HerBusiness
Carrie Wilkerson is the author of new book The Barefoot Executive.In this interview we look at why Carrie says you must own your own business, the three mistakes people most often make when thinking about starting their own business and some business models that can help you get started today. Plus, how to fill your stadium with fans so that marketing is easy and business is abundant.
Direct download: the-barefoot-executive.m4a
Category: -- posted at: 1:00am AEDT

Cheryl Hayman of Hayman Strategy provides a broad range of Branding and Marketing Solutions for businesses. In this interview we look at what a company has to do in order to create loyalty, the aspects of a brand identity that are crucial to your competitive advantage and loyalty marketing: the role that fame, leadership and emotional and rational affinity play in being more influential with your customers.
Direct download: brand-loyalty---6-components-that-influence-consumer-engagement.m4a
Category: -- posted at: 1:00am AEDT

1