HerBusiness
Kate Tribe is a quantitative market and social researcher and the founder of Tribe Research. In this interview we look at tips for designing an effective survey, how to use survey results to drive change in your business and, the types of questions that get the best responses.
Direct download: herbusiness-katetribe.m4a
Category: -- posted at: 10:05am AEST

Jeanne-Vida Douglas is coauthor of The Profit Principle - How to turn what you know into what you do - without spending (or borrowing) a cent. In this interview we look at why many small businesses stay small, the role that customers and partners should play in business and how to make money before you spend a cent in business. Host, Suzi Dafnis
Direct download: herbusiness-jvdouglas.m4a
Category: -- posted at: 2:00am AEST

Craig Badings is the author of BRAND STAND - 7 Steps to Thought Leadership. In this interview Craig explains how to establish yourself as a thought leader in your industry, why it's important to differentiate yourself in your market and offers a step by step approach for rolling out a thought leadership plan. Host, Suzi Dafnis
Direct download: herbusiness-thoughtleadership.m4a
Category: -- posted at: 4:00am AEST

Beverley Honig is the author of Making Contracts Work. In this interview we look at how to plan for, structure and manage contracts, whether they be for a small outsourced job, or a major business agreement. Host, Suzi Dafnis.
Direct download: herbusiness-beverleyhonig.m4a
Category: -- posted at: 2:00am AEST

Catherne Kaputa is the author of The Female Brand, a book that teaches women how to create a strong personal brand in a business setting. Catherine explains how the differences between men and women translate at work, and how women can capitalise on these points of difference to their advantage. Host, Suzi Dafnis
Direct download: herbusiness-catherinekaputa.m4a
Category: -- posted at: 2:00am AEST

Miranda Bond is the owner of Inika cosmetics, a 100% natural makeup brand that incorporates mineral, vegan and organic products that are devoid of synthetic chemicals and contain only the finest ingredients. In this interview we discuss how a deeply personal trauma lead to a career change and how she's approached international expansion. Host, Suzi Dafnis
Direct download: herbusiness-mirandabond.m4a
Category: -- posted at: 4:00am AEST

Designed to support the health and well-being of its customers and the planet, this innovative haircare business is being very green, down to the packaging, AND even in their marketing - adopting terrific social media opportunities to grow their brand. Guest - Jose Bryce-Smith, Original & Mineral. Host, Suzi Dafnis
Direct download: herbusiness-josebrycesmith.m4a
Category: -- posted at: 8:00am AEST

For many of us, running one business is more than enough. My guest today runs two businesses. Emma Lo Russo has brought together her experience to two businesses Digivizer and Validity Coaching. Emma joins me to talk about the pros and cons of running a portfolio business, that is, a collection of businesses. Host, Suzi Dafnis.
Direct download: emma-lo-russo---herbusiness.m4a
Category: -- posted at: 11:00pm AEST

Louise Woodbury is the co-author of a new book titled “The Invisible Partnership - How to Work with Your Spouse without Getting Divorced." We discuss: Is it possible for relationship partners to run a business together? When you’re partners in life and business, who gets to be boss? What role do commitment, alignment and integrity play in creating a successful partnership and maintaining a healthy relationship. Host, Suzi Dafnis
Direct download: herbusiness-louisewoodbury.m4a
Category: -- posted at: 11:00pm AEST

Angela Vithoulkas is the co-owner of the Vivo Café Group, a highly successful cafe brand based in Sydney's Central Business District. We discuss how a cafe created national buzz and a world record on FourSquare, how to deal with small-business frustrations and why a multi-channel and social media marketing strategy is important for small business.
Direct download: herbusiness-angelavithoulkas.m4a
Category: -- posted at: 11:00pm AEST

Marshall Goldsmith is the author of MOJO - How to Get It, How to Keep It, How to Get it Back if You Lose it - a New York Times and Wall Street Journal bestseller. Dr Goldsmith is a world authority in helping successful leaders get even better – by achieving positive, lasting change in behavior: for themselves, their people and their teams. Host, Suzi Dafnis.
Direct download: mojo---how-to-get-it-how-to-keep-it..m4a
Category: -- posted at: 11:00pm AEST

Anne-Marie Sparrow is Managing Director and owner of Sydney-based public relations agency Cube PR. In this interview we look at where public relations can fit into your marketing strategy, how PR crosses over into digital communication and how to make public relations work best for you. Host, Suzi Dafnis.
Direct download: herbusiness-anne-mariesparrow.m4a
Category: -- posted at: 11:00pm AEST

Jon Dee is the Managing Director of Do Something, he’s the 2010 NSW Australian of the Year and one of Australia’s most influential environmental campaigners. In this interview we discuss his new book book, ‘Sustainable Growth', which provides small and medium-sized businesses with practical information and tips on how to improve their bottom line while reducing their impact on the environment. Host, Suzi Dafnis
Direct download: sustainable-growth-for-small-business.m4a
Category: -- posted at: 11:00pm AEST

Amy Lyden of the Australian Scholarship Foundation is a multi-award winning business women who is known for her expertise in online strategy and innovation. In this interview we look at the role that innovation should play in any business, how education in the not-for-profit sector is set to benefit the rest of the business community and why advocacy for women in business is important. Host, Suzi Dafnis.
Direct download: doing-good-for-the-not-for-profit-sector.m4a
Category: -- posted at: 11:00pm AEST

Corrie McLeod is a skilled public relations professional who brings a fresh approach to the industry. She has a keen interest in social media and ensures that the PR strategies for Espresso’s clients are extended to include online communities and influencers. In this interview we look at how Social Media has changed the public relations landscape and how business can take advantage of these changes. Host, Suzi Dafnis.
Direct download: how-social-media-has-changed-public-relations_corrie-mcleod.m4a
Category: -- posted at: 11:00pm AEST

Karen Matthews has over 22 years experience in national and international retailing, franchising and brand management. She’s an innovative leader who operates by an intuitive style of “inside out” leadership. Her personal mantra is to “inspire people to be the best that they can be”. In this interview we talk about leadership, strategic planning and marketing. Host, Suzi Dafnis.
Direct download: lead-from-the-heart-and-other-leadership-lessons.m4a
Category: -- posted at: 11:00pm AEST

Erik Qualman is the author of “Socialnomics: How social media transforms the way we live and do business”. Why businesses have no choice but to use social media, what areas of social media to focus on if you have few resources and what to do before you try and sell using social media. Host, Suzi Dafnis.
Direct download: the-power-of-social-media.m4a
Category: -- posted at: 11:00pm AEST

Tara Hunt is the author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business, a breakthrough book on community marketing. Tara explains why she doesn't believe in personal branding, describes what adds to (and takes away) from your online reputation and shares five ways to raise your social capital. Host, Suzi Dafnis.
Direct download: how-to-succeed-in-the-new-web-economy.m4a
Category: -- posted at: 11:00pm AEST

Ariel Hyatt, the New York-based founder of Cyber PR, helps musicians and authors get the word out about their work as well as educating them about how to use social media to promote themselves. Ariel explains how social media has changed the face of publicity. Host, Suzi Dafnis.
Direct download: music-industry_s-pr-maven-talks-social-media-and-pr.m4a
Category: -- posted at: 12:00am AEST

Aliza Sherman, the original Cybergrrl’, explains who blogs are most suited to, why today's tools allow us to be on our soapbox in new ways and the question to ask yourself BEFORE you choose what publishing tool you’ll use. Host, Suzi Dafnis.
Direct download: the-digital-marketer_s-tech-tips-for-business-women.m4a
Category: -- posted at: 12:00am AEST

Sharon Williams of Taurus Marketing is a pioneer in the Australian marketing agency industry. The role of social media in your marketing mix, why personal branding is more important today than it has ever been and strategies to kickstart your marketing. Host, Suzi Dafnis.
Direct download: meet-marketing_s-no-bull-maven.m4a
Category: -- posted at: 1:00am AEST

Leona Edmiston is one of Australia's best known fashion designers. In 2001 she established her current business. Its tribute? The dress in all its incarnations. In this interview Leona tells us why she established within a niche in her industry and shares some of her tips and strategies. Host, Suzi Dafnis.
Direct download: 01-a-fashion-designers-planned-success.m4a
Category: -- posted at: 1:00am AEST

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