HerBusiness

How do you stand out amongst the crowd and become the one that clients choose?

That’s what this episode of the HerBusiness podcast explores.

In an interview with Belinda Weaver of Copywrite Matters, we look at how to:

Embrace Your Uniqueness: Belinda emphasises the importance of aligning your offerings with your target audience's needs and preferences. By embracing your uniqueness, you can stand out in a crowded market and become the go-to choice for your ideal customers.

Highlight Your Expertise: Showcase your unique skills and zone of genius to attract clients who value your specialized knowledge. Belinda shares strategies on how to effectively communicate your expertise and delegate tasks outside your area of expertise, allowing you to focus on what you do best.

Cultivate Authenticity and Alignment: Building trust and loyalty is crucial for long-term success. Belinda encourages business owners to stay true to their values and create genuine connections with their target audience. By cultivating authenticity and alignment, you can foster strong relationships that lay the foundation for business growth.

Provide Proof of Success: Belinda explains the importance of sharing testimonials, case studies, and success stories from satisfied clients. By providing proof of your success, you can gain credibility and trust, making you the preferred solution provider in your industry.

Master Effective Communication: Crafting compelling and persuasive messages is key to attracting and retaining customers. Belinda shares her expertise on how to communicate the value of your products or services in a clear and concise way, making them irresistible to potential buyers.

Mentioned in this Episode:

-> HerBusiness Network

-> Marketing Success Mastermind

-> Copywrite Matters

-> EP 205 - Your Business Everest: Lessons in Big Goals, Strategy, Preparation and Community - with Peter Johnston (PJ)

Direct download: HerBusiness-EP246.mp3
Category:general -- posted at: 7:00am AEST

Welcome to another insightful episode of HerBusiness, where we're joined by Fiona Keary, of Style Liberation, the Style Transformation course and the popular 35+, Where to Shop Facebook group.

In this episode, Fiona shares her invaluable insights on transforming your business from dabbling to scaling, revealing the secrets to creating a flexible and scalable business model, and the power of consistent and valuable content.

Key Takeaways You Can Expect:

-> Discover the importance of creating a FLEXIBLE AND SCALABLE BUSINESS MODEL that allows for growth without sacrificing personal freedom.

-> Learn about the power of CONSISTENT AND VALUABLE CONTENT in building trust and engagement with your audience.

-> Understand the significance of EMBRACING YOUR PERSONAL STYLE AND AUTHENTICITY to make a lasting impact in your industry.

-> Gain practical tips for OVERCOMING RESISTANCE and CONFIDENTLY SHOWING UP in your marketing efforts.

-> Explore the importance of SELF-AWARENESS AND INDIVIDUALITY in developing a strong personal brand that resonates with your audience.

-> Hear Fiona's personal journey of TRANSFORMING HER BUSINESS and the lessons she learned along the way.

Fiona’s insights into business growth, personal branding, and the power of authenticity are truly invaluable. Catch more episodes of the HerBusiness podcast at www.HerBusinessPodcast.com

Mentioned in this Episode:

-> Style Liberation

-> HerBusiness Network

-> Marketing Success Mastermind

Direct download: HerBusiness-EP245.mp3
Category:general -- posted at: 7:00am AEST

Susan Bradley is a seasoned entrepreneur who specialises in helping eCommerce store owners get more traffic to their site and sales from their stores with her Inner Circle membership.

In this episode of the HerBusiness podcast, Suzi and Susan dive into the strategic approach to business growth, the power of email marketing, and the importance of tracking key metrics.

Whether you're an e-commerce store owner or running a different type of business, this episode is packed with valuable insights to help you scale your business.

Key Takeaways You Can Expect:

-> Learn about the strategic approach to business growth and the importance of marketing and attracting traffic.

-> Discover the power of email marketing in driving sales and how to set realistic goals for your campaigns.

-> Understand the significance of tracking and measuring key metrics for business growth.

-> Gain insights on increasing website conversion rates and getting visitors to return for higher sales potential.

-> Learn about the importance of doing what you love every day and how it contributes to business success.

-> Understand the value of personal connections and market research in understanding your clients and their struggles.

We love this quote from Susan:

"Metrics are the key to understanding the health and progress of your business. They provide valuable insights into your audience reach, website traffic, and conversion rates, allowing you to make informed decisions and focus on what truly matters for growth." 

Mentioned in This Episode:

-> Social Sales Girls

-> The eCommerce Roadmap Podcast

Direct download: HerBusiness-EP244.mp3
Category:general -- posted at: 7:00am AEST

Community is everything. As humans we thrive in the right communities. Perhaps you’ve experience this.

A church.
A sports team.
A choir.
A family.

When we can ‘find our tribe’ we thrive.

In this episode, we're joined by Shanna Bresnahan, an expert in community building and business growth. Shanna shares her insights on the key elements of community building, including cause, culture, and communication.

She provides practical strategies for building authentic connections, establishing a supportive culture, and effectively communicating with your community .

Listen to Discover:

-> Why community building is not just about scheduling posts and finding the right images. It's about getting people to speak to us and connecting them with each other .

-> How defining a common cause is crucial in bringing people together and driving engagement in a community .

-> Establishing a strong community culture with defined beliefs and values is essential for a thriving community. But, how do you do that?

-> Effective communication techniques are key to fostering connection and facilitating meaningful interactions within a community.

-> How a thriving community can have a significant impact on business growth, trust-building, and customer loyalty .

What being proactive in community management, rather than constantly reacting, can lead to — hint: a more successful and engaged community .

Why the value of a community lies in the connections and collaborations between its members.

Enjoy this episode of the HerBusiness podcast.

"Building a thriving community is not just about scheduling posts and finding the right images. It's about getting people to speak to us and connecting them with each other. That's the gold in our community" 

Start cultivating your community today and see the positive impact it can have on your business.

And, join our HerBusiness Network community for ongoing support and like-minded connections which mean you never feel like you’re growing your business on your one.

Mentioned in This Episode:

-> Join the HerBusiness Network

-> Sample Room

Direct download: HerBusiness-EP243.mp3
Category:general -- posted at: 7:00am AEST

Money is one of the most misunderstood topics when it comes to running a business. In fact, way too many business owners run away from the topic of money and finances, of profit and wealth. That’s why we’re excited about this episode of the HerBusiness podcast.

In this episode of HerBusiness, we sit down with Laura Elkaslassy, a seasoned entrepreneur and business strategist, who shares her insights on achieving profitability and sustainable growth in business. Laura delves into the power of the Profit First methodology, the importance of having a clear money strategy, and the mindset shifts necessary to transition into the role of a CEO.

She also shares her personal practices for maintaining focus and balance. This episode is packed with practical strategies and inspiration for women entrepreneurs looking to take their businesses to new heights.

Key Takeaways from this Episode:

-> Discover the power of the Profit First methodology and how it can transform your business's financial health.

-> Learn the importance of having a clear money strategy and understanding your numbers.

-> Understand the mindset shifts necessary to transition into the role of a CEO and effectively manage multiple businesses.

-> Gain insights on maintaining focus and balance through daily practices such as meditation, reading, and exercise.

-> Explore the significance of being part of the right networks, participating in masterminds, and mentoring others for personal and professional growth.

-> Learn from Laura's personal journey of self-reflection and continuous learning to better serve her team and make a greater impact.

-> Laura’s insights on profitability, mindset, and personal growth are invaluable for any woman entrepreneur looking to grow her business.

Remember, as Laura says,

"Being profitable allows you to do the things that you otherwise would kill your business over really if you didn't have that profit in there. And we forget that profitability is actually what allows you to be really purposeful with your money."

So, let's take these lessons and apply them to our businesses. Keep growing, keep learning, and most importantly, keep doing what you love every day.

Mentioned in this episode:

-> Join the HerBusiness Network

-> Profit First Professionals Australia

-> Laura Eklaslassy

Direct download: HerBusiness-EP242.mp3
Category:general -- posted at: 7:00am AEST

Growing a business, or achieving any goal, starts with how you think, how big a vision you can hold and how long you can hold that vision while taking the necessary steps to realise it.

In this episode, we're thrilled to bring you an exclusive interview with Julia Watts of Sample Room, a successful entrepreneur who has grown her business to a seven-figure level.

Julia shares her journey, her challenges, and her strategies for success, focusing on three crucial themes - thinking BIG, project management and understanding your customer.

"Setting clear goals, systemising operations, and thinking big are the pillars of business growth. But remember, you are the golden goose of your business. Look after yourself, because if you stop, the whole business stops." - Julia Watts

Listen to Discover:

-> The importance of project management and planning in business growth.

-> How understanding your target customer and finding a niche can lead to more successful and cohesive branding.

-> The value of setting clear goals and systemising operations for business success.

-> The significance of self-care and personal time in maintaining your role in the business.

-> The impact of treating yourself as the 'golden goose' in your business.

-> How to approach and overcome challenges that pop up as your business grows.

Mentioned in This Episode:

-> HerBusiness Network

-> Sample Room

Direct download: HerBusiness-EP241.mp3
Category:general -- posted at: 7:00am AEST

In this episode of the HerBusiness podcast we look Jane Cay’s inspiring entrepreneurial journey. Jane is the founder and CEO of birdsnest, an online fashion store that was vote No.1  in this year’s Online Retailer of the Year awards.

Jane is a successful entrepreneur who has built a multi-million dollar business from a small country town, now employing more than 150 staff.

In this interview, Jane shares her experiences, from the challenges of letting go and building trust in her team, to the evolution of her role as her business grew.

Listen to Hear Jane Share:

-> Insights on the importance of adaptability and how Jane’s business was able to pivot quickly during challenging times.

-> The role of mindset in business success and how it evolves as the business grows.

-> The shift from being a traditional retailer to manufacturing their own labels, which allowed them to have a more inclusive size range, exclusive styles, more control over their inventory and more profitability.

-> Jane’s experiences on building trust in her team and the challenges of letting go.

-> The potential of the online market and how it has opened up enormous opportunities for her business — and can for you too.

Enjoy these valuable insights from Jane Cay's experiences and better understand about the importance of adaptability, building trust in your team, recognising the potential of the online market and investing your yourself - your skills AND your mindset.

Mentioned in This Episode:

-> HerBusiness Network

Direct download: HerBusiness-EP240.mp3
Category:general -- posted at: 7:00am AEST

At HerBusiness, we love to help women business owners to build the business of their dreams.

In this episode of the HerBusiness podcast, we're thrilled to have Kristy-Lee Billett, a real advocate for small businesses and the founder of People Powered HR.

Kristy-Lee shares her expertise on how to overcome the challenges of being the boss, dealing with fear, stress, and anxiety, and growing confidence in your role.

She also provides insights into her unique program, People Powered HR, which offers ongoing support for small businesses in areas such as team structures, roles, responsibilities, and motivation.

In this Episode You'll Discover:

-> How to PLAN the IDEAL STRUCTURE for your business, NOT just defaulting to what you've seen competitors do or what you've created so far.

-> The concept of a 'CLEAN SLATE' and how it can help IDENTIFY GAPS in your business.

-> How to CREATE your role as the business owner or CEO, DECIDING what your role LOOKS LIKE.

-> Insights into how to FORGET about your existing team and roles, and IMAGINE an ENTIRELY NEW structure.

-> The IMPORTANCE of understanding HR LEGISLATION and EMPLOYMENT CONTRACTS.

-> And MUCH MORE…

"I love seeing small businesses grow. I'm a real advocate for small businesses and working with business owners to make that a reality for them is my favorite thing to do."

We hope you enjoy these valuable insights into building a dream team for sustainable business growth.

Mentioned in This Episode:

-> People Powered HR

-> HerBusiness Network

-> Power Week

Direct download: HerBusiness-EP239.mp3
Category:general -- posted at: 7:00am AEST

Welcome to this episode of our podcast where we delve into the inspiring journey of Chantel Gilbert, a successful entrepreneur who, along with her husband Josh, started their business right after their honeymoon, from Chantel's childhood bedroom.

Today, they're on a mission to reach $10 million in revenue.

In this episode, Chantel shares her insights on steering her own ship, seizing opportunities, and the joy of constantly improving.

“I was waiting for someone to give me permission to do more and I shouldn't have been."

Listen to This Episode to Discover:

-> How Chantel Gilbert navigates her business journey with a strategic and visionary mindset

-> The importance of taking opportunities when they come and making your own rules.

-> The joy of problem-solving and constantly moving forward to make things better.

-> Insights into Chantel's “zone of genius”.

-> The decision to join a Mastermind group during a significant life change and the value of asking for help to get where you wan to go, faster.

-> How small changes or insights can have a snowball effect on your business.

From embracing a strategic and visionary mindset to seizing opportunities and asking for help when needed, Chantel's insights offer valuable lessons for any entrepreneur.

Whether you're just starting out or looking to scale your business, this episode provides practical tips and inspiration to help you on your journey.

Tune in to discover how you can steer your own ship and create a business that brings you joy.

Mentioned in This Episode:

-> HerBusiness Network

-> Marketing Success Mastermind

-> The REACH Retreat in Hawaii

Direct download: HerBusiness-EP238.mp3
Category:general -- posted at: 7:00am AEST

All the business strategies in the world don’t matter if you are not committed to your personal growth.

In this epiosde, we're diving deep into the importance of having a clear vision, purpose, and mindset.

Caitlin Mitchell, CEO or Excellence in Leadership, shares her stories and eye-opening anecdotes, revealing the incredible impact of personal growth and self-awareness on growing a thriving business.

You’ll love this as much as our HerBusiness Members do.

Listen to This Episode to Discover:

-> Discover the importance of having a CLEAR VISION and PURPOSE in business to drive decision-making and stay aligned with your ultimate goals.

-> Gain insights into the significance of membership, partnerships, and CURIOSITY in reaching the next level of business growth and EMBRACING FAILURE as a stepping stone to success.

-> See the transformative power of personal growth and self-awareness in becoming the person who can achieve the SUCCESS you want.

-> Understand the role of mindset and belief in achieving success and how a growth-oriented mindset can propel you forward.

-> Get effective strategies for MANAGING YOUR INNER DIALOGUE and consciously choosing positive thoughts to shape your reality.

Mentioned in this episode:

-> HerBusiness Network
-> Excellence in Leadership

Direct download: HerBusiness-EP237.mp3
Category:general -- posted at: 7:00am AEST

Today on the show we have a special guest.

And we cover a topic that is near and dear to our hearts at HerBusiness — busines relationships.

Joe Polish is the author What's In It for Them? 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want.

In this podcast episode, Joe shares insights and strategies that have helped countless entrepreneurs achieve remarkable success and invaluable lessons on building authentic relationships that drive business success.

He also shares how leaders can enrol others in their mission.

Listen to This Episode to Discover:

-> How to create VALUE in advance and win customers' trust and loyalty.

-> The key to balancing work and personal WELL-BEING for long-term success.

-> The role of ENTHUSIASM in ethical marketing and how it can propel your business forward.

-> Mastering the art of COMMUNICATION to strengthen relationships and set the stage for future success.

-> Why WORK ADDICTION, or workaholism, is a common struggle among HIGHLY DRIVEN entrepreneurs and what to do about it

Mentioned in this episode:

HerBusiness Network
Genius Network
Joe’s Sabbatical

Direct download: HerBusiness-EP236.mp3
Category:general -- posted at: 10:30am AEST

We're helping you move "From Fuzzy to Focused" by discussing how a clear vision is essential in business.

In this episode, we delve into the importance of having a clear vision for your business and your life.

We tackle the often complex issue of aligning your personal desires with your business goals and provide practical tips and tools to help you uncover, clarify, and articulate your vision.

Listen to Hear:

-> How your business vision guides your marketing activities and the clients you work with.

-> Why your vision is the driving force behind your daily actions and why not having a clear vision could leave you unsatisfied or even lost in your business.

-> Why a world-changing vision might be the wrong choice for you, and how to arrive at a place where your vision is ideal for you.

-> Simple exercises and prompts for removing the fuzziness and finding the focus.

-> Exploring what truly brings you joy in your work to leverage your unique skills, talents, and expertise and to make a positive impact.

-> The Power of Visualization and Defining Your "Why"

-> Where to find inspiration for a clearer vision that compels you to take action towards your dream business.


"When you’re working on something you care about, you don’t have to be pushed. The vision pulls you."

- Steve Jobs


Mentioned in This Episode:

-> HerBusiness Network

-> Business Growth Summit for Women Entrepreneurs

Direct download: HerBusiness-EP235.mp3
Category:general -- posted at: 9:45am AEST

In this podcast episode, we talk with our special guest, Melissa Horvat of Graphika. She has spent her career helping professional service-based businesses connect with their ideal clients through branding, graphic design, and digital services.

She shares the importance of branding for small businesses, particularly for women entrepreneurs, and shares her unique model known as the "Brand Gap Map".

Listen to Hear:

-> The crucial role branding plays in the success of a business and why your brand is the essence of your business

-> Understanding What a Brand is and why it’s not simply a logo or the colours a business uses.

-> The Brand Gap Map: Melissa introduces her Brand Gap Map model, a roadmap designed to help entrepreneurs identify where they currently stand in their business and branding journey and chart the course to where they want to be.

-> The insights you can gain from seeing your business from an external perspective.

-> How small changes in branding can have significant impacts on your business.

-> Lastly, Melissa talks about how sharing the story of your business can enhance your brand. She emphasises the importance of incorporating your unique personality and values into your brand so that you can create a connection with your clients.

Mentioned in This Episode:

-> HerBusiness Network

-> The HerBusiness Marketing Success Mastermind

Direct download: HerBusiness-EP234.mp3
Category:general -- posted at: 7:00am AEST

Do you often shy away from confrontation, finding it difficult to address critical issues? Perhaps you find yourself tip-toeing around the proverbial 'elephant in the room,' unsure of how to broach the topic. And when you do muster the courage, do you get nervous about how to initiate the tough conversation?

Dealing with pushback and negative responses can be stress-inducing, causing you to stew on important matters in fear of rocking the boat.

And even if you do confront the issue head-on, it may sometimes feel like the conversation veers off course and goes pear-shaped.

In this episode, we dive into the inevitable and essential aspect of being a business owner: challenging conversations.

Imagine possessing the skills to overcome your fears, embracing confidence and certainty when addressing issues head-on. What if you could manage your emotions in a way that keeps you calm and composed throughout difficult conversations? And, most importantly, what if these challenging discussions could actually strengthen connections?

Our guest today is Louise Davis of Louise Davis Consulting,  is an expert in helping leaders navigate tough talks. She has worked with countless leaders to successfully create healthy relationships with and within their teams, all while achieving outstanding results.

Don't miss out on the chance to gain invaluable insights and guidance from our guest, Louise Dvais! Book a call today to take the first step towards mastering difficult conversations and forging stronger connections in your business.

Mentioned in This Episode:

-> HerBusiness Network

-> The HerBusiness Marketing Success Mastermind

-> Louise Davis Consulting

Direct download: HerBusiness-EP233.mp3
Category:general -- posted at: 10:30am AEST

In this insightful interview we welcome Cat Matson, the CEO and lead facilitator of Impactful Presenters, to discuss the importance of effective speaking and presentation skills for women business owners.

Cat shares her expertise in helping individuals speak with confidence and authority, addressing common challenges such as rambling and imposter syndrome.

We explore why effective communication is crucial for business growth, both in attracting clients and building credibility.

Cat also provides practical tips for honing core messages and staying calm while delivering speeches or presentations.

Listen to Hear:

-> Understanding the significance of effective communication for women business owners.

-> The external and internal impact of ‘speaking with impact’ on attracting clients and building confidence.

-> Overcoming imposter syndrome by utilising a personal "earn the right" approach. (You’ll love this simple but powerful framework.)

-> Why creating a collection of "brag bag" stories establishes credibility and build rapport with audiences.

-> The power of focusing on small, incremental steps (lily pads) in delivering a clear message.

-> Embracing nervousness as a physiological response and reframing it as a natural part of the speaking process.

-> How to get started with speaking with impact.

Mentioned in This Episode:

-> Impactful Presenters course with Cat Matson

-> Speaking with Confidence Podcast

-> Speaking with Confidence Facebook Group

Direct download: HerBusiness-EP232.mp3
Category:general -- posted at: 7:00am AEST

Stepping outside our comfort zones and embracing new environments can be both intimidating and transformative.

As women business owners, it is crucial to seize these opportunities for personal and professional growth.

In this episode of the HerBusiness podcast, we explore the power of venturing into the unknown, nurturing confidence in unfamiliar settings, building connections and support networks, embracing vulnerability and authenticity, and inspiring others.

Listen to Hear:

-> The POWER of stepping outside our COMFORT ZONES and embracing the UNKNOWN for personal and professional GROWTH.

-> Nurturing CONFIDENCE in unfamiliar settings as WOMEN BUSINESS OWNERS and recognising it as a SKILL that can be developed.

-> The importance of building CONNECTIONS and SUPPORT NETWORKS in new COMMUNITIES to enhance PERSPECTIVES and spark COLLABORATION.

-> Embracing VULNERABILITY and AUTHENTICITY to foster deeper CONNECTIONS and inspire others.

-> Becoming an INSPIRATION to fellow women business owners by taking RISKS, sharing our JOURNEYS, and showcasing GROWTH and SUCCESS.

-> Overcoming CHALLENGES and SETBACKS while navigating new ENVIRONMENTS.

-> The TRANSFORMATIVE impact of venturing into new ENVIRONMENTS on our LIVES, BUSINESSES, and ability to EMPOWER others.

Mentioned in This Episode:

-> HerBusiness Network

-> The HerBusiness Marketing Success Mastermind

Direct download: HerBusiness-EP231.mp3
Category:general -- posted at: 7:00am AEST

There’s a common challenge that many business owners face: hitting an income plateau. It's that frustrating point where no matter what you do, your business income seems stuck in a rut.

However,  there's always a way to break through and escape the plateau.

By identifying the root causes, implementing strategic actions, and considering alternative approaches, you can start to see a rise in your revenue and income.

This episode of the HerBusiness podcast dives into actionable steps and ideas to help you overcome income plateaus and reach new levels of income in your businesses.

Listen to hear:

  • Factors that contribute to an income plateau including market saturation, insufficient marketing, lack of customer retention, and limited time
  • Why it is crucial to identify the root cause of your income plateau to effectively address it
  • Strategies to break through an income plateau
  • How transitioning  from a 1:1 model to a 1:many model could be the key to unlocking your income plateau
  • The role that leveraged streams like digital products, engaging in affiliate marketing, or selling ad space can play in breaking from the plateau
  • Why you need to consider raising your prices and how to overcome the fear and self-doubt related to charging more.

Mentioned in This Episode:

Direct download: HerBusiness-EP230.mp3
Category:general -- posted at: 7:00am AEST

If you are running an established business but find yourself overwhelmed and short on time, this episode is for you.

We're talking about being too "hands-on" and dive deep into the concept of building a hands-off business and give you some practical strategies to implement.

-> Discover the benefits of adopting a hands-off approach and how it can transform your business and life.

-> Learn how to identify tasks that can be delegated or automated, freeing up your time and energy for more impactful activities.

->Explore the importance of building a support system and find out how to surround yourself with the right people to help your business thrive.

-> Get practical steps to implement in your business and start your journey towards building a hands-off business.

-> Understand why the CEO ‘hat’ is one to wear, even if right now you have a tiny (or no) team.

-> How technology could be a ‘hands-off’ friend that gives you back your time.

-> And more.

A ‘Hands-Off Business” is the result of making a to shift your mindset, delegating strategically, building your support system, and taking action towards achieving hands-off success.

Remember to subscribe to the podcast and stay tuned for more empowering episodes. Keep building your dream business and enjoy the freedom that comes with it!

Mentioned in This Episode:

-> HerBusiness Network

Direct download: HerBusiness-EP229.mp3
Category:general -- posted at: 7:00am AEST

We've all experienced it: the pressure of responsibilities, looming deadlines, and tough decisions. It can feel like a precarious tower of Jenga blocks, one wrong move, and everything collapses.

In this episode of the HerBusiness podcast we're delving deep into a topic that affects us all: those overwhelming moments when it feels like we're 'losing it.'

We'll explore why “sanity breakdowns” occur and how they might actually be stepping stones towards success.

Listen to hear:

-> Understanding the triggers of sanity breakdowns

-> The importance of reconnecting with our vision during overwhelming times

-> Strategies to manage stress and balance work-life commitments

-> Recognising and seeking support when needed

-> Embracing “sanity breakdowns” as opportunities for growth and realignment

"The key to realising a dream is to focus not on success but significance, and then even the small steps and little victories along your path will take on greater meaning." — Oprah Winfrey

Mentioned in This Episode:

Direct download: HerBusiness-EP228.mp3
Category:general -- posted at: 7:00am AEST

Hello everyone, I'm Suzi, your host, and welcome to another inspiring episode of the HerBusiness podcast. In today's episode, I'm speaking to you from one of my favourite spots on the planet, sharing with you why surrounding ourselves with positivity is essential, and how it can be a driving force behind our success.

My Journey: From New York to Inspirational Spaces
Today, I'm reflecting on my experiences in the vibrant city of New York and discussing its significant impact on me, both personally and professionally. I delve into how our environment influences our thoughts, emotions, and actions, and share anecdotes from my personal journey.

The Power of Inspirational Spaces
Let's explore together how certain environments can light up our creativity and ambition. I'll share my experiences in New York City's diverse landscapes, and emphasise the transformation that an inspiring environment can trigger. I'll show you how these spaces have fueled my drive to achieve more.

Translating Physical Inspiration into a Virtual Experience
Recognising that not all of us can physically visit inspiring places, I'll share how, in this digital era, we can create and access inspirational spaces virtually. I'll introduce you to HerBusiness LIVE, a virtual experience designed to empower, inspire, and drive you, especially if you're a woman in business.

Crafting Your Personal Inspirational Space
I want to invite you to think about how you can create your own inspiring environments. I'll suggest a few ideas about designing your workspace, surrounding yourself with positive influences, cultivating a positive mindset, embracing industry trends, and immersing yourself in learning.

Special Offer: HerBusiness LIVE
If you are looking to immerse yourself in an inspiring virtual experience, I have an exclusive early bird offer for the upcoming HerBusiness LIVE session. This event promises an entire day of inspirational talks, networking opportunities, practical workshops, and the company of a supportive community of like-minded women in business—all from the comfort of your home.

Get all the details at www.herbusinesslive.com

I want to emphasise the importance of creating and immersing ourselves in inspiring spaces and the transformative power they hold. I urge you all to take inspired action, fostering a more authentic connection with your work, and making impactful progress.

Mentioned in This Episode:

-> HerBusiness Network

-> HerBusiness LIVE

-> Kaye Ure - Styling Individuals

Direct download: HerBusiness-EP227.mp3
Category:general -- posted at: 9:30am AEST

What do you do to stay positive and enthusiastic in tough times? How do you keep your enthusiasm alive when you’re not hitting your business goals as quickly as you’d like to?

For example, what happens to your mood when you’ve lost your biggest client or even when trying all the new marketing strategies, and nothing seems to be sticking?

Running a business can be challenging. This episode focuses on staying positive in tough times and keeping your business enthusiasm alive.

We share practical strategies to help you stay inspired and motivated, regardless of obstacles.

Mindset and Attitude: Cultivating Positivity
A positive mindset and attitude are powerful tools for staying motivated during tough times. Practising gratitude, reframing negative thoughts, and surrounding yourself with positive influences can help you maintain a positive outlook, find creative solutions to challenges, and inspire others around you.

Self-Care and Stress Management: Nurturing Yourself
Prioritising self-care and finding healthy ways to cope with stress is essential for managing the challenges of running a business. Investing in yourself, your network, and your education, as well as establishing personal routines and morning rituals for self-mastery, can help you stay balanced, focused, and ready to tackle whatever comes your way.

Adaptability and Resilience: Embracing Change
Learning from setbacks and staying flexible in the face of change are crucial skills for any business owner. You can innovate and improve your business by staying adaptable and resilient, ensuring it thrives even during tough times.

Connection and Support: Building a Strong Network
Building connections with other business owners and finding support is essential to maintaining enthusiasm for your business. Seeking out a mentor, joining a peer accountability group, and connecting through networking events and brainstorming sessions can help you stay motivated, inspired, and supported.

Here’s to staying enthusiastic and positive, regardless of what challenges might come your way.

Mentioned in This Episode:

-> HerBusiness Network

-> HerBusiness LIVE

Direct download: HerBusiness-EP226.mp3
Category:general -- posted at: 7:00am AEST

Whether you’re having a hard year, a “stuck-in-the-rut” year or a BUMPER year, there’s ONE thing EVERY woman in business needs to SUCCEED…

And it’s NOT about your branding, your website, working more hours or finding some shiny new marketing strategy.

In fact, it’s NOT about ANY one specific tactic or strategy!

After more than 28 years growing MULTIPLE 6, 7 & 8 figure businesses (and helping more than 35,000 other women in business grow THEIR businesses), here’s what I know to be true…

You Need to BE INSPIRED.

In this episode, we explore the power of inspiration in my business and how it can lead to clarity, confidence, and action.

Drawing on my experience of growing multiple 6, 7, and 8-figure businesses and helping over 35,000 women grow their businesses, I share insights, stories, and strategies to help me tap into my inspiration and become more successful.

And I’m not talking about “light and fluffy” inspiration that evaporates faster than you can say “Hallmark Card”.

I’m talking GRITTY, real, keep-you-going-through-the-tough-times inspiration.

The inspiration that helps you become more profitable by getting paid what you’re worth (and stops you from over-delivering and over-compensating!).

The inspiration that removes the self-doubt and helps you play a bigger game without the stress and second-guessing.

The inspiration that makes you irresistible to your perfect customers and opens new doors of possibility as you grow your audience and impact.

That kind of spirited strength that doesn’t need to shove you out of your comfort zone because it’s magnetically drawing you TOWARDS where you need to go.

The “animated force” that cuts through the confusion and helps you instantly get out of your head and into clarity and action.

And when you can tap into that inspiration, you become unstoppable, no matter what the challenge.

Real-Life Examples of Inspired Action

I also share three stories of women who have been inspired to take action and achieve success in their businesses.

These stories include:

Bernadette Janson of She Renovates, who generated $50,000 in just 5 days by implementing a new strategy she learned at a HerBusiness event.

Joanna Anderson, a roofing business owner, who was inspired by a HerBusiness guest speaker to create a recurring revenue stream for her business.

Nadia Omair, an award-winning working mum, who was inspired by the women in the HerBusiness community to grow her business and become an inspiring figure for others.

Mentioned in This Episode:

Direct download: HerBusiness-EP225.mp3
Category:general -- posted at: 7:00am AEST

Everyone has dreams and goals they want to achieve, but what stops us from turning those dreams into reality? Often, it's procrastination and fears that hold us back from taking the necessary actions to actualise our visions. In this episode of the HerBusiness podcast, we'll explore the common obstacles that prevent us from taking action and share strategies to overcome them, empowering you to transform your dreams into reality.

1. Confusing Doing with Actualising

One of the most common pitfalls is confusing busyness with taking action. While filling our days with tasks might feel productive, it's crucial to distinguish between tasks that simply keep us busy and those that are essential for our success. When we focus on tasks that genuinely move us closer to our goals, we'll make progress and start to actualise our visions.

2. Not Starting from a Position of Clarity or Centeredness

A clear vision and a centred mindset is crucial for effective action. When we lack clarity, it's challenging to determine which steps to take towards achieving our goals. Creation comes from inspiration, not just to-do lists or plans. Take the time to find clarity and focus on your goals; the action steps will become apparent.

3. Fear

Fear can be a significant barrier to taking action. Both fear of failure and fear of success can stop us from actualising our visions. The more significant our dreams, the greater our fear, leading to procrastination as a way to avoid potential failure. To overcome fear, we need to confront it and recognise that taking risks is a natural part of achieving our goals.

Strategies for Overcoming Procrastination and Fear

We also explore practical strategies for overcoming FEAR and PROCRASTINATION.

By adopting these strategies, you'll be better equipped to take powerful action towards actualising your vision and achieving your goals. Remember, clarity leads to power, and with the right mindset and support, you can transform your dreams into reality.

Mentioned in This Episode:

-> HerBusiness Network

-> The REACH Retreat in Hawaii

-> Marketing Success Mastermind

Direct download: HerBusiness-EP224.mp3
Category:general -- posted at: 7:00am AEST

Have you ever felt like you're constantly in "go-go-go" mode, juggling daily tasks and responsibilities?

I know I have.

It's easy for business owners like you and me to overlook the power of taking a break from our daily environment.

However, during these breaks, we often come up with our best ideas and make significant leaps in our businesses.

In this podcast episode, I will share my experience attending a retreat and its life-changing impact on me and my business.

Taking that leap of faith all those years ago was a way to ‘break the mould’ of a future being carved out FOR me and allowed me to take the reigns and create the business I wanted. One that truly reflects my own desires and my purpose.

Because we work too hard to live an ‘average’ existence and feel exhausted and trapped in our business.

If you find yourself thinking:

“I want to like my business again.”

“I want growth in business, but not at the cost of everything else in my life.”

Or, “I want to have direction.” … you’ll love hearing how other women around doing it.

… you’ll really enjoy this episode.

Listen to Hear:

-> The unexpected benefits of travel and new environments

-> How travelling to new places and immersing ourselves in different environments can provide a fresh perspective and inspire us.

-> Why surrounding ourselves with like-minded people gives us access to new points of view that we might not have considered.

-> How exposing ourselves to novel experiences can elevate our businesses and personal growth.

Plus, A Personal Story

You’ll also hear how a trip to Hawaii in 1993 changed EVERYTHING and put me on the RIGHT trajectory to create the life I have and love today.

By stepping out of my comfort zone and investing in myself 30 years ago, I could question my life's direction and create a new vision for my future. That pivotal experience taught me the value of pausing, reflecting, and reimagining what is possible.

This is the same place that I’m so proud to take women to every year for the REACH Retreat.

The Power of Reflection

Taking time to pause and reflect is essential for reconnecting with our authentic selves and noticing things that might have been overlooked in our busy lives. We can make powerful changes and step into our full potential by giving ourselves the space to examine our thoughts, feelings, and desires.

Thomas Friedman, in his book, Thank You for Being Late, writes:

"When you press the pause button on a machine, it stops. But when you press the pause button on human beings, they start. You start to reflect, you start to rethink your assumptions, you start to reimagine what is possible and, most importantly, you start to reconnect with your most deeply held beliefs."


Join Us for The REACH Retreat in Hawaii Experience

The REACH Retreat is a transformative experience designed for women entrepreneurs ready to find an exciting new business direction. Over the course of five days, you get to switch off completely and immerse yourself in an environment that fostered reflection and personal growth. By stepping back from my daily responsibilities, you gain clarity, focus, and inspiration to create a new vision for your life and business.

This is Your Chance to Invest in Yourself

Investing in experiences like the REACH Retreat is a powerful catalyst for change in your life and business. By giving yourself time and reflection, you unlocked new ideas, overcame obstacles, and set yourself on the path to success.

Join The Program People Have Called “Life-Changing,” “Transformational,” and “The Best Gift I Ever Gave Myself” 

If you're ready to change, grow, and reach your next level of potential, join us at the REACH Retreat in Hawaii.

Visit www.thereachretreat.com to apply and learn more about this transformative experience.


Mentioned in This Episode:

-> The REACH Retreat in Hawaii

-> Karina Pellicone - Plum Petal

-> Marketing Success Mastermind

Direct download: HerBusiness-EP223.mp3
Category:general -- posted at: 7:00am AEST

An Invitation to Join Me in Hawaii for a Life-Changing, Business-Growth Experience

Hi, I'm Suzi Dafnis, CEO of HerBusiness, and I recently found myself feeling burned out and in need of an escape. As I began exploring various spa retreats in Australia, I couldn't help but think about a different kind of retreat – one that rejuvenates the body, soul, mind, and business.

That's why I invite you to join me at REACH Retreat 2023 in Hawaii!

The REACH Retreat is unlike any business program you’ve experienced before. It's designed to answer the longing in your heart for a different type of life and business – one filled with clarity, purpose, and a sense of possibility.

I first felt this sense of possibility when I attended a business school in Hawaii back in 1993. That life-changing experience led me to create several successful businesses, and now I want to help you do the same.

Who is the REACH Retreat for?

REACH Retreat is for women ready to commit to mastery in their businesses and lives. If you're sensing the potential within you but feel stuck or unsure of how to move forward, this retreat is for you. We'll provide you with the tools, guidance, and support to break through obstacles, shift your mindset, and achieve the financial rewards and personal fulfilment you deserve.

What can you expect from REACH Retreat?

-> By attending the REACH Retreat, you can expect:

-> A new surge of energy for your business

-> A sense of being supported by like-minded women

-> Increased income by tapping into your business's full potential

-> A clear plan for your business's future

-> The courage to play a bigger game

-> An opportunity to have fun and enjoy yourself

Join us at REACH Retreat 2023!

If you're a businesswoman who has been in business for a few years and knows there's more potential within you, then REACH Retreat is the next right step for you.

Together, we'll enjoy a 5-day, all-inclusive experience at a stunning luxury resort in Hawaii, focusing on breaking through to new levels of success.

Apply before midnight on Friday, 21 April, and save $1,000 ($2,000 if you become a HerBusiness Network Member). The time is now – apply today and take the first step towards achieving your business goals.

For more information, visit TheReachRetreat.com. I can't wait to hang out with you in Hawaii!

In this episode, I share why this special place in Hawaii changed the trajectory of my life 30 years ago and why, if this sounds like you, then this REACH might be a right next step for you:

-> You’ve been in business for a few years, and you’ve had some success.

-> You’re a self-starter, and you’ve worked hard, but you know you’re scratching the surface of what’s possible.

-> When you can get the time (which is rare these days), you realise there are still so many more things you want to achieve.

-> You feel a rush of excitement as you think about the potential that exists in your business. You can see it so clearly... but it often feels just beyond your reach.

Mentioned in This Episode:

-> The REACH Retreat in Hawaii

Direct download: HerBusiness-EP222.mp3
Category:general -- posted at: 7:00am AEST

Do you ever feel like your mindset keeps you stuck and prevents you from getting the results you want in your business?

In this episode of the HerBusiness podcast, we share How To Go From a “Stuck” Mindset to a “Breakthrough” Mindset (In a Way That Feels RIGHT For You) — Even if you’re currently feeling overwhelmed or feeling like your business is a ‘discouraging’ rollercoaster.

Today you'll discover how to get unstuck and have a breakthrough in your business without feeling overwhelmed (even if you’ve been exhausting yourself, throwing out effort after effort in the past).

This podcast is for you if…

  • Negative Thoughts and Self-Doubt Undermine Your Ability to Be Successful
  • You QUESTION everything, even if you're doing the right things.
  • You may WONDER if you should CHUCK it all in and get a "real job".
  • The SELF-DOUBT can be overwhelming, and you feel like you're GASLIGHTING yourself.

IMAGINE, instead, feeling CONFIDENT and EMPOWERED in your ability to achieve SUCCESS, rather than being bogged down by a lack of CONFIDENCE.

Have you ever considered that your deeply held beliefs about success and mindset could limit your success?

In this episode, we'll explore:

-> The four ways an UNHEALTHY mindset can keep you bogged down and STOP your momentum.

-> How to DEVELOP a mindset that has you PRIORITIZING reaching out for SUPPORT in the areas of business you need help with.

-> How to attract 'BETTER' clients by SHIFTING your mindset around the types of clients you attract.

-> The MOST COMMON mindset mistakes that women make and how to OVERCOME them (without putting in more effort or hustle).

-> The mindset that makes it EASY to charge MORE for your products and services and to RAISE your prices.

-> How to KNOW when you're in a 'stuck' mindset (it can really sneak up on you).

-> And lots MORE!

Mentioned in This Episode:

-> Fiona Keary - Style Liberation

-> Chantel Gilbert - Bluegum Electrical Solutions

-> Kirsty-Lee Billett - People-Powered HR

-> Felicity Brown - Hats by Felicity

-> Anna James - Sohovian

Shandra Moran - The Transit Lounge

HerBusiness Network

Direct download: HerBusiness-EP221.mp3
Category:general -- posted at: 7:00am AEST

Do you feel stuck in your business and need help to make progress?

Do you want to grow your business but need help figuring out where to start?

In this episode, we look at the five areas that will fast-track your business breakthrough, helping you achieve your goals without working harder.

I share the simple but profound steps I have used to find my focus, clarify what needs to be done (and what doesn't) and grow not one but five 7-figure businesses.

We explore why having a clear business vision is crucial for success and how it can help you set priorities and avoid burnout.

I provide tips for creating a clear and holographically detailed vision for your business without using a boring 'textbook' style of vision and without delusional 'manifesting' strategies that don't work independently.

I also explain the “3x3 Secret” and how it can help you grow your business faster.

Plus, you learn why I lurrrve the idea of "Do Less and Obsess" which has become

We dive into why your messaging is the door to all the opportunities you need to create a thriving business.

I explain why your marketing is most powerful when you do fewer things, which is better than trying to juggle a lot of marketing activity that doesn't turn into results but takes up a lot of your time.

You'll also hear how thousands of women are growing profitable, sustainable businesses by accessing the resources inside the new HerBusiness Hub - and why we're obsessed with creating marketing resources for women (700 and counting!).

By focusing on these five key areas (Vision, Plan, Message, Marketing, and Mindset), you can fast-track your business breakthrough and achieve your dream of success.

These tips can help you uplevel your business if you need a shift in what you’re doing to make progress.

Join the HerBusiness Network for Access to More Resources

Request an invitation to the HerBusiness Network for access to more resources and training to help you grow your business. We open the doors on 3 April for 3 days only. Let's make 2023 your best year yet!

www.HerBusinessNetwork.com 

Mentioned in This Episode:

-> HerBusiness Network

-> Marketing Success Mastermind

-> Content Sells podcast

-> Kristie Walker, On Track Investigations

Direct download: HerBusiness-EP220.mp3
Category:general -- posted at: 7:00am AEST

Tina Tower started her first business at 20 and has sold multiple businesses before reinventing herself as a mentor for women looking to create online courses and programs.

In this interview, we discuss how mindset is key to growth and approaching challenges with the right attitude.

Hiring and building a team had been a challenge for Tina in the past. In this episode, she opens up about how she’s taken the leap and hired a team who are now allowing her to take back some of her time and helping her grow without being the bottleneck in her business.

Tina stresses the importance of self-awareness and alignment with your business model and advises against being a well-kept secret. Marketing is key to success, and speaking to your ideal client when writing sales emails or social media posts is a must.

Her program, Her Empire Builder, is all about helping women build businesses around their online courses. Polarising and targeting specific ideal clients is crucial to building a community of supportive and like-minded individuals.

Playing a bigger game in business means striving for excellence and being world-class, and Tina stresses the value of being visible and connecting with ideal clients.

Tina's confidence in selling and making offers comes from her conviction in the value of her work, and she's passionate about helping women find success while maintaining balance in their lives.

We also discuss setting specific goals and understanding what success means to each of us.

Enjoy this episode of the HerBusiness podcast.

Suzi

Mentioned in this episode:

-> TinaTower.com

-> Her Empire Builder Podcast

-> Her Empire Builder Program

-> HerBusiness Network

Direct download: HerBusiness-EP219.mp3
Category:general -- posted at: 7:00am AEST

Hey there. I recorded this podcast episode at the SXSW festival in Texas, where I’ve been for the last five days.

I’ve attended sessions headlined by actors like Robert Downey Jr, Tilda Swinton and Kerry Washington, business founders - including the CEO of Open AI, the company behind Chat GPT, inventors, and futurists, among others.

One of my favourite sessions so far has been with Chef Jose Andres which focused on his experience running the not-for-profit organisation World Central Kitchen, his efforts to provide meals to disaster-stricken areas, and the impact that his work has had on affected communities.

In this episode, I talk about how generosity, kindness, and tolerance for different ways of thinking run through all the sessions.

And, why it hasn’t been ‘strictly’ business as far as the presentations that I’ve chosen to attend while here in Austin.

I also encourage you to shift your mindset to shift your life and increase the possibilities of getting closer to your dreams.

I also invite you to join me at the Business Breakthrough Crash Course which starts on 27 March.

Mentioned in This Episode:

-> SXSW

-> HerBusiness Network

-> Business Breakthrough Crash Course

Direct download: HerBusiness-EP218.mp3
Category:general -- posted at: 7:00am AEST

Do you ever feel like a lack of self-confidence gets in the way of you growing your business? Or maybe you just don’t feel 100% fabulous in your own skin, so you avoid being visible in your marketing.

Fiona Keary is a stylist who helps women 35+ create a wardrobe full of outfits they love without starting from scratch. She does this through virtual consultations, group sessions, an online Style Transformation program, and Superstylers membership.

She is my guest on today’s episode.

Fiona’s having her best year ever year after year, going from a one-woman band to now having a team of stylists around the country working with women to help them feel more confident as they show up on Facebook lives, Instagram reels, webinars, doing stage presentations, boardroom meetings ---- anywhere where it really counts to feel and look confident while maintaining your authenticity.

In this episode, you’ll hear us explore how Fiona works on her clients' confidence and willingness to show up authentically as themselves, the underlying factors that bring women to her, and how you can feel good in their clothes again even if you feel like you’re stuck in a rut right now.

You’ll also hear about her journey becoming more and more visible, despite having previously spent most of her time hiding behind a computer.


“In business, you need to be visible, no matter how uncomfortable that might feel. It becomes easier and becomes more comfortable to do it as you go along. Being visible means you can build connections with your audience, customers, and community and build trust. And this is one of the things I really learned about showing up and what gave me more confidence to show up and be visible.”Fiona Keary, Style Liberation


Plus, Fiona shares practical tips you can use immediately to feel ready and confident when you next ‘show up’ in your marketing.

Enjoy this episode of the HerBusiness podcast.

Mentioned in This Episode:

-> Style Liberation website

-> 35+ Where to Shop Facebook Group

-> The Wardrobe Revamp Masterclass

-> The HerBusiness Network

Direct download: HerBusiness-EP217.mp3
Category:general -- posted at: 11:45am AEST

Quick question: How many hours per week should you work ON your business as a business owner?

This is an excellent question because it can be easy to get caught up in the weeds, spending all your time on low-leverage activities and needing more time working on your business and high-leverage activities.

I get it.

So, how do you spend your time so that you don't feel like a hamster on a wheel, working hard but not seeing progress on your big goals?

It starts with having the right mindset. Your mindset impacts the time you spend working ON your business.

You shift how you show up in your business and where you focus.

In this episode, we explore mindset, but first, let's look at the difference between working ON your business and IN your business.

Let's start with Working IN the Business

What might you be doing:

Providing Customer Service: Answering customer inquiries, resolving complaints, and addressing any issues with products or services.

Performing Administrative Tasks: Managing payroll, overseeing day-to-day operations, and managing schedules. Producing products or delivering services: This involves performing the core tasks that the business is built around, such as designing products, manufacturing goods, or providing services to customers.

Marketing and Sales:

-> Creating and executing marketing campaigns.

-> Managing social media accounts.

-> Engaging with customers to drive sales.

Managing Employees or Suppliers: This involves hiring, training, and managing employees, as well as addressing any HR issues that arise.

What does it mean to Work ON the Business?

Here are some examples:

Developing a strategic plan for the business: This might include setting long-term goals, identifying key performance indicators (KPIs), and creating an action plan for achieving those goals. For example, every year inside HerBusiness, Members set their annual goals and determine their critical projects. Then, every month they narrowly focus on the goals they need to achieve that month. This structure and habit of having a strategic plan help them have clarity and focus about what they put their attention to.

Analysing market trends and customer needs: You might research industry trends, identify market gaps, and gather customer feedback to make strategic decisions about the direction of the business. Right now, we're analysing the results of a survey where we asked women about their mindset and how it helps or inhibits their success. It's fascinating and gives us many insights that will allow us to develop resources to help these women; this is a high-leverage activity that fits inside the idea of working ON your business.

Developing and refining systems and processes: This might include creating procedures for onboarding new employees, streamlining workflow, and identifying areas where automation or outsourcing could be beneficial. Every hour you spend on this type of work reaps the rewards for a long time. You create the system once, and it gets used time and again!

Reviewing financial performance: This involves analysing financial statements, creating budgets, and identifying opportunities for cost savings or revenue growth. As a business owner, making time each month to look at your financials is SO important. And, if you're not a numbers person, that is an excellent reason to have a bookkeeper do the numbers for you so that you can look over them. And ultimately, you want to be able to read your reports and determine how you move forward. Do you want more of a margin or to charge higher prices? Do you want to decrease expenses or invest in a new contractor? You need to spend the time to review your financial performance to make those decisions confidently.

Networking and building relationships: This might include attending industry conferences, meeting with potential partners or investors, and connecting with other business owners to stay current on industry trends and opportunities. The HerBusiness Network is where women in Australia come to connect with other female entrepreneurs who are also growing and scaling a business. So, the time invested each month to attend a Roundtable event, a Masterclass, or to engage with others in our online group is worth so much because every day, here is what we see come out of these connections and relationships

-> Women are getting new clients

-> Reaching more people

-> Doing collaborations

-> Sharing resources

-> Finding suppliers

-> And so much more…

When you're working on your business in this way, you are investing in the future of your business, not just taking care of today.

These "On your business tasks" are what I call high-leverage tasks:

And by that, I mean the types of tasks that you reap the rewards for a long time when you put an hour of work in today.

While working IN the business is necessary to keep the day-to-day operations running smoothly, working ON the business is essential for long-term growth and success. By prioritising tasks that focus on strategic planning, system development, and market analysis, business owners can position themselves for sustained growth and profitability.

So, how do we do that?

It starts with your mindset.

Let go and start to delegate: As women, we're often used to being in control and handling everything ourselves, but trying to do everything can be exhausting! Plus, there's always more to do than there is time. That's why getting the CEO mindset firmly in place is so important. Try delegating tasks to others on your team, and trust them to handle things as well as you would. They might even do a better job! Or, outsource a project … and get the help that takes you out of having to do the lower-level tasks. For example, say you have a launch coming up for a promotion. Your time is better spent making connections, building relationships, growing your audience, and connecting with your prospect than doing all the tech and the social images and scheduling every post.

Keep the big picture in mind: It's easy to get bogged down in the day-to-day details of running a business, but try to take a step back and look at the big picture. What are your long-term goals? What is your highest priority 12-month goal? That is the prize that you want to keep your eyes on. The more you spend time each week working towards it, the more likely you're going to hit that goal. So what can you do today to help you get closer to that goal?

Keep growing and learning: There's always room for growth and improvement. And sometimes, we can be our own worst enemies when it comes to mindset. So keep reading business books, attending conferences, and seeking mentorship opportunities to inspire and motivate yourself. Consistency is so crucial. You may need to get it right first, but keep your commitment to work more ON your business.

By embracing these mindset shifts, you can position yourself for success in the long term, freeing up time and energy to focus on high-leverage work and strategic planning that will help your business thrive.

So, if you're not spending enough time ON your business… here's where I recommend you start.

Allocate 10% of your time to working ON your business. That's a great place to start, and you can build from there.

So, if you're working 40 hours, that's four hours.

Now, here's the key. Like the examples I cited earlier, you want to lock those into your schedule and make them non-negotiable.

Choose a time when you won't get interrupted by busy work. For example, I do high-leverage tasks first thing in the morning when I'm fresh and before the office opens works well.

The other place it works well is if I clear the day of all appointments and plonk those hours into a clear day.

Mentioned in This Episode:

-> The HerBusiness Network

-> Claim your FREE Ticket to the Breakthrough Mindset Masterclass

Direct download: HerBusiness-EP216.mp3
Category:general -- posted at: 7:00am AEST

This episode is about “Owning More Space”, which is about expanding into a more significant expression of yourself and your business in all possible ways.

When you own more space, you can charge more for your products or services, become more visible in your marketing, and demonstrate your power and authority without friction - you are simply occupying and owning space that is there, waiting for you to step right into it.

Maybe for you, “owning more space” means charging more for your products or services, becoming more visible in your marketing, or getting a little more audacious in your messaging.

There are many ways to own more space, and Michelle Falzon joins me in this episode for this exciting conversation.

We share some practical tips on how to be bigger - and own more space in the places that matter to you.

Listen to hear: 

-> Unconscious beliefs can cause us to shrink back from opportunities.

-> The difference between "OWNING more space" and "TAKING more space".

-> The conscious step I took to own more space deliberately.

-> The revealing questions you can ask yourself to see where you might be holding yourself back.

-> Tips on one of the most significant wasted opportunities on most sales pages — A place where YOU can own more space with your marketing messages

Mentioned in This Episode:

-> The Content Sells Podcast

-> The Marketing Success Mastermind

-> The REACH Retreat

-> Katy Abbott - The Artist Mentor

-> Liz Van Vliet, My EA Career

-> Karina Pellicone, Plum Petal

Direct download: HerBusiness-EP215.mp3
Category:general -- posted at: 7:00am AEST

Are you struggling with negative self-talk, limiting beliefs, or a fear of failure?

In this episode of the HerBusiness podcast we talk about the mindset blocks that could be stopping you from reaching your full potential as a woman business owner.

I recently asked our HerBusiness community what was holding them back, and I got some really honest and heartfelt responses that have informed this episode.

Listen to hear:

-> How negative self-talk can prevent taking risks in business and generate thoughts of failure.

-> Why starting with small, manageable risks that are unlikely to fail, helps you make progress faster.

-> The true value of celebrating wins, setting achievable goals, and connecting with supportive mentors or coaches who can help one grow.

-> How practising self-compassion and seeking support when needed are also recommended to deal with negative self-talk.

-> The common money mindset that keeps you from making enough offers, not charging enough, staying hidden, and wasting money.

-> Check out this podcast episode where we discuss how to break through the self-defeating mindset that might be holding you back from growing your successful business.

Mentioned in This Episode:

-> Your Business Everest — Lessons in Big Goals, Strategy, Preparation and Community

-> The HerBusiness Network

-> Claim your FREE Ticket to the Breakthrough Mindset Masterclass

-> Buy Back Your Time by Dan Martell

-> The Big Leap by Gay Hendricks

Direct download: HerBusiness-EP214.mp3
Category:general -- posted at: 7:00am AEST

Are you tired of trying to stand out in a crowded market? You want more clients to choose you as the person to work with and so you try really hard to be unique, but it’s hard to know what to do and how to be to really stand apart in a way that has more people say yes.

If you’ve ever thought that you might need to use some sort of short-lived gimmicks to position yourself, then you’ll love this episode.

Welcome to episode 213 of the HerBusiness podcast.

In this episode of the HerBusiness podcast, CEO Suzi Dafnis speaks with Belinda Weaver of Copywrite Matters on the topic of standing out in a crowded market. Belinda is a copy coach who helps aspiring and working copywriters create a successful business they love.

According to Belinda, the idea of being unique has been a traditional marketing concept that has been around for a long time, but with a global landscape and crowded markets, it can be hard to differentiate oneself and become truly unique. The problem with being unique is that it can be demoralising, and some business owners turn to short-lived gimmicks to try to stand out.

However, when it comes to choosing a service provider, clients don't want a lot of choices, they want to know that their problem can be solved and that it has been solved for others. As buyers search for options, they create a shortlist of options that meet their criteria, and when business owners market to those areas, they become a chooseable option.

Listen to This Episode to Hear:

-> Why you should stop trying so hard to be unique, and what to do instead to stand out and be seen

-> How to use the “5 Ps of Being Choosable” (purpose, passion, process, proof and personality) to be your clients’ top choice.

-> Ways to showcase your purpose and value and passion give you the ‘cut through’ to be the first choice.

-> How to interject your personality into your marketing without being too personal.

-> Powerful ways to create ‘velcro hooks’ and ‘fingerprints’ that reinforce the value you bring and lead clients to your door.

-> And so much more

You’ll love this fresh perspective on the idea of being unique in business and the actionable steps that business owners can take to stand out in a crowded market.

Mentioned in This Episode:

-> Belinda Weaver’s website - www.copywritematters.com

-> The HerBusiness Network

Direct download: HerBusiness-EP213.mp3
Category:general -- posted at: 7:00am AEST

Confession: I used to struggle with promoting my business and speaking about my products and services due to the fear of making sales.

My fear caused me to avoid answering calls and even pass on potential sales opportunities to my partner.

This fear can stem from various reasons such as a lack of confidence, unclear messaging, vulnerability, or feeling physically or emotionally at risk.

However, confident and clear communication can help build trust and lead to successful sales.

In this episode of the HerBusiness podcast, we will discuss 7 ways fear may be hindering sales for female business owners and provide solutions and examples from other women who have overcome their fear.

Join us as we delve into the limiting mindsets that may be holding you back and preventing you from making a greater impact in your business.

You’ll hear:

  • How Alex’s experience with a ‘used car salesman’ convinced her of how she did NOT want to sell. And, how she now confidently serves her clients and asks for the sale without fear.
  • Why your past traumas don’t need to be reflected in your current reality.
  • How and where to share your wins without the fear of being ‘braggy’.
  • What to do when you’re promoting a new business, market, offer, or product or service for the first time.
  • How getting to know your ideal client and their pain points and challenges helps you put the fear of selling aside, and instead have you making your offers confidently.
  • One woman’s ‘aha’ that the behaviour of staying silent may have served her as a child, but is now hindering her ability to grow her business.

Mentioned in This Episode:

Direct download: HerBusiness-EP212.mp3
Category:general -- posted at: 7:00am AEST

Do you struggle with showing up for your potential clients without feeling pushy?

It can be a tough balance to strike, but it's an important one.

This podcast episode explores the topic of "Showing Up" for potential clients without coming across as pushy or salesy.

Building strong relationships with potential clients is essential for success in the business world.

Often, our feeling of being pushy is underpinned by a fear of being seen as pushy or ‘too much’.

In this episode, we discuss:

-> The importance of showing up for potential clients and building relationships with them.

-> Tips for showing up authentically, offering value, being transparent, and following up without being pushy.

-> The importance of proactively asking for the sale regularly so that you can sell more products and services.

-> The fear of being visible and standing out and how to overcome it.

-> Knowing your purpose for showing up and being true to that purpose is important.

-> How to understand your potential client's needs and pain points and offer solutions to help them.

-> The concept of "Connection Moves" and the importance of becoming known by the people who can open doors for you, refer clients to you, and do business with you.

We also discuss the importance of regularly asking for the sale and the fear that can come with it and offer tips for overcoming that fear and becoming more comfortable making offers. We emphasise the importance of showing up and being visible to reach more people and grow your business.

Mentioned in This Episode:

-> The HerBusiness Network

-> Marketing Success Mastermind

Direct download: HerBusiness-EP211.mp3
Category:general -- posted at: 11:00pm AEST

Bonnie Christine is a surface pattern designer who's built a successful, profitable business in a small niche. She's passionate about helping creatives achieve their dreams and has helped tens of thousands of people through her programs.

In this episode of the HerBusiness podcast, Bonnie shares her secrets to success in a small niche. She talks about developing a success mindset, believing in your talent and business, setting achievable goals, taking risks, investing in tools, and leveraging the talents of others to reach new heights.

Bonnie's business has grown from $19,000 to multiple seven figures per year and she encourages listeners to use her 17 secrets to success or business breakthroughs in their own lives or businesses.

One key point she makes is that doing inexpensive work for too long can trap a business in inefficiency. Bonnie emphasises that success doesn't come from hacks or tech tricks but from creating the right mindset and prioritising what you do in your business.

"The longer you do the inexpensive work, the longer your business will be trapped in inefficiency."

Listen to Hear:

-> Why the words "there's room for you" totally changed Bonnie’s sense of abundance and the possibilities for her business.
-> How doing just one thing a day, every day, took her from average results to sky-rocketing results.
-> The best thing you can do right now if you're stuck or 'spinning in circles'.
-> How discomfort is essential to getting to do the work you are called to do.
-> Why you need to find and change whatever is creating a bottleneck in your business
-> And a whole lot more.

Mentioned in This Episode:

-> Bonnie Christine’s website
-> The Professional Creative Podcast
-> Episode 205 - Your Business Everest: Lesson in Big Goals, Preparation, Strategy and Community with Peter Johnston (PJ)
-> Michelle Pascoe, CEO of Optimum Operating Procedures

Direct download: HerBusiness-EP210.mp3
Category:general -- posted at: 7:00am AEST

Now more than ever, our connections are so crucial to the growth of our business. We want to be deeply connected to the right people to have solid and sustainable businesses, no matter what the economy throws at us.

In this episode, I share the most overlooked and misunderstood approach for growing a lucrative network that brings you sales, connections and support and works EVEN for introverts or people who hate networking.

OK, so let's get started…

Firstly, this episode is ALL ABOUT YOU and how you can avoid the five big connection-breaking mistakes business owners make!

So, If you know you have a great product, but you remain the "best-kept secret."

Or, you have people say they love what you're doing, but they don't seem to buy

Maybe you need to get more leads or sales.

Or, you're giving lots of value but don't know how to ask for the sale

Or maybe you're struggling to communicate the value of your products and services

You're in the right place.

Getting more clients and feeling like you have a flow of business opportunities coming your way comes down to recognising these 5 Ways You're Isolating Yourself From New Clients and Connections.

These mistakes prevent you from getting the desired results - more clients, growth, and profit.

Here's a sneak peek at what we cover in this episode:

-> The effortless changes you can make to your approach to get more connected and comfortable with what feels natural to you.

-> How to create long-term mutually-beneficial relationships.

-> How to steer yourself away from transactional, superficial and often self-sabotaging actions.

-> The first thing to do if you want others to recognise you as having the solutions they need in their businesses and feel an authentic rapport with you.

-> Madonna's advice about asking for what you want and why it's a lesson we can all learn from.

-> The simple method that I've used to make thousands and thousands of dollars in business and have clients stay with me for years

Mentioned in This Episode:

-> The HerBusiness Connection Scale

-> HerBusiness Network

-> Episode 205 - Your Business Everest: Lessons in Big Goals, Strategy, Preparation and Community – with Peter Johnston (PJ)

-> Samantha Konyeshi of - MY UNO Drafting and Design

Direct download: HerBusiness-EP209.mp3
Category:general -- posted at: 11:00pm AEST

1