This episode is about “Owning More Space”, which is about expanding into a more significant expression of yourself and your business in all possible ways.

When you own more space, you can charge more for your products or services, become more visible in your marketing, and demonstrate your power and authority without friction - you are simply occupying and owning space that is there, waiting for you to step right into it.

Maybe for you, “owning more space” means charging more for your products or services, becoming more visible in your marketing, or getting a little more audacious in your messaging.

There are many ways to own more space, and Michelle Falzon joins me in this episode for this exciting conversation.

We share some practical tips on how to be bigger - and own more space in the places that matter to you.

Listen to hear: 

-> Unconscious beliefs can cause us to shrink back from opportunities.

-> The difference between "OWNING more space" and "TAKING more space".

-> The conscious step I took to own more space deliberately.

-> The revealing questions you can ask yourself to see where you might be holding yourself back.

-> Tips on one of the most significant wasted opportunities on most sales pages — A place where YOU can own more space with your marketing messages

Mentioned in This Episode:

-> The Content Sells Podcast

-> The Marketing Success Mastermind

-> The REACH Retreat

-> Katy Abbott - The Artist Mentor

-> Liz Van Vliet, My EA Career

-> Karina Pellicone, Plum Petal

Are you struggling with negative self-talk, limiting beliefs, or a fear of failure?

In this episode of the HerBusiness podcast we talk about the mindset blocks that could be stopping you from reaching your full potential as a woman business owner.

I recently asked our HerBusiness community what was holding them back, and I got some really honest and heartfelt responses that have informed this episode.

Listen to hear:

-> How negative self-talk can prevent taking risks in business and generate thoughts of failure.

-> Why starting with small, manageable risks that are unlikely to fail, helps you make progress faster.

-> The true value of celebrating wins, setting achievable goals, and connecting with supportive mentors or coaches who can help one grow.

-> How practising self-compassion and seeking support when needed are also recommended to deal with negative self-talk.

-> The common money mindset that keeps you from making enough offers, not charging enough, staying hidden, and wasting money.

-> Check out this podcast episode where we discuss how to break through the self-defeating mindset that might be holding you back from growing your successful business.

Mentioned in This Episode:

-> Your Business Everest — Lessons in Big Goals, Strategy, Preparation and Community

-> The HerBusiness Network

-> Claim your FREE Ticket to the Breakthrough Mindset Masterclass

-> Buy Back Your Time by Dan Martell

-> The Big Leap by Gay Hendricks

Are you tired of trying to stand out in a crowded market? You want more clients to choose you as the person to work with and so you try really hard to be unique, but it’s hard to know what to do and how to be to really stand apart in a way that has more people say yes.

If you’ve ever thought that you might need to use some sort of short-lived gimmicks to position yourself, then you’ll love this episode.

Welcome to episode 213 of the HerBusiness podcast.

In this episode of the HerBusiness podcast, CEO Suzi Dafnis speaks with Belinda Weaver of Copywrite Matters on the topic of standing out in a crowded market. Belinda is a copy coach who helps aspiring and working copywriters create a successful business they love.

According to Belinda, the idea of being unique has been a traditional marketing concept that has been around for a long time, but with a global landscape and crowded markets, it can be hard to differentiate oneself and become truly unique. The problem with being unique is that it can be demoralising, and some business owners turn to short-lived gimmicks to try to stand out.

However, when it comes to choosing a service provider, clients don't want a lot of choices, they want to know that their problem can be solved and that it has been solved for others. As buyers search for options, they create a shortlist of options that meet their criteria, and when business owners market to those areas, they become a chooseable option.

Listen to This Episode to Hear:

-> Why you should stop trying so hard to be unique, and what to do instead to stand out and be seen

-> How to use the “5 Ps of Being Choosable” (purpose, passion, process, proof and personality) to be your clients’ top choice.

-> Ways to showcase your purpose and value and passion give you the ‘cut through’ to be the first choice.

-> How to interject your personality into your marketing without being too personal.

-> Powerful ways to create ‘velcro hooks’ and ‘fingerprints’ that reinforce the value you bring and lead clients to your door.

-> And so much more

You’ll love this fresh perspective on the idea of being unique in business and the actionable steps that business owners can take to stand out in a crowded market.

Mentioned in This Episode:

-> Belinda Weaver’s website - www.copywritematters.com

-> The HerBusiness Network

Confession: I used to struggle with promoting my business and speaking about my products and services due to the fear of making sales.

My fear caused me to avoid answering calls and even pass on potential sales opportunities to my partner.

This fear can stem from various reasons such as a lack of confidence, unclear messaging, vulnerability, or feeling physically or emotionally at risk.

However, confident and clear communication can help build trust and lead to successful sales.

In this episode of the HerBusiness podcast, we will discuss 7 ways fear may be hindering sales for female business owners and provide solutions and examples from other women who have overcome their fear.

Join us as we delve into the limiting mindsets that may be holding you back and preventing you from making a greater impact in your business.

You’ll hear:

• How Alex’s experience with a ‘used car salesman’ convinced her of how she did NOT want to sell. And, how she now confidently serves her clients and asks for the sale without fear.
• Why your past traumas don’t need to be reflected in your current reality.
• How and where to share your wins without the fear of being ‘braggy’.
• What to do when you’re promoting a new business, market, offer, or product or service for the first time.
• How getting to know your ideal client and their pain points and challenges helps you put the fear of selling aside, and instead have you making your offers confidently.
• One woman’s ‘aha’ that the behaviour of staying silent may have served her as a child, but is now hindering her ability to grow her business.

Mentioned in This Episode:

• What to Do When You Find Yourself Unfocused or Overwhelmed
• The HerBusiness Network
• Marketing Success Mastermind
• The REACH Retreat
• HerBusiness FREE Community for Women Business Owners