Steve Sammartino, author of The Great Fragmentation - Why the Future of Business is Small is our guest. We discuss why demographics are no longer a relevant measure for targeting clients, why effectiveness comes from being more human and less selfish and why we should be the channel of choice within our niche. We also explore hacking our own businesses in order to grow and why the four Ps of marketing (product, price, place and promotion) are unrecognisable compared to the pre-technology digital age versions of themselves. For more interviews visit www.abn.org.au

Louise Francis, author of Memoir of a Corporate Refugee - The Resilient Entrepreneur Handbook talks to us about the clues that tell us we are close to burnout, what to do when life is like and out-of-control bus, how gratitude can lead to daily happiness and how to be less reactive to situations and propel yourself to bounce forward and be more resilient.

Ann Handley, author of Everybody Writes and Chief Content Officer at MarketingProfs is our guest. We discuss how writing is like doing pushups, why the written word remains an important tool in a day of multimedia, what it takes to tell your unique business story and why being helpful is the best call to action you can take.

Linzi Boyd, author of Brand Famous and founder of Surgery PR is our guest. We speak about what holds us back from creating a famous brand, the five steps to brand success and why collaboration is a must for any small business. We also identify why every business, no matter what size, needs a brand toolkit (and what to put in your toolkit).

Roslyn Hogan, Head of Customer Happiness at RedBalloon talks to us about how to build a customer service culture. Plus we look at how to bake-in customer feedback into your processes so that you can quickly make adjustments that create happier customers. Bonus: Free keepsake booklet included.

Penny Spencer, of multi-award winning Spencer travel start her career like most of us - with little experience and big dreams. In this episode of the herBusiness podcast we interview Penny about her new book Love What You and Never Work a Day in Your Life. Listen to hear why you should plan to remove yourself from your business, how to find people that motivate and encourage you and how small businesses can grow through mergers.

Janet Beckers, author of Romance Your Tribe Online explains the five-and-a-half steps to creating a business that yoru customers love and how to package your ideas and knowledge for profit. Plus we look at why taking the 'scary' path forward can reap rewards and the power of surrounding yourself with a support netwrok.

Catriona Pollard, author of From Unknown to Expert - How to use clever PR and social media to become a recognised expert, explains when social media is really worth your time, why it’s important to establish your self as an authority even if it scares you to put yourself in the spotlight and, how to do your now publicity.

Lauren Maillian Bias, author of The Path Redefined explains how your uniqueness can be an underlying key strategy to success. We also look at success from the perspective of happiness.And, we talk about how to bring serendipity into your life by surrounding yourself with the right people.

Cat Matson is a digital marketing strategist with a keen interest in social media. In this interview we dissect this year’s social media trends (as reported in the 2014 Sensis Social Media Report) and look at changes that impact small business. We also take a look at when it pays to pay for social media help so that you’re not wasting time and effort without achieving bottom line business results.

Mandy Johnson, author of Winning The War for Talent, focuses on the dilemma that companies face in finding and keeping the right people that will make them profitable. We discuss how businesses need to focus on the improving their recruitment and retention processes to realise real value from their employees.

Singer and songwriter Kate Ceberano is our guest speaking about her new book, I'm Talking. We discuss how to 'get a break' in business, why you can't rely on charm and charisma to get ahead and how she's managed her brand as her career journey has changed. Shownotes can be found at www.abn.org.au/herbusiness/imtalking

Dr Lois Frankel, author of Nice Girls STILL Don't Get the Corner Office speaks about the mistakes women make that diminish their ability to get what they want. Plus, how women misuse social media and how to use to to your professional advantage, plus mentors, sponsors and leaving a legacy. Shownotes can be found at www.abn.org.au/herbusiness/nicegirls.

When it comes to business growth, something Kris Lloyd of Woodside Cheese Wrights experiences year on year at her artisan cheese company, she looks for what she refers to as “meaningful growth”. Listen to learn why Kris believes in collaborating with your competition, why backing yourself up and being confident are important and why location should never be an obstacle to your business growth.

Catriona Wallace, CEO of Fifth Quadrant, philanthropist and Businesswomen's Hall of Fame Inductee talks abut what we can do to improve the customer experience, the sort of feedback we should be seeking from customers and how to design a great customer experience. Plus Catriona explains why NOW is the time for the female entrepeneur. Notes for this episde can be found at www.abn.org.au/herbusiness/quadrant.

Marcia Griffin of www.griffinandrow.com speaks about the fundamental principles that apply across all types of successful businesses: quality product, quality service, motivated people and great systems. Plus she shares some of her award-winning business strategies. Notes for this episode can be found at www.abn.org.au/herbusiness/qualitybusiness

Laura Humphreys is the author of Liber8 Your Business, a book that looks at the idea that as business owners we should aim to create a business that is scalable and saleable. In this interfiew we look at the keys to creating a business that can be sold, what adds value to your business and the disciplines that will see your vision and plans turn in to solid results. Show notes for this episode of herBusiness can be found at: www.abn.org.au/herbusiness/liberate

Graham Allcott is the author of How to be a Productivity Ninja. In this interview we look at how to worry less, achieve more and love what you do.

Working with thousands of women in business each year, I often hear that they are overwhelmed by the amount they need to get through and that they fight each day to stay on top of their to-dos. Their dream to create a great business are thwarted by an overflowing inbox, or too many things to focus on.

In this interview, Graham Allcott provides effective ideas on managing productivity and we look at:

• Ruthlessness - how to be ruthless with yourself
• Stealth and camouflage - how to stop your time from being hijacked
• Mindfulness - the role of the mind in procrastination and productivity
• How to do email like a ninja
• Why mono-tasking beats your best multitasking efforts

Plus we explore the importance of capturing and collecting tasks, organizing, reviewing and doing.

More resources and details can be found at http://www.abn.org.au/herbusiness/ninja.

Get your copy of How to Be A Productivy Ninja at all good bookstores, or here: http://www.thinkproductive.co.uk/shop

Jodie Newman, author of Business Creativity - A Practical Guilde explains how creativity impacts our success in business and why you don’t have to be an ideas person to leverage creativity to surpass your competition.

For resources mentioned in this interview visit: www.abn.org.au/herbusiness/creative

Often we think of creativity with some romance, as artistic. And that alone has some of us label ourselves creative (e.g. I’m an ideas person), and others, not. Jodie describes creativey as a process that takes practice and which anyone can take advantage of.

Jodie also outlines how small business owners, especially those that work on their own can generate, harness and implement creative ideas that help them compete effectively.

It's time to think differently. Get your copy of Business Creativity at: www.allenandunwin.com

Ros Moriarty, Managing Director of The Jumbana Group speaks about how small businesses can best do deals with big accounts, the role of a vision in growing a business, how to combine for-profit and community contribution. And, insights into projects that engage staff and customers.

Marlies Hobbs, cofounder of the Paleo Cafe franchise which incorporates a revolutionary style of eating with a strong fitness community. In this interiew we dicsuss the importance of slee, how to better manage your energy and indulgences during the holidays and why passion for what you do counts as much as skills.