HerBusiness
Emily Simpson is an award-winning businesswoman and founder of the Centennial Park Labyrinth project.In this interview we look at the labyrinth as metaphor for a way of doing business and look at the qualities that a labyrinth style business has over the often crazy and unfocused Maze style business.
Direct download: labyrinth-vs-maze-way-of-doing-business.m4a
Category: -- posted at: 2:00am AEDT

Karen Post is an international branding/marketing expert, professional speaker and author of Brand Turnaround - How brands gone bad returned to glory. In this interview we look at the 7 steps to take when your brand is in trouble, a quick test to see if you look too much like your competitor, how to build brand equity so that clients stay loyal and why taking responsibility when things go wrong does not mean claiming you're guilty.
Direct download: brand-turnaround.m4a
Category: -- posted at: 2:00am AEDT

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