Every day in business we are trying to get people to say yes. Yes to our offers
Yes to joining our team
Yes to taking up that discovery call
Yes to clicking the button on our website
Yes to our proposals
Yes to our invitations to collaborate.

What if there were seven ethical and proven ways to persuade people to move in your direction… to say YES to you?

The good news is that these seven principles exist and they are all part of Dr Robert Cialdini’s 7 influence principles, which he first wrote about over 30 years ago in his book Influence: The Psychology of Persuasion, a book that has been translated into 44 different languages.

Today you are in for a treat.

Because Dr Cialdini is my guest.

We are talking about:

• How the internet has changed the ways that we can influence, and how to harness online opportunities to have people say yes to you
• Where to put your testimonials in order for them to make the most impact to your results
• Why giving and being generous FIRST positions you to be more persuasive
• The surprising question to ask clients to get their best feedback (without asking them for feedback or opinions) - this is a game-changer for your surveys
• The ‘magic’ number of fields to use in your online forms to get more people completing them
• Why limited quantity offers are more effective than limited-time offers
• And a whole lot more

Mentioned in this episode:

• Harvard Business Review - Best 100 Articles
• Get Your Copy of Influence: The Psychology of Persuasion
• PreSuasion - Revolutionary Ways To Enhance Your Powers of Influence

Welcome to a brand-new season of the Her Business podcast.

If you're a brand-new listener, let me introduce myself. I’m Suzi Dafnis, CEO at HerBusiness and for the last 25+ years, I’ve helped women to grow and scale sustainable businesses through our HerBusiness Network membership, our Mastermind program, business women’s retreats, courses and mentoring.

I’ve grown four 7-figure businesses and one 8-figure business, and my passion is helping women this show is for women who want to grow and scale a sustainable business that is sustainable - which means it sustains THEM.

If that sounds good to you then here’s what you need to know.

This season has fortnightly episodes which means every two weeks a new episode will be published.

Sometimes I’ll have a guest with me — a world-class speaker, best selling author or an inspiring business owner just like you who is growing and scaling some part of her (or his) business.

So, if you want to reach more people…

whether that means that you want to get new clients

whether you want to build your following Instagram

whether you want more people on your team so you're not doing all yourself…

right here on the show I’m gonna be giving you:

• Business coaching and easy-to-use strategies
• Real-life insights from my own experience and from coaching thousands of women business owners every year
• A little nudge in the back and the encouragement to keep taking action and offer you accountability so that you can keep making progress.

If you haven't already subscribed to the show be sure to do that, because there are some amazing episodes coming your way.

Subscribe on Apple Podcasts
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Our very first episode, which I’ve released for you today (you can get immediate access to it now) is with the author of one of my favourite books.

We are talking about the latest, most recently updated version of his book Influence, which I first read in the 90s and of which I have literally given thousands of copies away.

I really think you're gonna enjoy the interview, Go ahead and take a listen and I hope you’ll join me for this season of the HerBusiness Podcast.

If you want to know how to FINALLY have A Profitable, Successful Business that Grows Without You Having to Work any Harder.

Even if, right now ‘doing it all yourself’ has you feeling overwhelmed and exhausted.

Then this is the place to be.

Thanks for listening. I’ll see you in the next episode. It’s a goodie!

Mentioned in this episode:

• EP181 - Why people say yes. A conversation on Influence with Dr Robert Cialdini
• The HerBusiness Network