Thu, 1 August 2019
You’ve got things you want to CREATE in your business… products, videos, campaigns, ideas… And, while that can be a lot of fun, when you put so MUCH of you into your business it can mean that you’re left depleted and less than enthusiastic about continuing to create. So, how can you create at an optimal level AND avoid burnout? Michelle Falzon’s 5-part creation “flow” makes life and business fun again… and also hugely productive, creative and successful in a way you can sustain and feel great about! Listen to the HerBusiness podcast episode to hear:
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Thu, 25 July 2019
Most business owners are intentional about what they do in their business. But WHEN they do things? More often than not, the timing of significant activities gets left to chance or availability. What if the timing of an activity, either the time of day or day of the year, made the difference between success and failure? Daniel Pink, author of When: The Scientific Secrets of Perfect Timinghas researched the effect of timing within dozens of scientific fields and applied the findings to business. In this podcast episode you’ll learn about the science of timing, and how to choose the right timing for your next important activity.
Daniel Pink’s research found that being intentional about the timing of activities drastically improves outcomes in your business: the productivity of internal meetings, the effectiveness of marketing promotions, and how a customer feels after a sale. A few small tweaks to the timing of your activities could be a game changer for your business. And the best part is: it doesn’t have to cost you a cent. Listen to discover:
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Thu, 18 July 2019
Your hidden genius is inside you, waiting to be coaxed out. At first, your hidden genius shows up as a little wisp that floats across your head. You might have dismissed it. Maybe you thought it wasn’t clear enough to be taken seriously. But you can move forward with just the wisp. You think, “I’m going to follow that wisp”, and see what happens next. You’re more than you’re allowing yourself to be In this HerBusiness podcast interview with Victoria Labalme, you’ll learn how to highlight the awesomeness that will draw people to you. You should be asking “What lights me up?” and then "How can I put this out into the world in service of others?" That’s a transformative question to ask. Because when you inspect all those things that light you up, you’ll find a common thread between them. And that thread, which Victoria calls the ‘Throughline’, helps you create an experience that stops time for people. Listen to discover:
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Thu, 11 July 2019
What if you could end price negotiations and stop clients from haggling, once and for all? According to marketer Seth Godin, one simple (but not easy) change that can make all the difference is to stop trying to sell to everyone, and instead to get specific about WHO you serve. And that means doing something that fills most business owners with fear: Saying NO to customers who are not your target market. In this interview with Suzi Dafnis and Seth Godin, you’ll learn how to position your business to the right audience and gain the confidence to say: "I made something of value for a select few people, and it's worth what it costs." Listen to our favourite marketer in conversation with Suzi Dafnis to hear:
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Thu, 4 July 2019
What if you could find a way of doing business that works for your bank account, supports your wellbeing and one that follows the path of least resistance? That's what this episode of the HerBusiness podcast, with Denise Duffield-Thomas, the author of Chillpreneur, is all about. Listen to this podcast episode with Suzi Dafnis and Denise Duffield-Thomas to discover:
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Thu, 4 July 2019
Getting marketing messages right is a fine art. What if there were a few small changes you could make, tiny changes even, that could drastically improve the profit on your next marketing project? Research suggests that the key difference to the results you get can depend on how you present information before you get to your real sales pitch. Dr Robert Cialdini, the world’s expert on influence and persuasion calls this Pre-Suasion. Pre-suasion involves the process of arranging for people to move in the direction of the message that we're going to send them before they experience that message.For example… When asking customers to try a new product, asking a question a particular way shot In another example, the use of specific symbols in an email produced FIVE TIMES as many sales as ones without. Two images on a website when tested against one another, with nothing else changed, netted TOTALLY different results. These aren’t random incidents. They’re actually the result of the deliberate use of Pre-Suasion. Now you can learn how to use Pre-Suasion to increase conversion rates in your own business. In this podcast interview with the world’s expert on influence and persuasion, Robert Cialdini, you’ll learn how to structure information to guide customers’ attention so they buy more often. And, how to ethically influence them to buy more expensive items than they had planned to buy from you. Listen to this podcast episode with Suzi Dafnis and Dr Robert Cialdini to discover:
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Thu, 4 July 2019
What impact does your environment have on your creativity and productivity? Disorganisation can prevent you from quickly laying your hands on the information you need in your business or life admin. What’s more, clutter creates frustration and slows you down. Clutter can be either physical clutter or mental clutter – messy desk, too many unfinished projects in progress, and focusing on perfectionism when perfect isn’t necessary. Outer order contributes to inner calmIn this HerBusiness podcast episode with Suzi Dafnis and Gretchen Rubin, you’ll discover how to create the right level of outer order to suit your business and your life. "What you do every day matters more than what you do once in a while." Hear about Gretchen’s game-changing daily habits that contribute to order. Like the "One Minute Rule": This gets rid of a lot of the tiny tasks that are the scum on the surface of life. Deal with them as you go and you can create and maintain order, leaving room in your life for the things that make you happy. Listen to this episode with Gretchen Rubin to discover:
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Thu, 4 July 2019
Most business owners ask "What should I sell?" or "What should I build?" when, instead, you should be asking WHO? As in, who should I serve? The WHO is the foundation upon which all other things can solidly be built. Whether you're refining an existing market or launching into a new market, the first decision you will need to make is choosing WHO. Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company and the #1 national best-selling author of ASK. His new book, Choose, is the topic of this interview. Listen to this podcast episode with Suzi Dafnis and Ryan Levesque to hear:
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Thu, 4 July 2019
There are plenty of external factors that can derail your success in business. But do you know where some of the most negative factors can be? Inside our own heads Women can be their own worst critics: In this podcast episode with Amy Porterfield, host of the Marketing Made Easy podcast, you'll learn why the goals you've been setting, both for yourself and your business, might be too small. You'll be encouraged to NOT hang out on the sidelines, watching other people play the big game. But instead, to get in the game of becoming a big deal in YOUR niche. It's time to set big goals. Goals that scare you.Because it's those huge goals that push you out of your comfort zone and stretch you further than you thought possible. Imagine if you set a big hairy audacious goal and really committed to playing BIG. What could your business look like 12 months from now? Listen to this episode of the HerBusiness Podcast with Suzi Dafnis and Amy Porterfield to discover:
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