What if you could find a way of doing business that works for your bank account, supports your wellbeing and one that follows the path of least resistance?

That's what this episode of the HerBusiness podcast, with Denise Duffield-Thomas, the author of Chillpreneur, is all about.

Listen to this podcast episode with Suzi Dafnis and Denise Duffield-Thomas to discover:

• What it means to be a Chillpreneur
• The beliefs that could be limiting your business success
• How to handle the ‘snakes and ladders’ ups and downs of business without quitting
• Why it pays to celebrate when things go wrong
• How to have ambition without overworking
• The small tweaks you can choose thatcreate a business that feels good to you
• What it means to be a contributor and to a guru (and why being a contributor lets you off the hook and reduces stress)
• Why failures are a perfect tool for your future Oprah interviews ;-)
• The conversion reality and why it’s not a barometer to how good your stuff is
• How to show up exactly as you are to be your most compelling to your audience

Getting marketing messages right is a fine art. What if there were a few small changes you could make, tiny changes even, that could drastically improve the profit on your next marketing project?

Research suggests that the key difference to the results you get can depend on how you present information before you get to your real sales pitch. Dr Robert Cialdini, the world’s expert on influence and persuasion calls this Pre-Suasion.

Pre-suasion involves the process of arranging for people to move in the direction of the message that we're going to send them before they experience that message.

For example…

When asking customers to try a new product, asking a question a particular way shot

In another example, the use of specific symbols in an email produced FIVE TIMES as many sales as ones without. Two images on a website when tested against one another, with nothing else changed, netted TOTALLY different results.

These aren’t random incidents. They’re actually the result of the deliberate use of Pre-Suasion. Now you can learn how to use Pre-Suasion to increase conversion rates in your own business.

In this podcast interview with the world’s expert on influence and persuasion, Robert Cialdini, you’ll learn how to structure information to guide customers’ attention so they buy more often. And, how to ethically influence them to buy more expensive items than they had planned to buy from you.

Listen to this podcast episode with Suzi Dafnis and  Dr Robert Cialdini to discover:

• What are the six influence principles and how they make your marketing more persuasive
• How to guide people to move in the direction of the message that we're going to send, before they experience that message (ie. what to do before asking for the sale)
• Why you should ask for your customers’ advice rather than their opinions
• How small changes to a landing page can steer customers in a particular direction
• Which one tiny change to an email subject line made a 5-fold increase in sales
• How to use the principles of authority and social proof to boost sales conversions
• Where to place testimonialson your website for best results

What impact does your environment have on your creativity and productivity?

Disorganisation can prevent you from quickly laying your hands on the information you need in your business or life admin. What’s more, clutter creates frustration and slows you down.

Clutter can be either physical clutter or mental clutter – messy desk, too many unfinished projects in progress, and focusing on perfectionism when perfect isn’t necessary.

Outer order contributes to inner calm

In this HerBusiness podcast episode with Suzi Dafnis and Gretchen Rubin, you’ll discover how to create the right level of outer order to suit your business and your life.

"What you do every day matters more than what you do once in a while."

Hear about Gretchen’s game-changing daily habits that contribute to order.

Like the "One Minute Rule":
Anything you can do in less than a minute, do it right away. Print out a letter and file it. Respond to an email with a quick one-paragraph reply.

This gets rid of a lot of the tiny tasks that are the scum on the surface of life. Deal with them as you go and you can create and maintain order, leaving room in your life for the things that make you happy.

Listen to this episode with Gretchen Rubin to discover:

• How outer order contributes to inner calm
• One of the worst uses of your precious time is unnecessary busy work
• How to let go of the clutter of unfinished projects, without guilt
• Use the "Ten Minute Closer" and the "One Minute Rule" to transform your productivity
• Why there’s no right way to create and maintain order
• How to free your mind (and your shelves) for what you truly value

Most business owners ask "What should I sell?" or "What should I build?" when, instead, you should be asking WHO?

As in, who should I serve?

The WHO is the foundation upon which all other things can solidly be built.

Whether you're refining an existing market or launching into a new market, the first decision you will need to make is choosing WHO.

Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company and the #1 national best-selling author of ASK. His new book, Choose, is the topic of this interview.

Listen to this podcast episode with Suzi Dafnis and Ryan Levesque to hear:

• The expensive mistakes we make when we choose a market
• Why WHO you choose to work with is more important than WHAT you want to sell and what you want to create
• How to avoid choosing a bad market
• How to find a market teaching your expertise
• The "sweet spot" when it comes to market size
• How to pivot from your existing market to a better market
• How to inject your personality into your business in order to stand out
• How much to charge for your products and services
• The pricing strategy that lets you raise your prices over time (without losing sales)
• How to know what type of business makes sense for you
• Why the right market will reduce stress and increase the love for your business (and how to pivot)

There are plenty of external factors that can derail your success in business. But do you know where some of the most negative factors can be?

Inside our own heads

Women can be their own worst critics:
"I can't do this."
"I don't know enough."
"People are going to realise I'm not sure what I'm doing."

In this podcast episode with Amy Porterfield, host of the Marketing Made Easy podcast, you'll learn why the goals you've been setting, both for yourself and your business, might be too small.

You'll be encouraged to NOT hang out on the sidelines, watching other people play the big game.  But instead, to get in the game of becoming a big deal in YOUR niche.

It's time to set big goals. Goals that scare you.

Because it's those huge goals that push you out of your comfort zone and stretch you further than you thought possible.

Imagine if you set a big hairy audacious goal and really committed to playing BIG. What could your business look like 12 months from now?

Listen to this episode of the HerBusiness Podcast with Suzi Dafnis and Amy Porterfield to discover:

• What keeps us from realising our full potential as business owners
• Why getting uncomfortable leads to the biggest growth
• The impact of "showing up" in your business
• How sharing your honest self builds a connection with your customers
• Why Amy always follows her mentors' advice
• What Amy had to change about her inner monologue in order to grow her business
• Why you need financial markers of successAND markers about the people you serve, and how you've helped their lives
• How you know WHEN you've become a "big deal"
• Why it's important to celebrate your wins