We're helping you move "From Fuzzy to Focused" by discussing how a clear vision is essential in business.

In this episode, we delve into the importance of having a clear vision for your business and your life.

We tackle the often complex issue of aligning your personal desires with your business goals and provide practical tips and tools to help you uncover, clarify, and articulate your vision.

Listen to Hear:

-> How your business vision guides your marketing activities and the clients you work with.

-> Why your vision is the driving force behind your daily actions and why not having a clear vision could leave you unsatisfied or even lost in your business.

-> Why a world-changing vision might be the wrong choice for you, and how to arrive at a place where your vision is ideal for you.

-> Simple exercises and prompts for removing the fuzziness and finding the focus.

-> Exploring what truly brings you joy in your work to leverage your unique skills, talents, and expertise and to make a positive impact.

-> The Power of Visualization and Defining Your "Why"

-> Where to find inspiration for a clearer vision that compels you to take action towards your dream business.

"When you’re working on something you care about, you don’t have to be pushed. The vision pulls you."

- Steve Jobs

Mentioned in This Episode:

-> HerBusiness Network

-> Business Growth Summit for Women Entrepreneurs

In this podcast episode, we talk with our special guest, Melissa Horvat of Graphika. She has spent her career helping professional service-based businesses connect with their ideal clients through branding, graphic design, and digital services.

She shares the importance of branding for small businesses, particularly for women entrepreneurs, and shares her unique model known as the "Brand Gap Map".

Listen to Hear:

-> The crucial role branding plays in the success of a business and why your brand is the essence of your business

-> Understanding What a Brand is and why it’s not simply a logo or the colours a business uses.

-> The Brand Gap Map: Melissa introduces her Brand Gap Map model, a roadmap designed to help entrepreneurs identify where they currently stand in their business and branding journey and chart the course to where they want to be.

-> The insights you can gain from seeing your business from an external perspective.

-> How small changes in branding can have significant impacts on your business.

-> Lastly, Melissa talks about how sharing the story of your business can enhance your brand. She emphasises the importance of incorporating your unique personality and values into your brand so that you can create a connection with your clients.

Mentioned in This Episode:

-> HerBusiness Network

-> The HerBusiness Marketing Success Mastermind

Do you often shy away from confrontation, finding it difficult to address critical issues? Perhaps you find yourself tip-toeing around the proverbial 'elephant in the room,' unsure of how to broach the topic. And when you do muster the courage, do you get nervous about how to initiate the tough conversation?

Dealing with pushback and negative responses can be stress-inducing, causing you to stew on important matters in fear of rocking the boat.

And even if you do confront the issue head-on, it may sometimes feel like the conversation veers off course and goes pear-shaped.

In this episode, we dive into the inevitable and essential aspect of being a business owner: challenging conversations.

Imagine possessing the skills to overcome your fears, embracing confidence and certainty when addressing issues head-on. What if you could manage your emotions in a way that keeps you calm and composed throughout difficult conversations? And, most importantly, what if these challenging discussions could actually strengthen connections?

Our guest today is Louise Davis of Louise Davis Consulting,  is an expert in helping leaders navigate tough talks. She has worked with countless leaders to successfully create healthy relationships with and within their teams, all while achieving outstanding results.

Don't miss out on the chance to gain invaluable insights and guidance from our guest, Louise Dvais! Book a call today to take the first step towards mastering difficult conversations and forging stronger connections in your business.

Mentioned in This Episode:

-> HerBusiness Network

-> The HerBusiness Marketing Success Mastermind

-> Louise Davis Consulting

In this insightful interview we welcome Cat Matson, the CEO and lead facilitator of Impactful Presenters, to discuss the importance of effective speaking and presentation skills for women business owners.

Cat shares her expertise in helping individuals speak with confidence and authority, addressing common challenges such as rambling and imposter syndrome.

We explore why effective communication is crucial for business growth, both in attracting clients and building credibility.

Cat also provides practical tips for honing core messages and staying calm while delivering speeches or presentations.

Listen to Hear:

-> Understanding the significance of effective communication for women business owners.

-> The external and internal impact of ‘speaking with impact’ on attracting clients and building confidence.

-> Overcoming imposter syndrome by utilising a personal "earn the right" approach. (You’ll love this simple but powerful framework.)

-> Why creating a collection of "brag bag" stories establishes credibility and build rapport with audiences.

-> The power of focusing on small, incremental steps (lily pads) in delivering a clear message.

-> Embracing nervousness as a physiological response and reframing it as a natural part of the speaking process.

-> How to get started with speaking with impact.

Mentioned in This Episode:

-> Impactful Presenters course with Cat Matson

-> Speaking with Confidence Podcast

-> Speaking with Confidence Facebook Group