Kate Tribe is a quantitative market and social researcher and the founder of Tribe Research. In this interview we look at tips for designing an effective survey, how to use survey results to drive change in your business and, the types of questions that get the best responses.

Jeanne-Vida Douglas is coauthor of The Profit Principle - How to turn what you know into what you do - without spending (or borrowing) a cent. In this interview we look at why many small businesses stay small, the role that customers and partners should play in business and how to make money before you spend a cent in business. Host, Suzi Dafnis