HerBusiness

When I look back on the year 2020 I count my blessings that I live in a country that has been barely impacted by COVID compared to other countries.

I live in a country where the political system has been pretty stable.

I live in a city where I have been lucky enough to be able to get outdoors and do things I love, like going for a run while my friend and clients in other cities were in lockdown.

And thankful for a business that has allowed me to keep doing what I love every single day.

Maybe you had some setbacks in your Business.

We’ve seen trainers and facilitators who do all their work in-house in corporations left with no work.  We’ve had members whose clients are schools have their businesses totally stop.

Their schedules cleared.

We’ve had therapists with practices, stylists who take people shopping, personal trainers... who have had to stop doing their work. No income.  And no online income to fall back on.

Inside of the HerBusiness Network, we have supported women to pivot. To finally get an online element to their business.

Members have started memberships. Online challenges. Podcasts.

And all along the way, they’ve asked for support to get their fledgling projects off the ground

That’s what we are designed to do at HerBusiness. To help women take their newborn projects and help them take flight, like a newborn bird that is nurtured until it has strength and ability to fly free.

Unfortunately, while many members have flourished, I’ve also seen some women hoping to ride out the changing marketplace - crossing their fingers that things go back to “normal”.

I’m going to encourage you to, no matter what things are now looking like - even if they are looking better, that creating a business with recurring revenue, with multiple streams of income, with both online and offline components - means that you have far less stress and fear that things will fall apart because of government legislation or a pandemic.

This is what having a sustainable business is all about. And helping women create sustainable businesses is my FAVOURITE thing to do.

And this support has helped women have their best year ever.

Listen to discover:

  • How members have had their best year ever and are better position for an amazing 2021, finding their true purpose, starting businesses, and spending more time with family
  • Why lifted restrictions are no reason to stop planning for a more sustainable business
  • How incredible alliances and collaborations have come out of hardship
  • The new breakthroughs and renewed passion that come from resilience

Here are some popular recent episodes:

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Direct download: HerBusiness_EP162.mp3
Category:general -- posted at: 7:00am AEDT

What if working longer hours does not mean working more productively?

What if doing more marketing, more promotions doesn’t lead to more dollars in your bank account at the end of the month?

What if you could do a whole lot LESS and get MORE results?

Morten Hanson is a management professor at the prestigious University of California, Berkeley, and an author of several books.  In his book, Great at Work, he argues that you can get more out of doing less, something you will be glad to hear if you have ever felt a twinge of guilt or anxiety about not working seven days a week to grow your business.

Or, doing ALL the things. Being on all the social platforms. Trying all the latest marketing tactics.

Professor Hansen coined the mantra ‘do less, then obsess’, which suggests that by focusing more on fewer tasks, we achieve better results.

What this can translate to for us as business owners are that focusing on fewer things - products and services, times a year that we do promotions, social media platforms that we are a part of... we can actually get better results.

It can seem kind of counter-intuitive. But it’s an idea that I’ve been teaching inside of our HerBusiness Network our members are loving it.

Listen to discover:

  • Why we ditched one of our most popular marketing initiatives in 2021
  • How to overcome bright-shiny object syndrome by doing less
  • Why doubling-down on what’s working is the first things you should plan for
  • The way to stand out from your competition by doing less and serving a tighter niche in your industry
  • How to make MORE profit from the products and services you already sell

Here are some popular recent episodes:

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Direct download: HerBusiness_EP161.mp3
Category:general -- posted at: 7:00am AEDT

Do you ever feel stuck, trying to make a decision but feeling unsure what you should do next?

Maybe you find yourself asking:

Should I start a membership?
Should I be on instagram?
Should I do an online course?
Should I update my website?

I don’t have a lead magnet.

I don’t know what to do to get leads. I don’t know what to focus on.

It can be crazy-making. Not only for you but also for those around you to hear you going back and forth, overwhelmed and in a state of indecision.

That overthinking and spinning your wheels takes up a lot of your energy but it also impacts others around you.

So, what do I do now when I’m stuck in indecision?

Anytime I am stuck not sure what to do about a situation I ask this one question. It’s the best question to ask when you don’t know what to do next.
And I’m talking about it in today’s podcast episode. If you can relate, this episode is for you.

Listen to discover:

  • What to ask yourself when you don’t know what to do next
  • Who to ask for support when you need it
  • Why indecision is a trap (and a way out that keeps you moving backwards)
  • The frustrating question that my mentor asked me

Here are some popular recent episodes:

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Direct download: HerBusiness_EP160.mp3
Category:general -- posted at: 7:00am AEDT

You’ve been in business for a while.  A few years. Or maybe a LOT of years.

And yet. there are still areas of business that you still haven’t figured out. Maybe you’re still not making a profit. Or your marketing is still ad hoc.

Or, maybe you haven’t managed to keep team members motivated or following procedures and getting their job done just the way you need them to.

Or, while you have some systems, they’re not watertight and so mistakes continue to creep in. It can be frustrating. For sure.

And, as we are on the horizon of a new year, and we put our plans in place, these small failings, or areas of non-achievement can have us thinking…

“Oh no. I can’t believe I still don’t have it together. I’ve been doing this for SO long.”

If you can relate, this episode is for you.

Listen to discover:

  • The 4-part Finally Figuring Things Out system
  • How to stop repeating the same unproductive patterns of behaviour
  • Why accountability is the secret source to making things work in your business
  • How making decision empowers you to confidently take action
  • The planning framework that puts your actions in perspective

Here are some popular recent episodes:

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

 

Direct download: HerBusiness_EP159.mp3
Category:general -- posted at: 7:00am AEDT

Do you tend to get close to burnout, no matter how organised you try and be around how you spend your time? Maybe you don’t even realise it and that exhaustion gets you by surprise throughout the year.

And, maybe you want to have a year that has a little more ease about it in the new year. You want to do lots of interesting projects, but you don’t want to feel the burnout that can come with doing more.

If any of that sounds like you, you are in the right place.

In this episode, I give you a strategy that has worked well for me and will work even better for me in the new year. And, that is the Clear Week.

What is Clear Week? Like it sounds it is a week that I clear in my schedule. It’s not a vacation week. And it’s not me doing ‘nothing’. It is a week clear of the noise of busywork. And, I plan for this week at very specific times of the year.

Firstly, right AFTER a big promotion. And, also a few weeks before you dive headlong into a busy period in your business.

Listen to discover:

  • The one strategy that will help prevent burnout and exhaustion
  • When to schedule your “Clear Weeks”
  • Why it’s not self-indulgent to give yourself more time out to think
  • How spending more time thinking is what your business needs from you right now.

Here are some popular recent episodes:

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Direct download: HerBusiness_EP158.mp3
Category:general -- posted at: 6:00am AEDT

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