Photography as a Powerful Business Tool

Penelope Beveridge is a multi-award winning international pro photographer whose images has appeared globally in magazines like Vogue Living and Entertainment and in many industry publications.She has won over 26 awards International and Local Photography awards. In this interview we look at the power of photography for you and your business, when amateur photography works and when it can be detrimental to your brand and what types of photos product based business should take compared to their service industry business.