Thu, 18 April 2024
In this very special episode of the HerBusiness Podcast, we get to see behind the curtain, into the wonderful world of Susie Moore, world-renowned life coach, author, and host of the top-rated Apple podcast Let It Be Easy. Susie shares with us how she gets major publicity (for free!) for her business – and how you can too! In This Episode: -> Hear how Susie has been featured in Forbes, Oprah magazine, Marie Claire, the Sydney Morning Herald, and many more recognisable names... -> Learn how to tap into the existing leads, credibility, and authority of pre-existing brands… -> Push yourself to lean into your authenticity, represent your business, and show up for your audience. -> Get an insider's look at how Susie makes the publicity happen – so you can go off TODAY and tap into this incredible resource for yourself! -> Susie’s story really shows us how far we can get when we trust ourselves, speak into existence what we want, and trailblaze the way to success. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: |
Thu, 11 April 2024
Welcome to the HerBusiness Podcast, the go-to destination for women entrepreneurs aiming to cultivate profitable businesses! Today's episode delves into a topic that often evokes discomfort (eek!) but is crucial for business success: our relationship with money. In This Episode: -> A practical exercise to help you understand your money mindset. -> How to transform limiting financial beliefs into empowering convictions -> Recognise the telltale signs that it's time for a strategic financial pivot in your business. -> Secure your spot at the exclusive "Your Next Money Move" workshop for groundbreaking financial insights. FREE BONUS - Your Ticket to the Your Next Money Move workshop See you there, For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: |
Thu, 28 March 2024
In this inspiring episode of the HerBusiness Podcast, we sit down with Amanda Farmer, the trailblazing property lawyer behind Your Strata Property. Amanda shares her journey from running a traditional law practice to creating a dynamic online membership community that simplifies the complexities of apartment living. Discover the innovative strategies, mindset shifts, and key decisions that transformed Amanda's business and made her a trailblazer in her industry. Listen to Hear: -> How Amanda evolved her traditional law practice into a scalable, online platform, providing valuable insights for entrepreneurs seeking growth. -> Amanda discusses the moment she realised the need for a shift in her business trajectory, seeking more than just billable hours. -> Learn about Amanda's pioneering efforts, including launching the first online summit in her field, and how these initiatives have expanded her business. -> Amanda shares her approach to using media and PR effectively, establishing her as a leader in her niche without traditional networking. -> Insights into how Amanda plans and prioritises various aspects of her business for maximum growth and profitability. -> Amanda reflects on the mindset and skillset changes required to navigate the challenges of expanding a business while remaining aligned with her vision. We hope this episode has inspired you to think creatively about your business model and the paths available for growth. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: |
Thu, 21 March 2024
In this episode of the HerBusiness Podcast, host Suzi Dafnis welcomes Chenae Carey, an expert in blending intuitive insights with practical business strategies. Together, they delve into the power of intuition in business and how it can be a game-changer for women entrepreneurs looking to grow their businesses without the overwhelm or burnout. Chenae shares her wisdom on the different types of intuition, the synergy between strategy and intuition, and practical tips to integrate intuition into your daily business practices. In This Episode You'll Discover: The Essence of Intuition in Business: An exploration of what intuition means in the context of business and its role in decision-making. The Three Types of Intuition: Insights into the three types of intuition identified by the HeartMath Institute and their application in business. Combining Strategy with Intuition: How merging analytical strategies with intuitive insights can lead to significant business growth. Developing Intuitive Intelligence: Understanding intuitive intelligence as a crucial form of intelligence and learning how to cultivate and trust it. Practical Tips for Daily Integration: Actionable advice on incorporating intuitive practices into everyday business operations to enhance creativity and decision-making. Overcoming Intuition Trust Barriers: Strategies to overcome common fears and barriers to trusting your intuition in business contexts. Thank you for joining us on the HerBusiness Podcast. If you found value in this episode, we'd love for you to subscribe to the show and leave us a review. Your feedback helps us to bring more inspiring and insightful content your way. Mentioned in This Episode: -> Chenae Carey |
Thu, 14 March 2024
This episode of the HerBusiness podcast brings you a conversation with Erica Webb, founder of Self Kind and a pioneer in the integration of somatic movement and self-kindness into business and personal development. In this episode, Erica shares her unique insights and experiences, guiding us on how to cultivate a culture of self-kindness within ourselves and our businesses. Get ready to explore how nurturing your mental and physical well-being can lead to profound business growth and personal fulfilment. What You'll Discover: -> The Crucial Link: Discover the vital connection between personal well-being and sustainable business success. -> Somatic Movement Explained: Erica Webb demystifies somatic movement and its significance for entrepreneurs under pressure. -> Leadership Through Kindness: Learn how self-kindness can transform your leadership style, fostering a more positive and productive workplace. -> Grace in Entrepreneurship: Strategies for maintaining your composure and resilience amidst the entrepreneurial hustle. -> Self-Kindness Practices: Practical advice from Erica on integrating self-kindness into your hectic schedule. -> The Impact of Self-Kindness: Reflect on the wide-reaching effects of self-kindness on your business, from personal well-being to client satisfaction. We hope this conversation inspires you to embrace self-kindness as a core element of your entrepreneurial journey. Remember, taking care of yourself is taking care of your business. If you haven't already, subscribe to the HerBusiness Podcast to stay updated on the latest episodes designed to help you grow your business on your terms. Mentioned in This Episode: |
Thu, 29 February 2024
Welcome to this empowering episode of the HerBusiness Podcast, where we delve into the transformative journey of embracing the CEO mindset to unlock unprecedented business growth. In this episode, "The CEO Mindset Shift That Changed the Game," we sit down with Angela Counsel, a visionary entrepreneur who redefined her role and her business's trajectory through strategic focus and leadership. Prepare to be inspired by Angela's evolution, resilience, and success story. From Practitioner to CEO: Explore Angela Counsel's transition from being a solo practitioner to the CEO of her business, Embrace Menopause, and how this shift in identity and strategy fueled her business growth. Embracing the Brand Shift: Discover the pivotal role of rebranding in business evolution and how a name change from a personal brand to a company name can significantly impact the market's perception and business dynamics. The Power of Niching Down: Learn about the strategic decision to focus exclusively on clients seeking natural alternatives to Hormone Replacement Therapy (HRT) and how this focus led to the best launch ever, despite a smaller audience. Rinse and Repeat for Success: Understand the importance of consistency in product offerings and how repeating and refining a single program, rather than constantly innovating, can lead to significant business growth. Leveraging Community and Mentorship: Hear how being part of a mastermind group and having access to mentors and a supportive community can provide invaluable insights, accountability, and the courage to take bold steps. The CEO Mindset: Gain insights into the mindset shift required to step into the CEO role, focusing on strategy, delegation, and financial oversight to ensure business sustainability and growth. Angela's story is a testament to the power of embracing change, the importance of strategic focus, and the transformative impact of stepping up as a CEO. We hope this episode motivates you to examine your business approach and consider how adopting a CEO mindset could catapult your growth to new heights. Every day inside the HerBusines Network, we are working with women like Angela to support the growth of their businesses. Join us and get the ongoing support, systems, accountability and training to grow your business. Mentioned in this episode: |
Thu, 8 February 2024
Welcome to this episode of the HerBusiness podcast. In this episode, we dive into the transformative concept of FREE Days, inspired by the insights of Benjamin Hardy and Dan Sullivan in their book 10x Is Easier Than 2x. Join us as we explore how taking regular breaks from work can rejuvenate your creativity and focus and be a crucial factor in scaling your business successfully. Episode Highlights: -> Discover how to unlock your creative potential by strategically scheduling FREE Days. -> Learn the secret to preventing burnout while growing your business. -> Find out how taking time off can enhance your focus and productivity when you're at work. -> Understand the importance of FREE Days in achieving a healthy work-life balance. -> Get insights on how stepping away from your business can improve your problem-solving abilities. -> Explore the benefits of FREE Days for your emotional and physical well-being and why this matters for your business. -> Tips on how to effectively plan and utilise FREE Days for maximum benefit. -> Strategies to integrate FREE Days into your busy schedule without feeling guilty. We hope this episode inspires you to integrate FREE Days into your schedule as a strategic tool for business growth and personal rejuvenation. Remember, taking a break is not a sign of weakness; it's a step towards sustainable success and well-being. Subscribe and follow us for the latest episodes! Mentioned in This Episode: |
Thu, 25 January 2024
Mentors have played a vital role in the achievements of many thriving businesswomen and can also greatly support the growth and success of your own business. In this episode of the HerBusiness podcast, we dive into the topic of mentoring and how to find the right mentor for your business situation. Listen to Discover:
Here is a Summary of the 8 tips Provided in this Episode:
Mentoring can be a transformative experience for business owners at any stage. Whether you're starting out or looking to scale, the right mentor can provide the insights and guidance needed to navigate challenges and seize opportunities. They can also give you that boost in confidence to take risks that will support your development. Want to try out our successful peer-to-peer mentoring accountability groups? Join us inside the HerBusiness Network and get FREE access to the HerBusiness Growth Groups. Here, you can foster deeper connections, receive encouragement, and benefit from peer mentorship that helps you stay accountable towards your business goals. A $2,640 value - yours FREE when you join the HerBusiness Network. Stay In Touch Thank you for tuning in to the HerBusiness podcast. If you found value in today's episode, please share the show with a friend or colleague. And, subscribe, rate, and review our podcast to help us reach more women entrepreneurs like you. Mentioned in this Episode: |
Thu, 11 January 2024
In this episode of the HerBusiness podcast, we sit down with Dan Martell, entrepreneur, coach, and author of Buy Back Your Time, to discuss the transformative strategies that can help business owners, especially women, scale their businesses and improve their quality of life. Dan shares his insights on delegation, personal development, and the power of creating space for growth, but the biggest takeaway is how to free yourself from being tied to your business and strapped for time. Listen to Discover: -> The common thread of challenges that led Dan to write his game-changing book. -> The "letting go" paradox: How releasing control actually gives you more power in your business. -> What happens emotionally when you buy back your time, and why is it a game-changer for tackling more enormous challenges? -> The mindset shift that's required to trust others with tasks you're used to handling yourself. -> How personal growth directly impacts your business's bottom line. -> Dan's personal success strategies: What old-school habit does he swear by for maintaining focus on his goals? -> The concept of co-creation: How holding a high-level vision transforms your business approach. -> Protecting the CEO: The key strategies to prevent burnout and ensure your business thrives independently. -> Why women entrepreneurs should aim for higher profitability and personal net worth. -> What it takes to become the best version of yourself. About Dan Martell: Dan Martell is a Wall Street Journal best-selling author, entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys. Want to connect with Dan Martell and learn more about his strategies for success? Inspired to take control of your time and scale your business? Grab a copy of Dan's book, Buy Back Your Time, and start your journey to freedom and growth. Thank you for tuning in to the HerBusiness podcast. If you found value in today's episode, please share it with a friend or colleague who could benefit from Dan's insights. Don't forget to subscribe, rate, and review our podcast to help us reach more women entrepreneurs like you. Catch more episodes of the HerBusiness podcast at www.HerBusinessPodcast.com Mentioned in this Episode: |
Thu, 28 December 2023
How do you stand out amongst the crowd and become the one that clients choose? That’s what this episode of the HerBusiness podcast explores. In an interview with Belinda Weaver of Copywrite Matters, we look at how to: Embrace Your Uniqueness: Belinda emphasises the importance of aligning your offerings with your target audience's needs and preferences. By embracing your uniqueness, you can stand out in a crowded market and become the go-to choice for your ideal customers. Highlight Your Expertise: Showcase your unique skills and zone of genius to attract clients who value your specialized knowledge. Belinda shares strategies on how to effectively communicate your expertise and delegate tasks outside your area of expertise, allowing you to focus on what you do best. Cultivate Authenticity and Alignment: Building trust and loyalty is crucial for long-term success. Belinda encourages business owners to stay true to their values and create genuine connections with their target audience. By cultivating authenticity and alignment, you can foster strong relationships that lay the foundation for business growth. Provide Proof of Success: Belinda explains the importance of sharing testimonials, case studies, and success stories from satisfied clients. By providing proof of your success, you can gain credibility and trust, making you the preferred solution provider in your industry. Master Effective Communication: Crafting compelling and persuasive messages is key to attracting and retaining customers. Belinda shares her expertise on how to communicate the value of your products or services in a clear and concise way, making them irresistible to potential buyers. Mentioned in this Episode: |
Thu, 14 December 2023
Welcome to another insightful episode of HerBusiness, where we're joined by Fiona Keary, of Style Liberation, the Style Transformation course and the popular 35+, Where to Shop Facebook group. In this episode, Fiona shares her invaluable insights on transforming your business from dabbling to scaling, revealing the secrets to creating a flexible and scalable business model, and the power of consistent and valuable content. Key Takeaways You Can Expect: -> Discover the importance of creating a FLEXIBLE AND SCALABLE BUSINESS MODEL that allows for growth without sacrificing personal freedom. -> Learn about the power of CONSISTENT AND VALUABLE CONTENT in building trust and engagement with your audience. -> Understand the significance of EMBRACING YOUR PERSONAL STYLE AND AUTHENTICITY to make a lasting impact in your industry. -> Gain practical tips for OVERCOMING RESISTANCE and CONFIDENTLY SHOWING UP in your marketing efforts. -> Explore the importance of SELF-AWARENESS AND INDIVIDUALITY in developing a strong personal brand that resonates with your audience. -> Hear Fiona's personal journey of TRANSFORMING HER BUSINESS and the lessons she learned along the way. Fiona’s insights into business growth, personal branding, and the power of authenticity are truly invaluable. Catch more episodes of the HerBusiness podcast at www.HerBusinessPodcast.com Mentioned in this Episode: |
Thu, 30 November 2023
Susan Bradley is a seasoned entrepreneur who specialises in helping eCommerce store owners get more traffic to their site and sales from their stores with her Inner Circle membership. In this episode of the HerBusiness podcast, Suzi and Susan dive into the strategic approach to business growth, the power of email marketing, and the importance of tracking key metrics. Whether you're an e-commerce store owner or running a different type of business, this episode is packed with valuable insights to help you scale your business. Key Takeaways You Can Expect: -> Learn about the strategic approach to business growth and the importance of marketing and attracting traffic. -> Discover the power of email marketing in driving sales and how to set realistic goals for your campaigns. -> Understand the significance of tracking and measuring key metrics for business growth. -> Gain insights on increasing website conversion rates and getting visitors to return for higher sales potential. -> Learn about the importance of doing what you love every day and how it contributes to business success. -> Understand the value of personal connections and market research in understanding your clients and their struggles. We love this quote from Susan: "Metrics are the key to understanding the health and progress of your business. They provide valuable insights into your audience reach, website traffic, and conversion rates, allowing you to make informed decisions and focus on what truly matters for growth." Mentioned in This Episode: |
Thu, 9 November 2023
Community is everything. As humans we thrive in the right communities. Perhaps you’ve experience this. A church. When we can ‘find our tribe’ we thrive. In this episode, we're joined by Shanna Bresnahan, an expert in community building and business growth. Shanna shares her insights on the key elements of community building, including cause, culture, and communication. She provides practical strategies for building authentic connections, establishing a supportive culture, and effectively communicating with your community . Listen to Discover: -> Why community building is not just about scheduling posts and finding the right images. It's about getting people to speak to us and connecting them with each other . -> How defining a common cause is crucial in bringing people together and driving engagement in a community . -> Establishing a strong community culture with defined beliefs and values is essential for a thriving community. But, how do you do that? -> Effective communication techniques are key to fostering connection and facilitating meaningful interactions within a community. -> How a thriving community can have a significant impact on business growth, trust-building, and customer loyalty . What being proactive in community management, rather than constantly reacting, can lead to — hint: a more successful and engaged community . Why the value of a community lies in the connections and collaborations between its members. Enjoy this episode of the HerBusiness podcast. "Building a thriving community is not just about scheduling posts and finding the right images. It's about getting people to speak to us and connecting them with each other. That's the gold in our community" Start cultivating your community today and see the positive impact it can have on your business. And, join our HerBusiness Network community for ongoing support and like-minded connections which mean you never feel like you’re growing your business on your one. Mentioned in This Episode: -> Join the HerBusiness Network -> Sample Room |
Thu, 26 October 2023
Money is one of the most misunderstood topics when it comes to running a business. In fact, way too many business owners run away from the topic of money and finances, of profit and wealth. That’s why we’re excited about this episode of the HerBusiness podcast. In this episode of HerBusiness, we sit down with Laura Elkaslassy, a seasoned entrepreneur and business strategist, who shares her insights on achieving profitability and sustainable growth in business. Laura delves into the power of the Profit First methodology, the importance of having a clear money strategy, and the mindset shifts necessary to transition into the role of a CEO. She also shares her personal practices for maintaining focus and balance. This episode is packed with practical strategies and inspiration for women entrepreneurs looking to take their businesses to new heights. Key Takeaways from this Episode: -> Discover the power of the Profit First methodology and how it can transform your business's financial health. -> Learn the importance of having a clear money strategy and understanding your numbers. -> Understand the mindset shifts necessary to transition into the role of a CEO and effectively manage multiple businesses. -> Gain insights on maintaining focus and balance through daily practices such as meditation, reading, and exercise. -> Explore the significance of being part of the right networks, participating in masterminds, and mentoring others for personal and professional growth. -> Learn from Laura's personal journey of self-reflection and continuous learning to better serve her team and make a greater impact. -> Laura’s insights on profitability, mindset, and personal growth are invaluable for any woman entrepreneur looking to grow her business. Remember, as Laura says, "Being profitable allows you to do the things that you otherwise would kill your business over really if you didn't have that profit in there. And we forget that profitability is actually what allows you to be really purposeful with your money." So, let's take these lessons and apply them to our businesses. Keep growing, keep learning, and most importantly, keep doing what you love every day. Mentioned in this episode: -> Join the HerBusiness Network |
Thu, 12 October 2023
Growing a business, or achieving any goal, starts with how you think, how big a vision you can hold and how long you can hold that vision while taking the necessary steps to realise it. In this episode, we're thrilled to bring you an exclusive interview with Julia Watts of Sample Room, a successful entrepreneur who has grown her business to a seven-figure level. Julia shares her journey, her challenges, and her strategies for success, focusing on three crucial themes - thinking BIG, project management and understanding your customer. "Setting clear goals, systemising operations, and thinking big are the pillars of business growth. But remember, you are the golden goose of your business. Look after yourself, because if you stop, the whole business stops." - Julia Watts Listen to Discover: -> The importance of project management and planning in business growth. -> How understanding your target customer and finding a niche can lead to more successful and cohesive branding. -> The value of setting clear goals and systemising operations for business success. -> The significance of self-care and personal time in maintaining your role in the business. -> The impact of treating yourself as the 'golden goose' in your business. -> How to approach and overcome challenges that pop up as your business grows. Mentioned in This Episode: -> Sample Room |
Thu, 28 September 2023
In this episode of the HerBusiness podcast we look Jane Cay’s inspiring entrepreneurial journey. Jane is the founder and CEO of birdsnest, an online fashion store that was vote No.1 in this year’s Online Retailer of the Year awards. Jane is a successful entrepreneur who has built a multi-million dollar business from a small country town, now employing more than 150 staff. In this interview, Jane shares her experiences, from the challenges of letting go and building trust in her team, to the evolution of her role as her business grew. Listen to Hear Jane Share: -> Insights on the importance of adaptability and how Jane’s business was able to pivot quickly during challenging times. -> The role of mindset in business success and how it evolves as the business grows. -> The shift from being a traditional retailer to manufacturing their own labels, which allowed them to have a more inclusive size range, exclusive styles, more control over their inventory and more profitability. -> Jane’s experiences on building trust in her team and the challenges of letting go. -> The potential of the online market and how it has opened up enormous opportunities for her business — and can for you too. Enjoy these valuable insights from Jane Cay's experiences and better understand about the importance of adaptability, building trust in your team, recognising the potential of the online market and investing your yourself - your skills AND your mindset. Mentioned in This Episode: |
Thu, 14 September 2023
At HerBusiness, we love to help women business owners to build the business of their dreams. In this episode of the HerBusiness podcast, we're thrilled to have Kristy-Lee Billett, a real advocate for small businesses and the founder of People Powered HR. Kristy-Lee shares her expertise on how to overcome the challenges of being the boss, dealing with fear, stress, and anxiety, and growing confidence in your role. She also provides insights into her unique program, People Powered HR, which offers ongoing support for small businesses in areas such as team structures, roles, responsibilities, and motivation. In this Episode You'll Discover: -> How to PLAN the IDEAL STRUCTURE for your business, NOT just defaulting to what you've seen competitors do or what you've created so far. -> The concept of a 'CLEAN SLATE' and how it can help IDENTIFY GAPS in your business. -> How to CREATE your role as the business owner or CEO, DECIDING what your role LOOKS LIKE. -> Insights into how to FORGET about your existing team and roles, and IMAGINE an ENTIRELY NEW structure. -> The IMPORTANCE of understanding HR LEGISLATION and EMPLOYMENT CONTRACTS. -> And MUCH MORE… "I love seeing small businesses grow. I'm a real advocate for small businesses and working with business owners to make that a reality for them is my favorite thing to do."We hope you enjoy these valuable insights into building a dream team for sustainable business growth. Mentioned in This Episode: -> Power Week |
Thu, 31 August 2023
Welcome to this episode of our podcast where we delve into the inspiring journey of Chantel Gilbert, a successful entrepreneur who, along with her husband Josh, started their business right after their honeymoon, from Chantel's childhood bedroom. Today, they're on a mission to reach $10 million in revenue. In this episode, Chantel shares her insights on steering her own ship, seizing opportunities, and the joy of constantly improving. “I was waiting for someone to give me permission to do more and I shouldn't have been." Listen to This Episode to Discover: -> How Chantel Gilbert navigates her business journey with a strategic and visionary mindset -> The importance of taking opportunities when they come and making your own rules. -> The joy of problem-solving and constantly moving forward to make things better. -> Insights into Chantel's “zone of genius”. -> The decision to join a Mastermind group during a significant life change and the value of asking for help to get where you wan to go, faster. -> How small changes or insights can have a snowball effect on your business. From embracing a strategic and visionary mindset to seizing opportunities and asking for help when needed, Chantel's insights offer valuable lessons for any entrepreneur. Whether you're just starting out or looking to scale your business, this episode provides practical tips and inspiration to help you on your journey. Tune in to discover how you can steer your own ship and create a business that brings you joy. Mentioned in This Episode: |
Thu, 17 August 2023
All the business strategies in the world don’t matter if you are not committed to your personal growth. In this epiosde, we're diving deep into the importance of having a clear vision, purpose, and mindset. Caitlin Mitchell, CEO or Excellence in Leadership, shares her stories and eye-opening anecdotes, revealing the incredible impact of personal growth and self-awareness on growing a thriving business. You’ll love this as much as our HerBusiness Members do. Listen to This Episode to Discover: -> Discover the importance of having a CLEAR VISION and PURPOSE in business to drive decision-making and stay aligned with your ultimate goals. -> Gain insights into the significance of membership, partnerships, and CURIOSITY in reaching the next level of business growth and EMBRACING FAILURE as a stepping stone to success. -> See the transformative power of personal growth and self-awareness in becoming the person who can achieve the SUCCESS you want. -> Understand the role of mindset and belief in achieving success and how a growth-oriented mindset can propel you forward. -> Get effective strategies for MANAGING YOUR INNER DIALOGUE and consciously choosing positive thoughts to shape your reality. Mentioned in this episode: |
Thu, 3 August 2023
Today on the show we have a special guest. And we cover a topic that is near and dear to our hearts at HerBusiness — busines relationships. Joe Polish is the author What's In It for Them? 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want. In this podcast episode, Joe shares insights and strategies that have helped countless entrepreneurs achieve remarkable success and invaluable lessons on building authentic relationships that drive business success. He also shares how leaders can enrol others in their mission. Listen to This Episode to Discover: -> How to create VALUE in advance and win customers' trust and loyalty. -> The key to balancing work and personal WELL-BEING for long-term success. -> The role of ENTHUSIASM in ethical marketing and how it can propel your business forward. -> Mastering the art of COMMUNICATION to strengthen relationships and set the stage for future success. -> Why WORK ADDICTION, or workaholism, is a common struggle among HIGHLY DRIVEN entrepreneurs and what to do about it Mentioned in this episode: |
Thu, 27 July 2023
We're helping you move "From Fuzzy to Focused" by discussing how a clear vision is essential in business. In this episode, we delve into the importance of having a clear vision for your business and your life. We tackle the often complex issue of aligning your personal desires with your business goals and provide practical tips and tools to help you uncover, clarify, and articulate your vision. Listen to Hear: -> How your business vision guides your marketing activities and the clients you work with. -> Why your vision is the driving force behind your daily actions and why not having a clear vision could leave you unsatisfied or even lost in your business. -> Why a world-changing vision might be the wrong choice for you, and how to arrive at a place where your vision is ideal for you. -> Simple exercises and prompts for removing the fuzziness and finding the focus. -> Exploring what truly brings you joy in your work to leverage your unique skills, talents, and expertise and to make a positive impact. -> The Power of Visualization and Defining Your "Why" -> Where to find inspiration for a clearer vision that compels you to take action towards your dream business. "When you’re working on something you care about, you don’t have to be pushed. The vision pulls you." - Steve Jobs Mentioned in This Episode: |
Thu, 20 July 2023
In this podcast episode, we talk with our special guest, Melissa Horvat of Graphika. She has spent her career helping professional service-based businesses connect with their ideal clients through branding, graphic design, and digital services. She shares the importance of branding for small businesses, particularly for women entrepreneurs, and shares her unique model known as the "Brand Gap Map". Listen to Hear: -> The crucial role branding plays in the success of a business and why your brand is the essence of your business -> Understanding What a Brand is and why it’s not simply a logo or the colours a business uses. -> The Brand Gap Map: Melissa introduces her Brand Gap Map model, a roadmap designed to help entrepreneurs identify where they currently stand in their business and branding journey and chart the course to where they want to be. -> The insights you can gain from seeing your business from an external perspective. -> How small changes in branding can have significant impacts on your business. -> Lastly, Melissa talks about how sharing the story of your business can enhance your brand. She emphasises the importance of incorporating your unique personality and values into your brand so that you can create a connection with your clients. Mentioned in This Episode: |
Thu, 13 July 2023
Do you often shy away from confrontation, finding it difficult to address critical issues? Perhaps you find yourself tip-toeing around the proverbial 'elephant in the room,' unsure of how to broach the topic. And when you do muster the courage, do you get nervous about how to initiate the tough conversation? Dealing with pushback and negative responses can be stress-inducing, causing you to stew on important matters in fear of rocking the boat. And even if you do confront the issue head-on, it may sometimes feel like the conversation veers off course and goes pear-shaped. In this episode, we dive into the inevitable and essential aspect of being a business owner: challenging conversations. Imagine possessing the skills to overcome your fears, embracing confidence and certainty when addressing issues head-on. What if you could manage your emotions in a way that keeps you calm and composed throughout difficult conversations? And, most importantly, what if these challenging discussions could actually strengthen connections? Our guest today is Louise Davis of Louise Davis Consulting, is an expert in helping leaders navigate tough talks. She has worked with countless leaders to successfully create healthy relationships with and within their teams, all while achieving outstanding results. Don't miss out on the chance to gain invaluable insights and guidance from our guest, Louise Dvais! Book a call today to take the first step towards mastering difficult conversations and forging stronger connections in your business. Mentioned in This Episode: |
Thu, 6 July 2023
In this insightful interview we welcome Cat Matson, the CEO and lead facilitator of Impactful Presenters, to discuss the importance of effective speaking and presentation skills for women business owners. Cat shares her expertise in helping individuals speak with confidence and authority, addressing common challenges such as rambling and imposter syndrome. We explore why effective communication is crucial for business growth, both in attracting clients and building credibility. Cat also provides practical tips for honing core messages and staying calm while delivering speeches or presentations. Listen to Hear: -> Understanding the significance of effective communication for women business owners. -> The external and internal impact of ‘speaking with impact’ on attracting clients and building confidence. -> Overcoming imposter syndrome by utilising a personal "earn the right" approach. (You’ll love this simple but powerful framework.) -> Why creating a collection of "brag bag" stories establishes credibility and build rapport with audiences. -> The power of focusing on small, incremental steps (lily pads) in delivering a clear message. -> Embracing nervousness as a physiological response and reframing it as a natural part of the speaking process. -> How to get started with speaking with impact. Mentioned in This Episode: -> Impactful Presenters course with Cat Matson |
Thu, 22 June 2023
Stepping outside our comfort zones and embracing new environments can be both intimidating and transformative. As women business owners, it is crucial to seize these opportunities for personal and professional growth. In this episode of the HerBusiness podcast, we explore the power of venturing into the unknown, nurturing confidence in unfamiliar settings, building connections and support networks, embracing vulnerability and authenticity, and inspiring others. Listen to Hear: -> The POWER of stepping outside our COMFORT ZONES and embracing the UNKNOWN for personal and professional GROWTH. -> Nurturing CONFIDENCE in unfamiliar settings as WOMEN BUSINESS OWNERS and recognising it as a SKILL that can be developed. -> The importance of building CONNECTIONS and SUPPORT NETWORKS in new COMMUNITIES to enhance PERSPECTIVES and spark COLLABORATION. -> Embracing VULNERABILITY and AUTHENTICITY to foster deeper CONNECTIONS and inspire others. -> Becoming an INSPIRATION to fellow women business owners by taking RISKS, sharing our JOURNEYS, and showcasing GROWTH and SUCCESS. -> Overcoming CHALLENGES and SETBACKS while navigating new ENVIRONMENTS. -> The TRANSFORMATIVE impact of venturing into new ENVIRONMENTS on our LIVES, BUSINESSES, and ability to EMPOWER others. Mentioned in This Episode: |
Thu, 15 June 2023
There’s a common challenge that many business owners face: hitting an income plateau. It's that frustrating point where no matter what you do, your business income seems stuck in a rut. However, there's always a way to break through and escape the plateau. By identifying the root causes, implementing strategic actions, and considering alternative approaches, you can start to see a rise in your revenue and income. This episode of the HerBusiness podcast dives into actionable steps and ideas to help you overcome income plateaus and reach new levels of income in your businesses. Listen to hear:
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Thu, 8 June 2023
If you are running an established business but find yourself overwhelmed and short on time, this episode is for you. We're talking about being too "hands-on" and dive deep into the concept of building a hands-off business and give you some practical strategies to implement. -> Discover the benefits of adopting a hands-off approach and how it can transform your business and life. -> Learn how to identify tasks that can be delegated or automated, freeing up your time and energy for more impactful activities. ->Explore the importance of building a support system and find out how to surround yourself with the right people to help your business thrive. -> Get practical steps to implement in your business and start your journey towards building a hands-off business. -> Understand why the CEO ‘hat’ is one to wear, even if right now you have a tiny (or no) team. -> How technology could be a ‘hands-off’ friend that gives you back your time. -> And more. A ‘Hands-Off Business” is the result of making a to shift your mindset, delegating strategically, building your support system, and taking action towards achieving hands-off success. Remember to subscribe to the podcast and stay tuned for more empowering episodes. Keep building your dream business and enjoy the freedom that comes with it! Mentioned in This Episode: |
Thu, 25 May 2023
We've all experienced it: the pressure of responsibilities, looming deadlines, and tough decisions. It can feel like a precarious tower of Jenga blocks, one wrong move, and everything collapses. In this episode of the HerBusiness podcast we're delving deep into a topic that affects us all: those overwhelming moments when it feels like we're 'losing it.' We'll explore why “sanity breakdowns” occur and how they might actually be stepping stones towards success. Listen to hear: -> Understanding the triggers of sanity breakdowns -> The importance of reconnecting with our vision during overwhelming times -> Strategies to manage stress and balance work-life commitments -> Recognising and seeking support when needed -> Embracing “sanity breakdowns” as opportunities for growth and realignment "The key to realising a dream is to focus not on success but significance, and then even the small steps and little victories along your path will take on greater meaning." — Oprah Winfrey Mentioned in This Episode: |
Fri, 19 May 2023
Hello everyone, I'm Suzi, your host, and welcome to another inspiring episode of the HerBusiness podcast. In today's episode, I'm speaking to you from one of my favourite spots on the planet, sharing with you why surrounding ourselves with positivity is essential, and how it can be a driving force behind our success. My Journey: From New York to Inspirational Spaces The Power of Inspirational Spaces Translating Physical Inspiration into a Virtual Experience Crafting Your Personal Inspirational Space Special Offer: HerBusiness LIVE Get all the details at www.herbusinesslive.com I want to emphasise the importance of creating and immersing ourselves in inspiring spaces and the transformative power they hold. I urge you all to take inspired action, fostering a more authentic connection with your work, and making impactful progress. Mentioned in This Episode: |
Thu, 11 May 2023
What do you do to stay positive and enthusiastic in tough times? How do you keep your enthusiasm alive when you’re not hitting your business goals as quickly as you’d like to? For example, what happens to your mood when you’ve lost your biggest client or even when trying all the new marketing strategies, and nothing seems to be sticking? Running a business can be challenging. This episode focuses on staying positive in tough times and keeping your business enthusiasm alive. We share practical strategies to help you stay inspired and motivated, regardless of obstacles. Mindset and Attitude: Cultivating Positivity Self-Care and Stress Management: Nurturing Yourself Adaptability and Resilience: Embracing Change Connection and Support: Building a Strong Network Here’s to staying enthusiastic and positive, regardless of what challenges might come your way. Mentioned in This Episode: |
Fri, 5 May 2023
Whether you’re having a hard year, a “stuck-in-the-rut” year or a BUMPER year, there’s ONE thing EVERY woman in business needs to SUCCEED… And it’s NOT about your branding, your website, working more hours or finding some shiny new marketing strategy. In fact, it’s NOT about ANY one specific tactic or strategy! After more than 28 years growing MULTIPLE 6, 7 & 8 figure businesses (and helping more than 35,000 other women in business grow THEIR businesses), here’s what I know to be true… You Need to BE INSPIRED. In this episode, we explore the power of inspiration in my business and how it can lead to clarity, confidence, and action. Drawing on my experience of growing multiple 6, 7, and 8-figure businesses and helping over 35,000 women grow their businesses, I share insights, stories, and strategies to help me tap into my inspiration and become more successful. And I’m not talking about “light and fluffy” inspiration that evaporates faster than you can say “Hallmark Card”. I’m talking GRITTY, real, keep-you-going-through-the-tough-times inspiration. The inspiration that helps you become more profitable by getting paid what you’re worth (and stops you from over-delivering and over-compensating!). The inspiration that removes the self-doubt and helps you play a bigger game without the stress and second-guessing. The inspiration that makes you irresistible to your perfect customers and opens new doors of possibility as you grow your audience and impact. That kind of spirited strength that doesn’t need to shove you out of your comfort zone because it’s magnetically drawing you TOWARDS where you need to go. The “animated force” that cuts through the confusion and helps you instantly get out of your head and into clarity and action. And when you can tap into that inspiration, you become unstoppable, no matter what the challenge. Real-Life Examples of Inspired Action I also share three stories of women who have been inspired to take action and achieve success in their businesses. These stories include: Bernadette Janson of She Renovates, who generated $50,000 in just 5 days by implementing a new strategy she learned at a HerBusiness event. Joanna Anderson, a roofing business owner, who was inspired by a HerBusiness guest speaker to create a recurring revenue stream for her business. Nadia Omair, an award-winning working mum, who was inspired by the women in the HerBusiness community to grow her business and become an inspiring figure for others. Mentioned in This Episode: |
Thu, 27 April 2023
Everyone has dreams and goals they want to achieve, but what stops us from turning those dreams into reality? Often, it's procrastination and fears that hold us back from taking the necessary actions to actualise our visions. In this episode of the HerBusiness podcast, we'll explore the common obstacles that prevent us from taking action and share strategies to overcome them, empowering you to transform your dreams into reality. 1. Confusing Doing with Actualising One of the most common pitfalls is confusing busyness with taking action. While filling our days with tasks might feel productive, it's crucial to distinguish between tasks that simply keep us busy and those that are essential for our success. When we focus on tasks that genuinely move us closer to our goals, we'll make progress and start to actualise our visions. 2. Not Starting from a Position of Clarity or Centeredness A clear vision and a centred mindset is crucial for effective action. When we lack clarity, it's challenging to determine which steps to take towards achieving our goals. Creation comes from inspiration, not just to-do lists or plans. Take the time to find clarity and focus on your goals; the action steps will become apparent. 3. Fear Fear can be a significant barrier to taking action. Both fear of failure and fear of success can stop us from actualising our visions. The more significant our dreams, the greater our fear, leading to procrastination as a way to avoid potential failure. To overcome fear, we need to confront it and recognise that taking risks is a natural part of achieving our goals. Strategies for Overcoming Procrastination and Fear We also explore practical strategies for overcoming FEAR and PROCRASTINATION. By adopting these strategies, you'll be better equipped to take powerful action towards actualising your vision and achieving your goals. Remember, clarity leads to power, and with the right mindset and support, you can transform your dreams into reality. Mentioned in This Episode: |
Thu, 20 April 2023
Have you ever felt like you're constantly in "go-go-go" mode, juggling daily tasks and responsibilities? I know I have. It's easy for business owners like you and me to overlook the power of taking a break from our daily environment. However, during these breaks, we often come up with our best ideas and make significant leaps in our businesses. In this podcast episode, I will share my experience attending a retreat and its life-changing impact on me and my business. Taking that leap of faith all those years ago was a way to ‘break the mould’ of a future being carved out FOR me and allowed me to take the reigns and create the business I wanted. One that truly reflects my own desires and my purpose. Because we work too hard to live an ‘average’ existence and feel exhausted and trapped in our business. If you find yourself thinking: “I want to like my business again.” “I want growth in business, but not at the cost of everything else in my life.” Or, “I want to have direction.” … you’ll love hearing how other women around doing it. … you’ll really enjoy this episode. Listen to Hear: -> The unexpected benefits of travel and new environments -> How travelling to new places and immersing ourselves in different environments can provide a fresh perspective and inspire us. -> Why surrounding ourselves with like-minded people gives us access to new points of view that we might not have considered. -> How exposing ourselves to novel experiences can elevate our businesses and personal growth. Plus, A Personal Story You’ll also hear how a trip to Hawaii in 1993 changed EVERYTHING and put me on the RIGHT trajectory to create the life I have and love today. By stepping out of my comfort zone and investing in myself 30 years ago, I could question my life's direction and create a new vision for my future. That pivotal experience taught me the value of pausing, reflecting, and reimagining what is possible. This is the same place that I’m so proud to take women to every year for the REACH Retreat. The Power of Reflection Taking time to pause and reflect is essential for reconnecting with our authentic selves and noticing things that might have been overlooked in our busy lives. We can make powerful changes and step into our full potential by giving ourselves the space to examine our thoughts, feelings, and desires. Thomas Friedman, in his book, Thank You for Being Late, writes: "When you press the pause button on a machine, it stops. But when you press the pause button on human beings, they start. You start to reflect, you start to rethink your assumptions, you start to reimagine what is possible and, most importantly, you start to reconnect with your most deeply held beliefs." Join Us for The REACH Retreat in Hawaii Experience The REACH Retreat is a transformative experience designed for women entrepreneurs ready to find an exciting new business direction. Over the course of five days, you get to switch off completely and immerse yourself in an environment that fostered reflection and personal growth. By stepping back from my daily responsibilities, you gain clarity, focus, and inspiration to create a new vision for your life and business. This is Your Chance to Invest in Yourself Investing in experiences like the REACH Retreat is a powerful catalyst for change in your life and business. By giving yourself time and reflection, you unlocked new ideas, overcame obstacles, and set yourself on the path to success. Join The Program People Have Called “Life-Changing,” “Transformational,” and “The Best Gift I Ever Gave Myself” If you're ready to change, grow, and reach your next level of potential, join us at the REACH Retreat in Hawaii. Visit www.thereachretreat.com to apply and learn more about this transformative experience. Mentioned in This Episode: -> The REACH Retreat in Hawaii |
Thu, 13 April 2023
An Invitation to Join Me in Hawaii for a Life-Changing, Business-Growth Experience Hi, I'm Suzi Dafnis, CEO of HerBusiness, and I recently found myself feeling burned out and in need of an escape. As I began exploring various spa retreats in Australia, I couldn't help but think about a different kind of retreat – one that rejuvenates the body, soul, mind, and business. That's why I invite you to join me at REACH Retreat 2023 in Hawaii! The REACH Retreat is unlike any business program you’ve experienced before. It's designed to answer the longing in your heart for a different type of life and business – one filled with clarity, purpose, and a sense of possibility. I first felt this sense of possibility when I attended a business school in Hawaii back in 1993. That life-changing experience led me to create several successful businesses, and now I want to help you do the same. Who is the REACH Retreat for? REACH Retreat is for women ready to commit to mastery in their businesses and lives. If you're sensing the potential within you but feel stuck or unsure of how to move forward, this retreat is for you. We'll provide you with the tools, guidance, and support to break through obstacles, shift your mindset, and achieve the financial rewards and personal fulfilment you deserve. What can you expect from REACH Retreat? -> By attending the REACH Retreat, you can expect: -> A new surge of energy for your business -> A sense of being supported by like-minded women -> Increased income by tapping into your business's full potential -> A clear plan for your business's future -> The courage to play a bigger game -> An opportunity to have fun and enjoy yourself Join us at REACH Retreat 2023! If you're a businesswoman who has been in business for a few years and knows there's more potential within you, then REACH Retreat is the next right step for you. Together, we'll enjoy a 5-day, all-inclusive experience at a stunning luxury resort in Hawaii, focusing on breaking through to new levels of success. Apply before midnight on Friday, 21 April, and save $1,000 ($2,000 if you become a HerBusiness Network Member). The time is now – apply today and take the first step towards achieving your business goals. For more information, visit TheReachRetreat.com. I can't wait to hang out with you in Hawaii! In this episode, I share why this special place in Hawaii changed the trajectory of my life 30 years ago and why, if this sounds like you, then this REACH might be a right next step for you: -> You’ve been in business for a few years, and you’ve had some success. -> You’re a self-starter, and you’ve worked hard, but you know you’re scratching the surface of what’s possible. -> When you can get the time (which is rare these days), you realise there are still so many more things you want to achieve. -> You feel a rush of excitement as you think about the potential that exists in your business. You can see it so clearly... but it often feels just beyond your reach. Mentioned in This Episode: |
Thu, 6 April 2023
Do you ever feel like your mindset keeps you stuck and prevents you from getting the results you want in your business? In this episode of the HerBusiness podcast, we share How To Go From a “Stuck” Mindset to a “Breakthrough” Mindset (In a Way That Feels RIGHT For You) — Even if you’re currently feeling overwhelmed or feeling like your business is a ‘discouraging’ rollercoaster. Today you'll discover how to get unstuck and have a breakthrough in your business without feeling overwhelmed (even if you’ve been exhausting yourself, throwing out effort after effort in the past). This podcast is for you if…
IMAGINE, instead, feeling CONFIDENT and EMPOWERED in your ability to achieve SUCCESS, rather than being bogged down by a lack of CONFIDENCE. Have you ever considered that your deeply held beliefs about success and mindset could limit your success? In this episode, we'll explore: -> The four ways an UNHEALTHY mindset can keep you bogged down and STOP your momentum. -> How to DEVELOP a mindset that has you PRIORITIZING reaching out for SUPPORT in the areas of business you need help with. -> How to attract 'BETTER' clients by SHIFTING your mindset around the types of clients you attract. -> The MOST COMMON mindset mistakes that women make and how to OVERCOME them (without putting in more effort or hustle). -> The mindset that makes it EASY to charge MORE for your products and services and to RAISE your prices. -> How to KNOW when you're in a 'stuck' mindset (it can really sneak up on you). -> And lots MORE! Mentioned in This Episode: -> Fiona Keary - Style Liberation -> Chantel Gilbert - Bluegum Electrical Solutions -> Kirsty-Lee Billett - People-Powered HR -> Felicity Brown - Hats by Felicity |
Thu, 30 March 2023
Do you feel stuck in your business and need help to make progress? Do you want to grow your business but need help figuring out where to start? In this episode, we look at the five areas that will fast-track your business breakthrough, helping you achieve your goals without working harder. I share the simple but profound steps I have used to find my focus, clarify what needs to be done (and what doesn't) and grow not one but five 7-figure businesses. We explore why having a clear business vision is crucial for success and how it can help you set priorities and avoid burnout. I provide tips for creating a clear and holographically detailed vision for your business without using a boring 'textbook' style of vision and without delusional 'manifesting' strategies that don't work independently. I also explain the “3x3 Secret” and how it can help you grow your business faster. Plus, you learn why I lurrrve the idea of "Do Less and Obsess" which has become We dive into why your messaging is the door to all the opportunities you need to create a thriving business. I explain why your marketing is most powerful when you do fewer things, which is better than trying to juggle a lot of marketing activity that doesn't turn into results but takes up a lot of your time. You'll also hear how thousands of women are growing profitable, sustainable businesses by accessing the resources inside the new HerBusiness Hub - and why we're obsessed with creating marketing resources for women (700 and counting!). By focusing on these five key areas (Vision, Plan, Message, Marketing, and Mindset), you can fast-track your business breakthrough and achieve your dream of success. These tips can help you uplevel your business if you need a shift in what you’re doing to make progress. Join the HerBusiness Network for Access to More ResourcesRequest an invitation to the HerBusiness Network for access to more resources and training to help you grow your business. We open the doors on 3 April for 3 days only. Let's make 2023 your best year yet! Mentioned in This Episode: |
Thu, 23 March 2023
Tina Tower started her first business at 20 and has sold multiple businesses before reinventing herself as a mentor for women looking to create online courses and programs. In this interview, we discuss how mindset is key to growth and approaching challenges with the right attitude. Hiring and building a team had been a challenge for Tina in the past. In this episode, she opens up about how she’s taken the leap and hired a team who are now allowing her to take back some of her time and helping her grow without being the bottleneck in her business. Tina stresses the importance of self-awareness and alignment with your business model and advises against being a well-kept secret. Marketing is key to success, and speaking to your ideal client when writing sales emails or social media posts is a must. Her program, Her Empire Builder, is all about helping women build businesses around their online courses. Polarising and targeting specific ideal clients is crucial to building a community of supportive and like-minded individuals. Playing a bigger game in business means striving for excellence and being world-class, and Tina stresses the value of being visible and connecting with ideal clients. Tina's confidence in selling and making offers comes from her conviction in the value of her work, and she's passionate about helping women find success while maintaining balance in their lives. We also discuss setting specific goals and understanding what success means to each of us. Enjoy this episode of the HerBusiness podcast. Suzi Mentioned in this episode: |
Thu, 16 March 2023
Hey there. I recorded this podcast episode at the SXSW festival in Texas, where I’ve been for the last five days. I’ve attended sessions headlined by actors like Robert Downey Jr, Tilda Swinton and Kerry Washington, business founders - including the CEO of Open AI, the company behind Chat GPT, inventors, and futurists, among others. One of my favourite sessions so far has been with Chef Jose Andres which focused on his experience running the not-for-profit organisation World Central Kitchen, his efforts to provide meals to disaster-stricken areas, and the impact that his work has had on affected communities. In this episode, I talk about how generosity, kindness, and tolerance for different ways of thinking run through all the sessions. And, why it hasn’t been ‘strictly’ business as far as the presentations that I’ve chosen to attend while here in Austin. I also encourage you to shift your mindset to shift your life and increase the possibilities of getting closer to your dreams. I also invite you to join me at the Business Breakthrough Crash Course which starts on 27 March. Mentioned in This Episode: -> SXSW |
Thu, 9 March 2023
Do you ever feel like a lack of self-confidence gets in the way of you growing your business? Or maybe you just don’t feel 100% fabulous in your own skin, so you avoid being visible in your marketing. Fiona Keary is a stylist who helps women 35+ create a wardrobe full of outfits they love without starting from scratch. She does this through virtual consultations, group sessions, an online Style Transformation program, and Superstylers membership. She is my guest on today’s episode. Fiona’s having her best year ever year after year, going from a one-woman band to now having a team of stylists around the country working with women to help them feel more confident as they show up on Facebook lives, Instagram reels, webinars, doing stage presentations, boardroom meetings ---- anywhere where it really counts to feel and look confident while maintaining your authenticity. In this episode, you’ll hear us explore how Fiona works on her clients' confidence and willingness to show up authentically as themselves, the underlying factors that bring women to her, and how you can feel good in their clothes again even if you feel like you’re stuck in a rut right now. You’ll also hear about her journey becoming more and more visible, despite having previously spent most of her time hiding behind a computer. “In business, you need to be visible, no matter how uncomfortable that might feel. It becomes easier and becomes more comfortable to do it as you go along. Being visible means you can build connections with your audience, customers, and community and build trust. And this is one of the things I really learned about showing up and what gave me more confidence to show up and be visible.” — Fiona Keary, Style Liberation Plus, Fiona shares practical tips you can use immediately to feel ready and confident when you next ‘show up’ in your marketing. Enjoy this episode of the HerBusiness podcast. Mentioned in This Episode: -> 35+ Where to Shop Facebook Group |
Thu, 2 March 2023
Quick question: How many hours per week should you work ON your business as a business owner? This is an excellent question because it can be easy to get caught up in the weeds, spending all your time on low-leverage activities and needing more time working on your business and high-leverage activities. I get it. So, how do you spend your time so that you don't feel like a hamster on a wheel, working hard but not seeing progress on your big goals? It starts with having the right mindset. Your mindset impacts the time you spend working ON your business. You shift how you show up in your business and where you focus. In this episode, we explore mindset, but first, let's look at the difference between working ON your business and IN your business. Let's start with Working IN the BusinessWhat might you be doing: Providing Customer Service: Answering customer inquiries, resolving complaints, and addressing any issues with products or services. Performing Administrative Tasks: Managing payroll, overseeing day-to-day operations, and managing schedules. Producing products or delivering services: This involves performing the core tasks that the business is built around, such as designing products, manufacturing goods, or providing services to customers. Marketing and Sales: -> Creating and executing marketing campaigns. -> Managing social media accounts. -> Engaging with customers to drive sales. Managing Employees or Suppliers: This involves hiring, training, and managing employees, as well as addressing any HR issues that arise. What does it mean to Work ON the Business?Here are some examples: Developing a strategic plan for the business: This might include setting long-term goals, identifying key performance indicators (KPIs), and creating an action plan for achieving those goals. For example, every year inside HerBusiness, Members set their annual goals and determine their critical projects. Then, every month they narrowly focus on the goals they need to achieve that month. This structure and habit of having a strategic plan help them have clarity and focus about what they put their attention to. Analysing market trends and customer needs: You might research industry trends, identify market gaps, and gather customer feedback to make strategic decisions about the direction of the business. Right now, we're analysing the results of a survey where we asked women about their mindset and how it helps or inhibits their success. It's fascinating and gives us many insights that will allow us to develop resources to help these women; this is a high-leverage activity that fits inside the idea of working ON your business. Developing and refining systems and processes: This might include creating procedures for onboarding new employees, streamlining workflow, and identifying areas where automation or outsourcing could be beneficial. Every hour you spend on this type of work reaps the rewards for a long time. You create the system once, and it gets used time and again! Reviewing financial performance: This involves analysing financial statements, creating budgets, and identifying opportunities for cost savings or revenue growth. As a business owner, making time each month to look at your financials is SO important. And, if you're not a numbers person, that is an excellent reason to have a bookkeeper do the numbers for you so that you can look over them. And ultimately, you want to be able to read your reports and determine how you move forward. Do you want more of a margin or to charge higher prices? Do you want to decrease expenses or invest in a new contractor? You need to spend the time to review your financial performance to make those decisions confidently. Networking and building relationships: This might include attending industry conferences, meeting with potential partners or investors, and connecting with other business owners to stay current on industry trends and opportunities. The HerBusiness Network is where women in Australia come to connect with other female entrepreneurs who are also growing and scaling a business. So, the time invested each month to attend a Roundtable event, a Masterclass, or to engage with others in our online group is worth so much because every day, here is what we see come out of these connections and relationships -> Women are getting new clients -> Reaching more people -> Doing collaborations -> Sharing resources -> Finding suppliers -> And so much more… When you're working on your business in this way, you are investing in the future of your business, not just taking care of today. These "On your business tasks" are what I call high-leverage tasks: And by that, I mean the types of tasks that you reap the rewards for a long time when you put an hour of work in today. While working IN the business is necessary to keep the day-to-day operations running smoothly, working ON the business is essential for long-term growth and success. By prioritising tasks that focus on strategic planning, system development, and market analysis, business owners can position themselves for sustained growth and profitability. So, how do we do that?It starts with your mindset. Let go and start to delegate: As women, we're often used to being in control and handling everything ourselves, but trying to do everything can be exhausting! Plus, there's always more to do than there is time. That's why getting the CEO mindset firmly in place is so important. Try delegating tasks to others on your team, and trust them to handle things as well as you would. They might even do a better job! Or, outsource a project … and get the help that takes you out of having to do the lower-level tasks. For example, say you have a launch coming up for a promotion. Your time is better spent making connections, building relationships, growing your audience, and connecting with your prospect than doing all the tech and the social images and scheduling every post. Keep the big picture in mind: It's easy to get bogged down in the day-to-day details of running a business, but try to take a step back and look at the big picture. What are your long-term goals? What is your highest priority 12-month goal? That is the prize that you want to keep your eyes on. The more you spend time each week working towards it, the more likely you're going to hit that goal. So what can you do today to help you get closer to that goal? Keep growing and learning: There's always room for growth and improvement. And sometimes, we can be our own worst enemies when it comes to mindset. So keep reading business books, attending conferences, and seeking mentorship opportunities to inspire and motivate yourself. Consistency is so crucial. You may need to get it right first, but keep your commitment to work more ON your business. By embracing these mindset shifts, you can position yourself for success in the long term, freeing up time and energy to focus on high-leverage work and strategic planning that will help your business thrive. So, if you're not spending enough time ON your business… here's where I recommend you start. Allocate 10% of your time to working ON your business. That's a great place to start, and you can build from there. So, if you're working 40 hours, that's four hours. Now, here's the key. Like the examples I cited earlier, you want to lock those into your schedule and make them non-negotiable. Choose a time when you won't get interrupted by busy work. For example, I do high-leverage tasks first thing in the morning when I'm fresh and before the office opens works well. The other place it works well is if I clear the day of all appointments and plonk those hours into a clear day. Mentioned in This Episode: -> Claim your FREE Ticket to the Breakthrough Mindset Masterclass |
Thu, 23 February 2023
This episode is about “Owning More Space”, which is about expanding into a more significant expression of yourself and your business in all possible ways. When you own more space, you can charge more for your products or services, become more visible in your marketing, and demonstrate your power and authority without friction - you are simply occupying and owning space that is there, waiting for you to step right into it. Maybe for you, “owning more space” means charging more for your products or services, becoming more visible in your marketing, or getting a little more audacious in your messaging. There are many ways to own more space, and Michelle Falzon joins me in this episode for this exciting conversation. We share some practical tips on how to be bigger - and own more space in the places that matter to you. Listen to hear: -> Unconscious beliefs can cause us to shrink back from opportunities. -> The difference between "OWNING more space" and "TAKING more space". -> The conscious step I took to own more space deliberately. -> The revealing questions you can ask yourself to see where you might be holding yourself back. -> Tips on one of the most significant wasted opportunities on most sales pages — A place where YOU can own more space with your marketing messages Mentioned in This Episode: -> The Marketing Success Mastermind -> Katy Abbott - The Artist Mentor |
Thu, 16 February 2023
Are you struggling with negative self-talk, limiting beliefs, or a fear of failure? In this episode of the HerBusiness podcast we talk about the mindset blocks that could be stopping you from reaching your full potential as a woman business owner. I recently asked our HerBusiness community what was holding them back, and I got some really honest and heartfelt responses that have informed this episode. Listen to hear: -> How negative self-talk can prevent taking risks in business and generate thoughts of failure. -> Why starting with small, manageable risks that are unlikely to fail, helps you make progress faster. -> The true value of celebrating wins, setting achievable goals, and connecting with supportive mentors or coaches who can help one grow. -> How practising self-compassion and seeking support when needed are also recommended to deal with negative self-talk. -> The common money mindset that keeps you from making enough offers, not charging enough, staying hidden, and wasting money. -> Check out this podcast episode where we discuss how to break through the self-defeating mindset that might be holding you back from growing your successful business. Mentioned in This Episode: -> Your Business Everest — Lessons in Big Goals, Strategy, Preparation and Community -> Claim your FREE Ticket to the Breakthrough Mindset Masterclass |
Thu, 9 February 2023
Are you tired of trying to stand out in a crowded market? You want more clients to choose you as the person to work with and so you try really hard to be unique, but it’s hard to know what to do and how to be to really stand apart in a way that has more people say yes. If you’ve ever thought that you might need to use some sort of short-lived gimmicks to position yourself, then you’ll love this episode. Welcome to episode 213 of the HerBusiness podcast. In this episode of the HerBusiness podcast, CEO Suzi Dafnis speaks with Belinda Weaver of Copywrite Matters on the topic of standing out in a crowded market. Belinda is a copy coach who helps aspiring and working copywriters create a successful business they love. According to Belinda, the idea of being unique has been a traditional marketing concept that has been around for a long time, but with a global landscape and crowded markets, it can be hard to differentiate oneself and become truly unique. The problem with being unique is that it can be demoralising, and some business owners turn to short-lived gimmicks to try to stand out. However, when it comes to choosing a service provider, clients don't want a lot of choices, they want to know that their problem can be solved and that it has been solved for others. As buyers search for options, they create a shortlist of options that meet their criteria, and when business owners market to those areas, they become a chooseable option. Listen to This Episode to Hear: -> Why you should stop trying so hard to be unique, and what to do instead to stand out and be seen -> How to use the “5 Ps of Being Choosable” (purpose, passion, process, proof and personality) to be your clients’ top choice. -> Ways to showcase your purpose and value and passion give you the ‘cut through’ to be the first choice. -> How to interject your personality into your marketing without being too personal. -> Powerful ways to create ‘velcro hooks’ and ‘fingerprints’ that reinforce the value you bring and lead clients to your door. -> And so much more You’ll love this fresh perspective on the idea of being unique in business and the actionable steps that business owners can take to stand out in a crowded market. Mentioned in This Episode: -> Belinda Weaver’s website - www.copywritematters.com |
Thu, 2 February 2023
Confession: I used to struggle with promoting my business and speaking about my products and services due to the fear of making sales. My fear caused me to avoid answering calls and even pass on potential sales opportunities to my partner. This fear can stem from various reasons such as a lack of confidence, unclear messaging, vulnerability, or feeling physically or emotionally at risk. However, confident and clear communication can help build trust and lead to successful sales. In this episode of the HerBusiness podcast, we will discuss 7 ways fear may be hindering sales for female business owners and provide solutions and examples from other women who have overcome their fear. Join us as we delve into the limiting mindsets that may be holding you back and preventing you from making a greater impact in your business. You’ll hear:
Mentioned in This Episode: |
Thu, 26 January 2023
Do you struggle with showing up for your potential clients without feeling pushy? It can be a tough balance to strike, but it's an important one. This podcast episode explores the topic of "Showing Up" for potential clients without coming across as pushy or salesy. Building strong relationships with potential clients is essential for success in the business world. Often, our feeling of being pushy is underpinned by a fear of being seen as pushy or ‘too much’. In this episode, we discuss: -> The importance of showing up for potential clients and building relationships with them. -> Tips for showing up authentically, offering value, being transparent, and following up without being pushy. -> The importance of proactively asking for the sale regularly so that you can sell more products and services. -> The fear of being visible and standing out and how to overcome it. -> Knowing your purpose for showing up and being true to that purpose is important. -> How to understand your potential client's needs and pain points and offer solutions to help them. -> The concept of "Connection Moves" and the importance of becoming known by the people who can open doors for you, refer clients to you, and do business with you. We also discuss the importance of regularly asking for the sale and the fear that can come with it and offer tips for overcoming that fear and becoming more comfortable making offers. We emphasise the importance of showing up and being visible to reach more people and grow your business. Mentioned in This Episode: |
Thu, 19 January 2023
Bonnie Christine is a surface pattern designer who's built a successful, profitable business in a small niche. She's passionate about helping creatives achieve their dreams and has helped tens of thousands of people through her programs. In this episode of the HerBusiness podcast, Bonnie shares her secrets to success in a small niche. She talks about developing a success mindset, believing in your talent and business, setting achievable goals, taking risks, investing in tools, and leveraging the talents of others to reach new heights. Bonnie's business has grown from $19,000 to multiple seven figures per year and she encourages listeners to use her 17 secrets to success or business breakthroughs in their own lives or businesses. One key point she makes is that doing inexpensive work for too long can trap a business in inefficiency. Bonnie emphasises that success doesn't come from hacks or tech tricks but from creating the right mindset and prioritising what you do in your business. "The longer you do the inexpensive work, the longer your business will be trapped in inefficiency." Listen to Hear: -> Why the words "there's room for you" totally changed Bonnie’s sense of abundance and the possibilities for her business. Mentioned in This Episode: -> Bonnie Christine’s website |
Thu, 5 January 2023
Now more than ever, our connections are so crucial to the growth of our business. We want to be deeply connected to the right people to have solid and sustainable businesses, no matter what the economy throws at us. In this episode, I share the most overlooked and misunderstood approach for growing a lucrative network that brings you sales, connections and support and works EVEN for introverts or people who hate networking. OK, so let's get started… Firstly, this episode is ALL ABOUT YOU and how you can avoid the five big connection-breaking mistakes business owners make! So, If you know you have a great product, but you remain the "best-kept secret." Or, you have people say they love what you're doing, but they don't seem to buy Maybe you need to get more leads or sales. Or, you're giving lots of value but don't know how to ask for the sale Or maybe you're struggling to communicate the value of your products and services You're in the right place. Getting more clients and feeling like you have a flow of business opportunities coming your way comes down to recognising these 5 Ways You're Isolating Yourself From New Clients and Connections. These mistakes prevent you from getting the desired results - more clients, growth, and profit. Here's a sneak peek at what we cover in this episode: -> The effortless changes you can make to your approach to get more connected and comfortable with what feels natural to you. -> How to create long-term mutually-beneficial relationships. -> How to steer yourself away from transactional, superficial and often self-sabotaging actions. -> The first thing to do if you want others to recognise you as having the solutions they need in their businesses and feel an authentic rapport with you. -> Madonna's advice about asking for what you want and why it's a lesson we can all learn from. -> The simple method that I've used to make thousands and thousands of dollars in business and have clients stay with me for years Mentioned in This Episode: |
Thu, 22 December 2022
If you are feeling...
Or, if you're:
… what we're talking about in this episode of the HerBusiness podcast ends that turmoil and uncertainty. Because in this episode, we'll zone into five essential things you should focus on when you find yourself unfocused or overwhelmed. By the end of this episode, you'll have some specific things to work on and a few resources I've created that will help you along the way. While simple, the five steps we'll cover can be challenging. It's a mind shift to start thinking strategically about your business. These five steps help you understand where to focus and feel like you have ample time to do the right things and the things that matter instead of racing around trying to do everything and burning yourself out. Here’s a sneak peek. 1. Set Your Vision - Where are you headed in the next 12 months? 2. Create Your Plan - How will you get to that Big Kahuna 12-month vision? What projects will you put on your schedule that will directly lead to your 12-month Vision, and what can you remove because it is a distraction? 3. Master Your Message - Create and refine your Connection Statement® and use it to open doors of opportunity for yourself. 4. Simplify Your Marketing Plan - - how will you attract, convert and keep more of your ideal clients? I encourage you to create your one-page plan. It makes thinking about your marketing so much easier. 5. Choose Your Growth Zones. What business area is most important for you to focus on right now? I’ve included links below to resources that can really help. And, for more personalised support and coaching and access to an incredible community of other women business owners, request your invitation to join us inside the HerBusiness Network. Mentioned in This Episode: -> Back-of-the-Napkin Marketing Plan -> HerBusiness Strategic Planning Framework -> The 3 x 3 Secret to Creating Your Best Year Ever -> Connection Statement® Template |
Thu, 8 December 2022
Right now, inside the HerBusiness Network, we are focused on planning. Our members are all working on their 2023 plans. And we’re running everything from all-day planning days to 3-hour online workshops. We’ve also curated hundreds of dollars in resources for members to read, listen to, watch webinars, and complete worksheets. We’ve also created a popular 2023 Planner Kit with beautiful 2023 mega planners and our popular “Planning Day” guidelines. Why are we so fanatical about planning? The ability to create a plan and then work to it is one of the most fundamental secrets to the success of any project or venture. It doesn’t mean everything always goes to plan ☺, but I’ve always found HAVING a plan got me closer to the outcome I wanted than NOT having a plan. Having a business plan also helps you confirm your business model is viable. That is, your business is structured in a way that will make it profitable. In This Episode You’ll Hear: -> Why a FEW marketing campaigns each year is all you need to attract all the potential clients you want Mentioned in This Episode: -> 2023 Planner Kit |
Thu, 24 November 2022
Ready to create your Business Success Plan? The ability to create a plan and then work to the plan is one of the most fundamental secrets to the success of any project or venture. It doesn’t mean everything always goes to plan, but I’ve found that HAVING a plan always gets me closer to the outcome I want than NOT having a plan. Planning gives you a clear handle on your goals and allows you to use your time, energy and resources best. If you... -> Need more clarity on your business direction ... you’re going to love creating your own HerBusiness Success Plan. Follow our easy step-by-step process to create a “plan at a glance” for your business. Listen to discover our 3 x 3 HerBusiness Planning System, which lets you create a plan that gives you clarity and gets results. Listen to Hear: -> How to construct your “BIG KAHUNA” goal for 2023 The simple way to know which projects are worth considering and which ones will waste your time and money Mentioned in This Episode: -> HerBusiness Network |
Thu, 10 November 2022
Have you ever set a big goal that scared you? One that you KNEW you’d have to put a lot of time, effort and sweat into? One that you didn’t know you’d succeed with? When he set himself the goal to climb the height of Everest on an organised hike, my guest didn’t know the enormous impact that it would have on him emotionally, physically, spiritually and mentally. In this episode, I interview Peter Johnston (PJ), a popular business mentor, successful real estate investor and entrepreneur. PJ is also the Head Mentor and a Director at HerBusiness.
Listen to Hear: -> How long-term planning (and a robust plan) sets you up for a better chance of success -> The mindset shift that we need to make before we move outside of our comfort zone and towards those bigger goals -> How to fit big goals into an already-full schedule -> The role that coaches and your peers play in ensuring you get OVER the finish line and not stop short -> How ritual and community build raving fans -> What to do when best-laid plans start to go wrong
Mentioned in This Episode: herbusinessnetwork.com https://29029everesting.com/ https://herbusiness.com/get-a-mentor/ |
Wed, 26 October 2022
You’re heading off on vacation. You’re cramming to get things done before you go. For good measure, you check out the wifi speed in your hotel room, and you pack your laptop. Just. In. Case. But should you ‘unplug’ while you’re away? Or does it make more sense to fit some work in during your vacation? Many business owners say it’s difficult to detach from work when they’re supposed to be relaxing, and that’s true for me. Even in Vacation Mode, I cannot help but develop marketing strategies and brainstorm new ideas while lying on the beach or running in a new city. I personally rarely unplug totally. But I also no longer get down on myself for not being totally unplugged. Whether I have the iPad ad the beach under an umbrella, or I pull up my computer poolside to write some copy… I don’t beat myself up. I know it’s part of my process and that I create some of my best content and do my best planning when I mix up rest and relaxation with some brainstorming and work. We had a vibrant conversation on our Facebook Page and across all our social networks when I recently shared my thoughts about unplugging with our HerBusiness community. In this episode, I share some of our member strategies and my top six tips for balancing being away with staying on track with your business plans and goals.
Listen to Hear: -> What to do if you can’t totally ‘unplug’ without getting behind on projects -> The parameters that I set myself to reward myself and manage a balance between work and play while I’m away -> How I pre-plan my vacation, so there is little for me to do while I’m travelling. -> Why taking time to unwind will take the pressure off from the get-go. -> The ‘unplugging’ hack that enriches your vacation experience and gives you a much-needed break -> How to communicate that you’ll be away, so you don’t return to a crazy-full email inbox. -> The only ‘should’ that matters as you manage your vacation/work balance.
I’m so grateful to have the opportunity to step away from my business every once in a while to get that headspace that allows me to dream bigger and think differently. I’d love you to join me to give yourself the time and space to dream, envision, plan, reset and REACH into a bigger, more fulfilling, more aligned and authentic future filled with all the possibilities of your heart’s desire. You can let more at TheREACHRetreat.com
Mentioned in This Episode:TheReachRetreat.com facebook.com/groups/herbusinessfreecommunity/ herbusinessnetwork.com
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Sat, 15 October 2022
Ready for a business breakthrough? Sometimes we may not feel ready for a breakthrough. Maybe we don't feel confident. We don't have enough information. We don't have all the skills. We don't know the final outcome if things change in our world, which can be a bit scary. And often, we're sitting on this precipice of wanting to move forward but thinking, "Oh my gosh. I don't know if I can do that big scary thing that I really want to do." When we think about our breakthroughs, here's what I want you to know. The only reason to have a breakthrough is to get to the other side of where you are now. And that applies to any part of your life and business. You have to go through the experience to get to the other side. So, when I look back at some of the significant breakthroughs I've had in my business over the last 27 years, I notice a pattern. Time and time again, my business breakthroughs would happen when I said yes to an invitation. In this episode, I share some of my biggest breakthroughs over the last 27 years.
Listen to Hear: -> How the 26-year-old me was ‘saved’ by saying yes to a mentor’s invitation to take a 16-day business training. (Woah! It blew my mind.) -> The night that sharing stories, beer and peanuts in a Singapore bar turned into a magical business relationship. -> How to recognise invitations to ‘level up’ that you want to act on (and which ones to ignore). -> The three steps to business breakthroughs and the correct (and most lucrative) order to take these steps. -> How to act on your hunches even when facing fear head-on. -> The power of pausing BEFORE you take action. -> The types of business visions that will help you avoid playing small. -> What to do next to take your business to its next business breakthrough.
Mentioned in This Episode: https://her-business.lpages.co/reach-retreat/ |
Thu, 29 September 2022
I just returned from spending a week attending the Business Mastermind I belong to. It was a powerful time to evaluate my business and look at what is working and what needs a different or fresh approach. In this episode, I’m sharing five of the most important questions you could be asking yourself to get more clarity, focus on your business, and fine-tune your business model and marketing. Listen to Hear:
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Thu, 15 September 2022
Imagine getting new clients, building a community of people around you who support you and sending you referrals and gaining brand new confidence to show up more on social media and build your profile. In this interview with three of our HerBusiness members, you’ll see how an investment of just 1-2 hours a week and less than $20 a week in their business has given these women (and many like them):
If you’re a woman business owner looking to get on the road to a more profitable, scalable 6 or 7-figure business, you’ll really enjoy today’s episode. Our Guests Include: Zoe Heard from Get Heard is an email strategist and copywriter. She helps online retailers who sell products for the home and products for children to make sales via email and grow a thriving eCommerce business. Zoe has generated over $24,900 in the last 18 months working with other members. getheard.com.au Amy Lou Wilson is a passionate advocate of global mindfulness education for the 21st century. She is the founder of Yoga Seeds, teaching mindful movement, breath work & personal development to children, adolescents & staff within the early childhood and state school system. Amy has only been a member for a short time; however, she has made quite a few business connections by simply showing up and then speaking up about what she does. Amy has a lucrative collaboration in the pipeline. And she regularly shares genuine conversations about business and life and shares resources with her Goals Groups (our FREE HerBusiness Accountability Groups for members). yogaseeds.com.au Kristen Melville of Biz Marketer helps service-based small business owners who've struggled to get consistent results from their marketing. Always the 'quiet achiever' for her clients, being part of HerBusiness has helped Kristen get more comfortable with being the face of her business and starting to build her profile. Kristen'sbecome a LOT more focused on where and HOW she shows up on Social Media, which means she's more aligned with her values and how she wants to run her business. www.bizmarketer.com.au Mentioned in This Episode: |
Thu, 1 September 2022
How can you create an audience of buyers on social media - without buying expensive ads? In this episode, I share a training I recently did for our HerBusiness community. I give you four things you can do NOW to start growing a profitable audience on social media without spending money on ads and even if, up until now, you haven’t been able to turn many of your followers into buyers. I think you’ll find this four-part process really easy to implement. While it’s not simple, it’s a formula that our HerBusiness Network Members use daily to get new clients and use social media more strategically. Because who has time to spend a lot of time posting and going live and sharing… if it’s not going to lead people to become customers, eventually? In this episode, you’ll discover:
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Thu, 18 August 2022
Getting new clients often starts with Showing Up. You're visible when you're showing up, putting your hand up for things, and saying yes to opportunities. SHOWING UP is about knowing what your GOALS and VISION are - where the goalposts are. That means you KNOW HOW TO POSITION YOURSELF and explain what you do in a way that demonstrates how you help people. This means you know who YOUR IDEAL CLIENT is. You're clear on their pain points and HOW YOU HELP resolve them. And you have a way that you help them that GETS RESULTS. In addition, you're prepared to invest in getting to know others and building rapport and how you can help them. And you get in the game with an OPEN MINDSET, open to OPPORTUNITIES and COLLABORATION. So, how do you get there? You have a PLAN, and an intention for the RESULTS YOU WANT to get. You're clear on your strengths and what you bring to the situation. And you show up prepared. But, SHOWING UP isn't always easy, even for the most outgoing women. SHOWING UP CONSISTENTLY can be tricky, too, when we have so many competing demands. You'll enjoy this episode if you want to:
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Fri, 12 August 2022
Karina Pellicone of Plum Petal hit a six-figure revenue milestone in April 2022. After launching her wholesale website and business model, she’s grown her jewellery business 75% from the previous year. But this shift in revenue to her jewellery business didn’t happen overnight. It took seeing some incremental growth in her eCommerce store and then deliberately deciding to work with a new type of ideal client. A change to focus on business-to-business transactions in addition to her direct-to-consumer eCommerce business has significantly shifted her revenue and results. In this episode, Karina shares:
Mentioned in This Episode:
Visit Karina’s Plum Petal Website for a 10% discount and distinctive statement jewellery that will make you feel confident, beautiful and desirable.
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Thu, 4 August 2022
To grow your business, you have to stop being the one making every business decision. Making ALL the decisions is exhausting. And if you've ever gotten to the end of the day and thought… "Oh… I can't even decide what I want for dinner. Someone just feed me, please! And bring me a glass of wine while you're at it."… you might be suffering from decision fatigue. Being stuck making all the decisions is a common pain point for small business owners (especially if you're a solopreneur). You stop being the one who has to make EVERY SINGLE DECISION by putting the right systems and processes in place for your marketing, planning, your team, and more. Inside of HerBusiness, we have a framework called the HerBusiness Growth Zones®. It's a framework that helps you focus on what will help your business grow and succeed. And, it is essential to go from being a solopreneur to growing a small business and then on to being an entrepreneur with a growing and scalable business. We've used these 8 Growth Zones as the basis for our business success. They are also the foundation for our mentoring programs, which we've been running since 1998. So we know they work. One of those Growth Zones is PEOPLE. The People Growth Zone incorporates how you hire people, train them, motivate them and even decide when it's the right time to grow or shrink your team. It also relates to your extended team - consultants, designers, copywriters - your bookkeeper - all the people that support you in getting things done and whom you need to lead and motivate. And you may have experienced some "people" challenges in your business. Either not having enough people, so you keep getting pulled into doing the low-level work, or not feeling like you can afford people, or not sure how to train them. Or perhaps you are on the brink of hiring a team and want to know how to avoid the heartache and expense that can come when you don't get this right. Regardless, changing how you think about decisions, what you do (and what you don't) decide and your mindset around getting others to help make decisions is the core of this episode. Because you can't do everything yourself. Not if you want to grow a sustainable, profitable business. You'll enjoy this episode if you want to:
Mentioned in This Episode:
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Thu, 28 July 2022
We're doing something a little different in this episode of the HerBusiness podcast. Recently we ran a free online training called: My Breakthrough Business Success Strategy. And we had such great feedback that I wanted to share it with you. Four Business Owners Share the ‘One Thing’ that Made the Biggest Difference When Growing Their 7-Figure Businesses. As you’ll hear, our four experts are experienced business owners who’ve had BIG breakthroughs in business… and have successfully grown MULTIPLE businesses. These experts are mentors on our amazing REACH Retreat program - a five-day program for women business owners. In this training, our mentors share things they usually ONLY reserve for Retreat participants. And, they share the ‘ONE THING’ that has been the most important part of their business success You’ll leave with greater insights on:
Sound good? Let’s dive in. Mentioned in This Episode:
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Thu, 21 July 2022
It’s a VERY good day when a business owner you’ve been cheering on hits that magical 6-figure mark! And naturopath and menopause expert Angela Counsel has an AMAZING story about her journey to that awesome milestone (including how she almost gave up right before she had her BIGGEST breakthrough!). When Angela Counsel joined the HerBusiness Network, she gave herself and her new business “one year.” She was, in her words, going to either “fold or fly.” At the time, she struggled to make even $10,000 - $20,000 revenue per year selling her courses aimed at helping women thrive in Menopause. When the opportunity to take part in the 30-Day Mastermind Experience program came up, she grabbed it with both hands… During those 30 days, she got her marketing strategy dialled in and had a BIG a-ha! about a big mistake she was making with her approach. Based on those solid foundations, she went on to transform her results, filling her high-dollar embrace program and hitting that magical $100,000 milestone! Angela completely overhauled her business and marketing approach to have a massive breakthrough with an EXISTING program she had that wasn’t performing. And the results were truly incredible. She went from getting 3 or 4 people each time she ran the program to 40 people! It was a total TRANSFORMATION and a real thrill to see her do so well. In this episode, we speak with Angela and discover:
CHECK OUT ANGELA’S FREE MENOPAUSE WORKSHOP Mentioned in This Episode: |
Thu, 7 July 2022
In this episode of the HerBusiness podcast, I am joined by best-selling author and leading online business owner, Denise Duffield-Thomas. We discuss her updated and expanded edition of Chillpreneur - which is titled: Chill And Prosper. Whether you’re an aspiring entrepreneur, already have your own business, or need a little expert guidance to take the next step, you’ll find simple, actionable advice to help you achieve rewarding results across your whole life. We Explore:
Sound good? Let’s dive in. Mentioned in This Episode: |
Thu, 23 June 2022
In this episode of the HerBusiness podcast, I share with you how to discover WHO your IDEAL Client is so that you can easily find MORE ideal clients just like them and know exactly where to look for them and have them buy from you sooner. Because now you finally feel clear and confident about what products and services to offer and who you serve. EVERYTHING in your business becomes clearer and more focused when you know who your Ideal Client is. It helps you answer one of THE MOST important questions you will ever ask in your Business which is: “How do I get MORE clients?”Discovering who your IDEAL Client is STARTS with CHOOSING your IDEAL Client. Yep, getting clear on WHO you want to work with and who you don’t. Because while working with the wrong clients may not be life-threatening, it can make you pretty miserable! And I’m going to take you through that process in today’s episode so that you can channel your time and focus on your ideal clients. Even if you’ve been in Business for a while and you ALREADY have a fair idea of who your perfect customer is, this process will still benefit you. In this podcast, I will also share the universal process every one of your IDEAL clients goes through when thinking about buying from you… and how you can use that inside knowledge to ensure MORE people buy from you MORE often. Once you know this universal process that everyone goes through whenever they buy ANYTHING, you’ll have this knowledge FOR LIFE, and you can apply it again and again. It’s like seeing inside your customer’s mind. It’s such an essential piece of the puzzle to have a marketing strategy that works. It’s like someone has already given you the answers to an exam or revealed the secret code to a puzzle. And it puts you SO far ahead. Because when you can get a repeatable, reliable marketing system in place, you have the cornerstone of your IDEAL Business… Because regular clients mean regular income, you can stop the stress of having up and down lumpy cash flow - that pattern of good months and bad months that we so often experience as small business owners. AND you have a solid financial base which means you can make confident decisions on things like…
And a thousand other decisions become EASIER and CLEARER because you’ve got that regular, reliable income coming in day in and day out. So, to recap… I’ll show you how to get clear on your IDEAL Client AND crack the code on the buying process every single one of your customers goes through when thinking about buying from you… Sound good? Let’s dive in. Mentioned in This Episode: |
Thu, 9 June 2022
I’m sure you’ll agree that trying to grow a successful business isn’t as simple as some people make it seem.
Running a business doesn’t feel ideal AT ALL most of the time. On any given day, you might need to deal with...
Then there’s. Planning - How do you find the time to get a plan together… And of course, the BIG ONE - Marketing - finding clients, clarifying your message, knowing what content to send to who and when - so many things to focus on Exhausted yet? It’s a lot, right? That’s really why I developed the IDEAL Business System. Because I saw so many women become completely side-tracked while trying to grow their business and create the lifestyles they wanted. If you find yourself frequently cutting your prices, accepting lower fees, or spending a lot more time delivering a service than you’d planned… this episode is for you. Mentioned in This Episode: |
Thu, 26 May 2022
If you find yourself frequently cutting your prices, accepting lower fees, or spending a whole lot more time delivering a service than you’d planned… this episode is for you.
When you find yourself overdelivering, again and again, you can start to feel resentful because you’re putting in way too much time and effort for what you’re getting in return. In this episode of the HerBusiness Podcast, we look at:
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Thu, 12 May 2022
As business owners, we have an ongoing need to upskill and grow our knowledge.
How we market our business changes. New technology comes along that makes the old way of doing things obsolete. Trends change and evolve. What worked yesterday, no longer works and so we need to grow and learn and implement new strategies. But when should you spend money on conferences, retreats, courses and other business education? And which options will give you the best return on investment' for your time, effort, dollars and energy? If you're wondering whether you should be investing more in your education… Or, if you've been buying "all the things" but not seeing progress then remember this: The best reason to spend money on conferences, courses, and retreats is to get new knowledge to improve your life or business. But building your knowledge and skills is not about overlearning and buying "all the courses". It's about learning, implementing, and getting results. If you have several programs (courses, books, webinars) that you are not using, know that the next course or program may not be the silver bullet. Because you want to get the education that is going to lead you closer to your ideal business. You may not need to know how to build a course, or start a podcast, or do an online challenge. Maybe you need a course that shows you have to create a solid plan for your marketing over the next 12 months. Or, how to really understand your finances so that you next financial year is better than the last. Ideally, your investment in conferences, courses etc., should move you forward and move your business forward. YOU are your best investment. So investing in your business education is always a good idea IF it is keeping you on the path to your ideal business and not being a distraction. The right business education can help to:
These three benefits are excellent ROI (return on investment) in the time and energy you spend on education. But, there is a more significant benefit. It's what I call RETURN ON LEARNING. In this episode of the HerBusiness podcast, I give you:
Enjoy this episode of the HerBusiness podcast. We’d love to know what your best investment in yourself has been. Email us at podcast@herbusiness.com. Mentioned in This Episode: |
Thu, 28 April 2022
Right now, you could be so close to breaking through in your business. You may only be missing a few pieces of the puzzle and my goal is to help you find those missing pieces. Maybe you're just getting started in your business. Working hard to get a new business off the ground can be really overwhelming and knowing exactly where to put your energy so that things move forward can be challenging, especially when you feel like you're being pulled in a thousand different directions. Or, if you've been in business for a while, maybe you've had some growth, but now things have slowed down and you've seen the results flatten out, or maybe even go backwards. You might feel like you've lost your mojo. And the momentum you used to have is gone. And that can leave you feeling stuck, frustrated, not to mention anxious, not sure what to do next, to turn things around, or perhaps you've got the opposite problem. Or maybe your situation is that you've experienced some rapid growth in your business. Things have really taken off and while that's been great, it's created a ton of new challenges that have left you struggling to keep up hiring new team members, juggling cash flow, and working long hours that can all take its toll and put your continued growth at risk. Unless you can figure out a way to manage it. If any of those situations ring true for you, you're not alone. I meet women all the time, all over the world who tell me that they have similar challenges. And over the past 27 years of being in business, I can say that I've experienced each of them, myself, at least one time or another. As a business owner, you can feel like you’re in a rut when there are so many demands competing for your attention, or you feel like you’ve hit a place where you’re stuck, and what worked just isn’t working anymore. In this episode, I’ll show you:
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Thu, 14 April 2022
Stu McLaren is one of my favourite people in the world. He has helped more people than anybody to start, launch and grow membership businesses. A membership gives you a recurring revenue stream and a more predictable cash flow - which can make a big difference to the value of your business and how confident you feel about your bank account will look from month to month. When you know where your next dollar is coming from, YOU experience fewer "headaches", and less stress, and you can sleep soundly at night knowing that you'll be again and again every month. Stu McLaren is the creator of the Membership Experience, and he is my guest today. In this interview, we dive into:
I know you’ll love Stu's enthusiasm, infectious personality, and incredible smarts. "Turn What You Already Know, Love, And Do Into A Profitable Membership”I'm a big fan of Stu McLaren. I had seen him help thousands of women business owners to go from wondering how they're going to have a more predictable income to creating businesses where they feel confident, knowing when to invest in a new team member, equipment and growth. If you are ready for more reliable revenue in your business, you want to walk, not run over, to GrowAMembership.com to grab your place in his upcoming workshop. It starts on 22 April (AU). FREE TRAINING | STARTING APRIL 22, 2022 (AU)We're excited to invite you to this FREE Training with Membership expert Stu McLaren. Discover the step-by-step blueprint for how to start and grow a successful online membership business. One that brings you stable and predictable recurring revenue that you can count on every single month. This live training only happens 1X a year. And it's FREE. (Yes, it's early at 5 am Sydney time, but I recommend if you can watch it LIVE to do that because that's where you'll get the most value.) Mentioned in This Episode: |
Thu, 7 April 2022
When we think about making progress in business, we are often asked to set a vision, set our sights forward, and look ahead at what we want and what we can create in the future.
But, what if the better and faster way to make progress is to look backward? Today I want to share with you the counter-intuitive way to make progress. This way creates a more straightforward path for you, accelerates your forward momentum, and prevents you from repeating past mistakes. In this episode, I’ll show you:
Ready To Get More Clarity and Focus. Design that Exciting New Direction you KNOW is Waiting for You and Your Business? Join us at The REACH Retreat in Hawaii. This is a VERY special trip… and I’d love you to join us. Even if you’re just curious I encourage you to apply now - there’s no obligation but it does ensure you get priority access AND the Early Bird savings! All the details are over at TheReachRetreat.com Mentioned in This Episode: |
Thu, 31 March 2022
It can be the first thing you think about in the morning and the last thing on your mind before you go to bed. Whether things are going great or not so well… running a business can often feel “all-consuming”.
Then squeeze in all the other commitments you have on top of that... You can be forgiven for feeling like there’s very little space for YOU. But (and here’s something I’ve had to learn from experience) the very thing that determines the level of success your business can reach is… YOU. There is something very specific that YOU can do now to start to see more success and growth. It starts with taking time AWAY from your business and is one of the most important things you can do to succeed. In this episode, I’ll show you...
Ready To Get More Clarity and Focus. Design that Exciting New Direction you KNOW is Waiting for You and Your Business? Join us at The REACH Retreat in Hawaii. This is a VERY special trip… and I’d love you to join us. Even if you’re just curious I encourage you to apply now - there’s no obligation but it does ensure you get priority access AND the Early Bird savings! All the details are over at TheReachRetreat.com. Mentioned in This Episode: |
Thu, 24 March 2022
What I’ve found coaching women for over 26 years is that the mistake business owners make over and over again is that they are too general in three business areas. Unfortunately, being too general moves you in the opposite direction to your goals of more clients and a more profitable business.
What are three specific focus areas that can help your sales go up and the pressure down? That’s what we cover in this episode. When you get specific about these three areas, you make more sales, and the pressure comes down, reducing the overwhelm and stress of running a business — which is a great thing. So, let’s dive into these three areas:
You’ll hear how being specific about your ideal client, your plan and your message helps you reach more people and get new clients while reducing the overwhelm and feeling like you’re spinning plates and not keeping up. And you’ll hear about the one thing we got specific about that made us stronger and more profitable as a business. Ready to grow and scale YOUR profitable six or 7-figure business?The HerBusiness Network is currently closed to new members. So, what you can you do in the meantime to get connected with great ideas, connections and support? Visit HerBusinessNetwork.com to request an invitation to join the HerBusiness Network. And, join the FREE Community for Women Business Owners on Facebook. |
Mon, 14 March 2022
Do you ever feel like your business COULD grow if only you would stop doing ALL the things?
In today's episode, you'll meet HerBusiness Network member Julia Watts. Julia is the CEO of Australia's Leading Pattern Making Business — Sample Room. She has been part of our network for over a year and recently joined our Marketing Success Mastermind. Julia has a sizeable business that she's been growing consistently over many years. In this interview, she takes us through the trajectory of:
… her business from zero to a seven-figure business. She also talks us through the mental shifts she took to step into the CEO role and let go of the tasks that kept her busy with unimportant work. You'll hear Julia explain that while she's not afraid of setting and hitting financial goals, letting go of roles that she'd outgrown in her business proved a little more challenging than she thought. You'll see why even if they're wearing all the hats at the moment and they're feeling exhausted and overwhelmed, you too can start to let go and thrive in your business. Ready to grow and scale YOUR six or 7-figure business?The HerBusiness Network is currently accepting new members. But only for the next few days. Visit HerBusinessNetwork.com to access Australia's leading networking and mentoring organisation for women who want to grow a profitable, sustainable business without burnout and stress. Click here to join me at The Road to a 6 & 7-Figure Business Mentioned in this episode: |
Thu, 10 March 2022
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Thu, 3 March 2022
If you avoid sounding salesy or pushy, so you don't speak up about your business — this episode is for you. Every day I see women missing out on new clients because they don't know how to speak up about their business. So, they:
When you use this four-part system, you'll be in the perfect position to land your next client without it feeling awkward trying to explain what you do or speaking up to let people know about your excellent products or services. And, join me for our upcoming Get New Clients Coaching Week from 7-11 March 2022. I'll coach you through my go-to blueprint for landing your next client without having to cold call; even if you don't have an email list, you find it hard to explain what you do, or you find yourself backing away from asking for the sale. Click here to join me at Coaching Week. By the end of this coaching week, you'll know how to find the right people and speak confidently about your business without feeling like you're being salesy. Mentioned in this episode:
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Thu, 17 February 2022
Every day in business we are trying to get people to say yes. Yes to our offers What if there were seven ethical and proven ways to persuade people to move in your direction… to say YES to you? The good news is that these seven principles exist and they are all part of Dr Robert Cialdini’s 7 influence principles, which he first wrote about over 30 years ago in his book Influence: The Psychology of Persuasion, a book that has been translated into 44 different languages. Today you are in for a treat. Because Dr Cialdini is my guest. We are talking about:
Mentioned in this episode:
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Thu, 17 February 2022
Welcome to a brand-new season of the Her Business podcast.If you're a brand-new listener, let me introduce myself. I’m Suzi Dafnis, CEO at HerBusiness and for the last 25+ years, I’ve helped women to grow and scale sustainable businesses through our HerBusiness Network membership, our Mastermind program, business women’s retreats, courses and mentoring. I’ve grown four 7-figure businesses and one 8-figure business, and my passion is helping women this show is for women who want to grow and scale a sustainable business that is sustainable - which means it sustains THEM. If that sounds good to you then here’s what you need to know. This season has fortnightly episodes which means every two weeks a new episode will be published. Sometimes I’ll have a guest with me — a world-class speaker, best selling author or an inspiring business owner just like you who is growing and scaling some part of her (or his) business. So, if you want to reach more people… whether that means that you want to get new clients whether you want to build your following Instagram whether you want more people on your team so you're not doing all yourself… right here on the show I’m gonna be giving you:
If you haven't already subscribed to the show be sure to do that, because there are some amazing episodes coming your way. Subscribe on Apple Podcasts Our very first episode, which I’ve released for you today (you can get immediate access to it now) is with the author of one of my favourite books. We are talking about the latest, most recently updated version of his book Influence, which I first read in the 90s and of which I have literally given thousands of copies away. I really think you're gonna enjoy the interview, Go ahead and take a listen and I hope you’ll join me for this season of the HerBusiness Podcast. If you want to know how to FINALLY have A Profitable, Successful Business that Grows Without You Having to Work any Harder. Even if, right now ‘doing it all yourself’ has you feeling overwhelmed and exhausted. Then this is the place to be. Thanks for listening. I’ll see you in the next episode. It’s a goodie! Mentioned in this episode: |
Thu, 13 May 2021
Do you feel like there is a LOT more potential in your business that you just aren’t tapping into? As women business owners, we are often busy ALL THE TIME. We don’t find time to even think about planning or strategic thinking. We find ourselves slogging away IN the business without much focus at all to working ON the business. And, while we INTEND to give ourselves every chance to be successful, we are often not doing the ONE THING that could make the big difference to turning our business around. In this episode, I take you back to a point in time over 20 years ago when I took one specific action that saw me take my business from $300K to over $1 million in under 12 months. Listen to hear about this simple but powerful act that turned my business around. In this episode:
Mentioned in this episode: Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 6 May 2021
Last month my home was the feature story in Australian House & Garden, the leading home design magazine in the country. Pretty cool, yes? The house looks fantastic, and the story was ten pages of prime real estate in a magazine with hundreds of thousands of subscribers. Plus, we got some bonus exposure when they decided to do a question, and answer story with me, asking me about my inspirations, HerBusiness, and my design likes and dislikes. They also included our business name and my personal story, which is publicity that would typically cost $$$$$$$ to buy. I love my home, and it looked gorgeous in the magazine. I’ve lived there for seven years now. But when we bought it, it was an old warehouse, dilapidated and in need of gutting and rebuilding. We put a lot of love and effort and heart into it and a lot of our vision. We had a team of people - architects, builders, tradespeople, designers all working with us to help make the final product the mirror of what we imagined our home to look like when finished. And, every single day, I appreciate my home. I appreciate the light. Space. The location. The rooms that I love to entertain. The rooms that I chill out. We designed each room very deliberately. And it’s not just really functional for my lifestyle; it’s also impressive to look at. And the House and Garden publishers loved it. But, here’s the thing. There was a WHOLE LOT that was happening behind the scenes that DIDN’T make it into the magazine. Mentioned in this episode: Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 29 April 2021
When was the last time you took time away from your usual environment? With COVID having put the brakes on any major travel, many business owners have been working harder than ever without a break. With so many working from home, it means that you're in the same environment day in, day out. This COULD be stifling your creativity and ability to have breakthrough ideas for your business. Some of my most productive creative writing, content creation and breakthrough ideas come to me when I spend time away from my desk. I'm often surprised by the bolts of clarity that come to me when I'm on the beach, in the shower, or out running or walking. Being in a new location is a different experience to moving my laptop, say, from my head office (a brick-and-mortar office) to my home office. Or moving from the dining table to the kitchen bench to work. Working from a whole new environment seems to have my brain functioning in different ways. I'm writing this as I'm seated at the dining table looking out at sunset through the glass doors that look out to the back of the house that I've rented for 10 days. And, while today I've had multiple meetings and handled quite a few communications and tasks, my workdays this week will be topped and tailed by a walk on the beach. It's HEAVEN for me, an inner-city dweller ;-) to walk on the sand and hike on the local trails morning and night. I'm inspired to stay outdoors. And, throughout the day, I find myself giving myself permission to take short breaks. To sit in the sun with my lunch. To take 5 mins away from the screen to stare at the ocean or pat the dog. Only a few days into this break, I started to feel re-energised. I can feel the ideas for my new marketing project brewing... waiting to spill forth when I sit down for a day of planning later this week. I share this with you to encourage you to find time to take a break away from your routine. Because there is great power in pausing. Like Thomas Friedman quotes in his book, Thank You for Being Late. When you press the pause button on a machine, it stops. But, when you press the pause button on human beings, they start. You start to reflect, you start to rethink your assumptions, you start to reimagine what is possible and, most importantly, you start to reconnect with your most deeply held beliefs." Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 22 April 2021
Today I have a VERY special treat for you. Maybe you’ve noticed... Even in the midst of a massive pandemic, companies worldwide are having to shift and adjust to the new economy. And those who have incorporated subscriptions and membership business models are seeing massive growth. Why? It’s actually quite simple. Because a membership business model establishes predictable and reliable income month after month, regardless of a shaking economy. And right now… who doesn’t need that?! If you want the blueprint for how to create a membership business of your own, then you’re in the right place. Because my special guest today is membership site expert, Stu Mclaren of the TRIBE Experience. In this interview, we talk about how you can get clients paying you every single month. When you create a membership inside of your business you create reliable revenue every single month... and the best news is that you can build a successful membership business around what you already, know, love, and do! And you can do it whether you sell products or services... and, whether you have low-cost offers, or high-priced consulting. I’ve had a membership-based business for over 25 years and I swear by this business model, beyond any other (and I’ve had a few), because it makes for a more predictable income. Every. Single. Month. Stu McLaren is well known around the online business industry as the leading membership expert (he’s also been a mentor of mine for the last four years). I am a big fan of Stu’s because not only is the go-to guy for savvy business owners who want to launch a successful membership… even if they are starting from scratch. Stu’s strategies and insights are proven and have helped thousands of people — including many of HerBusiness Network members — helping them to jumpstart thriving memberships across thousands of different niches. As you’ll hear in this interview, the best part of growing a membership is that you don’t need a big email list to achieve success with a membership. You don’t need to be super-savvy with tech. And you don’t need a huge social media following either. All you need is passion and motivation to serve a specific group of people. With Stu’s teachings, you can leverage your passion and the experience you already have to create steady and predictable income every month. Mentioned in this episode:
Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 15 April 2021
“My biggest challenge is finding the time to market and pitch myself outside of paid projects. I know I need to do it to ensure a consistent pipeline of clients in future, but I can't shake this weird feeling of guilt and worry when I'm not working on tasks that I can't invoice.” I loved this question from HerBusiness Member, Brittany, because it’s a trap that we can ALL fall into. We sell something and then we spend time delivering it. And that delivery time can be really intense, especially if you’re a solopreneur. While you’re busy making "the thing", delivering the training, doing the consultation, presenting the brief, doing the copy-editing, designing the website etc. etc., you have little time to focus on getting new clients. Clients want their jobs. And they want them now. And there’s just you, doing all the things. Maybe there’s someone helping you, but the responsibility of delivering the product or service is still squarely on your shoulders. Meanwhile, the pipeline of potential new clients isn’t being filled and you can find yourself in a cash flow crisis and with lumpy cash flow. So, how do you move away from good months and bad months to also working on projects that don’t immediately put money in your pocket? In this episode, I share the three areas that we focus on to ensure that we are at all times attracting, converting AND keeping our ideal clients. Mentioned in this episode: Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Fri, 9 April 2021
If it ever feels like you have too many promotions to focus on and share and market, it might be time to simplify your marketing plan. What I’ve found is that MORE promotions don’t necessarily lead to better results. When we analysed our marketing activity, we found that some of our seemingly successful promotions didn’t deliver the RIGHT results. But when we dug in, we could see that they didn’t do the main job they were meant to, which was to sell our Core Offer. We know that marketing and marketing campaigns take ENERGY and EFFORT. There are landing pages, copywriting, emails, automation, lead boxes, popups, website banner, social media copy and images, printing, internal systems and procedures, scripts and videos and Facebook lives etc. And more often than not, all the effort doesn’t translate to sales or conversions. In this episode, I introduce you to the 3-part “Back of the Napkin Marketing Plan”, a simple but effective template that helps you decide which marketing activity to keep and what you can let go of. Listen to discover:
Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 1 April 2021
We live in a world that's obsessed with planning, achieving, and goal setting. But how do you move forward in times when your goals aren't yet clear, your plan is still unfolding, or you can't quite see the path ahead? My guest in this episode of the HerBusiness Podcast has an answer to this question that's both reassuring and radically different to the advice you may have had before. So, if you're struggling to figure out your next steps on a project, plan or path... Listen to this episode to hear more about:
Mentioned in this episode: Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 25 March 2021
Why is it that some women have a rich ready-made network of people who send them business all the time, while others feel isolated and stuck with nobody to do business with. I asked hundreds of women business owners what they felt were some of the big stumbling blocks for them getting new clients. And so many of them said they were not getting enough referrals. They said things like: "People aren't sending people my way." Referrals make doing business so much easier. Referrals are free. And, when you use our proven three-part system for getting referrals, it means that there's always someone waiting to do business with you. Whether you are just starting out in business and looking to establish your client base and decide who your ideal clients are, but you aren't getting a lot of new customers and or referrals… Or, you've been in business for a while, you've already got great products and services, but you want more people referring you… This episode gives you a more reliable way to get referrals and repeat business and be matched with the partners, alliances and suppliers... Listen to hear:
Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Sat, 6 March 2021
Over the years I’ve been asked so many times if I'd mentor and coach women. And, to be honest. With so many women looking for support, it’s just not feasible for me to do that effectively and still serve my high-paying clients. So, I’ve reserved the high-level input and coaching for the women inside of the HerBusiness Network and in our high-level Marketing Success Mastermind program. That's until now. I have decided to spend a week helping as many women as I can on one particular issue that I see over and over again. And, that is the issue of not being sure how to get new clients. That issue can come done to any one of these reasons:
I dive into these reasons in episode 170 of this podcast. Today I want to give you a chance to get coaching from me on how to easily:
I’ve put together a new program called the Get New Clients Coaching Week. We have hundreds of women who are joining me and I’d love for you to join me too. From 8 - 14 March, I’m making myself available to be YOUR coach. I’ve built so much value into the week. Every day I’ll have a lesson for you AND a couple of steps to take so that you build each day your Connection Network. A Connection Network is not about networking events or icky networking. It’s about creating a group of contacts and relationships that lets you get new clients at any time even if you don’t have an email list, you find it hard to explain what you do, or you find yourself backing away from asking for the sale. So I’ll be giving you coaching. And accountability. We kick off on Monday, 14 March with Lesson 1: 3 Steps to Getting New Clients Land your next client next week at Coaching Week. Here are some popular recent episodes: HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 25 February 2021
You have a product or a service that you KNOW people need. But, you're not getting as many sales, and you know you want. You're settling for fewer clients than you could have. What's happening? And, what can you do that will turn the tide and give you a flow of new clients coming your way? I recently interviewed hundreds of women business owners who were experiencing low sales and noticed seven things they were doing that kept them from reaching their full income potential. I'll share these insights with you in this episode. One of these is a TOTAL game-changer. And the antidote I'll give you works even if you've found yourself backing away from asking for the sale in the past, and you won't need to buy any high-cost technology or training. When you can overcome these reasons, you give yourself 7 ways to get new clients without feeling salesy… So, if some days you feel like you're settling for fewer sales than you're meant to have in your business, then what I'm about to share is for you. Take a listen. I’ll be diving deeper into this topic at the Get New Clients Coaching Week from 8 - 14 March. Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 18 February 2021
When I work with women to help them grow their businesses and build strong connection networks, Speaking Up is an essential key move I help them to master. Until we can get some mastery over our ability to speak up, we can fail to meet our true potential in sales, fame, the impact we have and our ultimate success. It takes speaking up to reach more people, to make more of an impact, and to get more results. If you want to make a dent in the world, you need to be willing to be seen AND HEARD. But that can be tough. Speaking up can make us feel vulnerable. We worry that someone won’t like us. Or that we’ll get criticised. This reluctance to speak impacts most people, but in particular women. Even hugely successful women. And that’s because a couple of things can happen when we decide to speak up in a more significant way than before. Say you’re now you wan to do Facebook Lives, or speak on stages, or create a podcast, or run an online challenge and you’re looking to go from where you are NOW to play a BIGGER GAME game. Firstly, you may feel a case of Imposter Syndrome, that feeling of ‘who do you think you are?’ and that you may get found out as being a fraud. The second thing that can happen is that what can show up is what author Steven Pressfield calls Resistance, which is that voice that says: “Stay safe. Stay small. You might get hurt if you reach too high. If you step out and speak up too much, you don’t know what might happen.” Asking for higher prices, asking for the sale, leaning into opportunities - all that requires you to get past this Resistance and to speak up. So, what do you do? How do you start Speaking Up more? In this episode, I share a powerful place to START speaking up more effectively. Take listen. I’ll be diving deeper into this topic at the Get New Clients Coaching Week from 8 - 14 March. Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 11 February 2021
We know we need more clients and we need clients coming back and referring us when they've used our services, or visited our eCommerce store, or come into our retail outlet. Getting new clients starts with Showing Up. But, SHOWING UP isn't always easy, even for the most outgoing women. SHOWING UP in a consistent way can be tricky when we have so many competing demands on our time. But I know from personal experience that to get new clients, reach more people, make connections, and create an audience ready for our offers, it takes showing up. That's when we are rewarded with more clients, more leads and a network of people who know, like and trust us and refer business to us. Showing up even if...
That's where you start to see the rewards. Sounds simple enough. But I get it. Showing up isn't easy for me either. Even though I have a podcast, I do Facebook LIVES, run workshops, run a high-level mastermind, speak on people's webinars, speak on stages at live events, etc. It's still not easy. And as an introvert, I still struggle a little in the day-to-day. But here is what changed things for me.
Listen to hear how showing up brings the rewards of getting more clients, reaching more people and feeling more connected without feeling like you have to be sales or pushy, and even if you're an introvert. Mentioned in this episode: Get New Clients Coaching Week 8-14 March 2021 At Coaching Week, I coach you through my go-to blueprint for landing your next client without having to cold call, even if you don’t have an email list, you find it hard to explain what you do, or you find yourself backing away from asking for the sale. By the end of this coaching week, you’ll know how to find the right people and speak confidently about your business without feeling like you're being salesy... and while the week is valued at $350 and we’ve added over $1,250 in bonuses, I’m making the week available for just $10. That’s a 97% saving. You can learn more and save your place at hercoachingweek.com Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 4 February 2021
If you’ve been trying to get something done for a while and every time you think about it your eyes roll to the back of your head… If you can’t seem to sit your butt down long enough to make progress on that project you’ve been meaning to get done… It’s likely that there is something about the tasks is triggering you emotionally
Often we have our butt on the chair doing, doing, doing, but we are not specifically focused on the tasks and projects that make the most difference to our business. We’re tinkering with things that are in our Zone of Incompetence. Thinkings ‘if it is to be, it’s up to me’. Or, we’re tinkering with things that SURE, we can do… but they’re not the most effective use of our time and someone else could possibly do them FASTER, and with less HASSLE and ultimately, LESS COST. And, we tinker with things that we SHOULDN’T be doing at all. Things that are not really moving the needle towards our ultimate goals. Maybe we’re doing things that NOBODY should be doing, tasks that are not aligned to your goals and objectives and your vision. So, how do you finally get your butt on the seat and get unstuck and make progress? Listen to hear how to finally sit your butt down, get past this stuck point and make progress on your most important projects. Mentioned in this episode: Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Fri, 29 January 2021
Every day I see women in the HerBusiness Network making big leaps in their business. They’re changing their revenue model. Launching a new product or service. Going from being an offline business to an online business. Or, they’re transitioning from being a solopreneur to growing a team. Others are bringing on more senior staff and moving out of the day-to-day running of their business. Some are reaching for a much higher income or revenue than they’ve EVER done before. Many are growing a big audience on social media or getting their message out there in a big way. AND, I LOVE SEEING THEIR BIG DREAMS. I love thinking big and seeing others think big. When it comes to these big undertakings though - these big leaps, it can feel like we have to take such big steps to get there. But here’s what I’ve noticed in my own business. The big leaps come from consistently taking small steps.Running a half-marathon is a series of small strides, less than a metre each, over and over, to get to the finish line. And it’s the SAME when it comes to business. Big leaps come from taking a series of small steps, over and over again. From stringing a series of small steps together over a period of time. Not from making big leaps in a single action. I saw this quote from James Clear (author of Atomic Habits) the other day. He wrote: "Just have one good day. Then repeat." This is so good. Listen to discover:
Mentioned in this episode: Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 21 January 2021
Running a successful business takes energy. A ton of energy. So, how do we create more and more of the energy that makes things happen? The energy that has you feeling GOOD as you do what you do each day. The energy that puts you a great mood and builds your confidence. Loving what you do. Doing what you love. Feeling like there’s a good exchange of “give and take” of energy with others around you. There are some specific things that you can do to bring up your energy and to fill you with life force. Right now, there are things that you’re doing OR not doing that are likely impacting the enthusiasm and energy that you bring to your business every day. There are things that you are doing that GIVE you life force and things that DIMINISH life force — energy. In this episode, I give you the six things you can do right now to create an abundance of the energy you need to make things happen in your business and your life. Listen to discover:
Mentioned in this episode: Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 14 January 2021
You've likely heard the phrase: Proceed with caution. If you've been in business for any time at all, you've likely made mistakes that have you be more cautious as you think about your next steps. Maybe you tried to reach a revenue figure in 2020 and missed it by a mile. Or, you hired that person that you were counting on to get you out of the day to day and then they left. Or, you created a new online course and put it to market and then… crickets. Now, you're not as bold about jumping into another big investment (in time and money) Imagine moving into this year with a different attitude. Imagine moving into your 2021 with abandon. How might that change your results this year? We don't know how the year will pan out and what adventures might come our way. But, we see members of the HerBusiness Network putting in place their 2021 plans - working on their marketing, creating lead magnets, and launching memberships this year. They are going from being solopreneurs to micropreneurs. That is, they are actively growing a team. They can move forward with their plans with fear and trepidation. Or, they can move into the new year with abandon - without concern. 2020 toughened us up a little, and we know to expect the unexpected. We know who has our back and which communities and groups to rely on to be there for us. We also know that we may need to be flexible and agile - to take a new direction at a moment's notice to grow or revitalise our business. So, if you've ever told yourself: Don't go too fast. Then this episode is for you. Listen to discover:
Mentioned in this episode: The Art of Business: Creating a Business More Like You — with Nicholas Wilton Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 7 January 2021
Do you find yourself asking for feedback? Maybe you’ve had a graphic designer work up a new logo for you. You have the choice down to a couple of options and you’re not sure which way to go. So, you reach out and ask for feedback. Or, you’re not sure what to name your new product or service. So you post into a random Facebook group and ask for feedback. Perhaps you want a set of eyes over your marketing plan to know that you’re on track. And, so, you ask a friend to take a look at it and give you feedback. Here’s the problem with asking for feedback. Feedback is often too vague to be helpful. So, what do you ask for instead? That’s what we are looking at in today’s episode. Listen to discover:
Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 31 December 2020
When I look back on the year 2020 I count my blessings that I live in a country that has been barely impacted by COVID compared to other countries. I live in a country where the political system has been pretty stable. I live in a city where I have been lucky enough to be able to get outdoors and do things I love, like going for a run while my friend and clients in other cities were in lockdown. And thankful for a business that has allowed me to keep doing what I love every single day. Maybe you had some setbacks in your Business. We’ve seen trainers and facilitators who do all their work in-house in corporations left with no work. We’ve had members whose clients are schools have their businesses totally stop. Their schedules cleared. We’ve had therapists with practices, stylists who take people shopping, personal trainers... who have had to stop doing their work. No income. And no online income to fall back on. Inside of the HerBusiness Network, we have supported women to pivot. To finally get an online element to their business. Members have started memberships. Online challenges. Podcasts. And all along the way, they’ve asked for support to get their fledgling projects off the ground That’s what we are designed to do at HerBusiness. To help women take their newborn projects and help them take flight, like a newborn bird that is nurtured until it has strength and ability to fly free. Unfortunately, while many members have flourished, I’ve also seen some women hoping to ride out the changing marketplace - crossing their fingers that things go back to “normal”. I’m going to encourage you to, no matter what things are now looking like - even if they are looking better, that creating a business with recurring revenue, with multiple streams of income, with both online and offline components - means that you have far less stress and fear that things will fall apart because of government legislation or a pandemic. This is what having a sustainable business is all about. And helping women create sustainable businesses is my FAVOURITE thing to do. And this support has helped women have their best year ever. Listen to discover:
Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 24 December 2020
What if working longer hours does not mean working more productively? What if doing more marketing, more promotions doesn’t lead to more dollars in your bank account at the end of the month? What if you could do a whole lot LESS and get MORE results? Morten Hanson is a management professor at the prestigious University of California, Berkeley, and an author of several books. In his book, Great at Work, he argues that you can get more out of doing less, something you will be glad to hear if you have ever felt a twinge of guilt or anxiety about not working seven days a week to grow your business. Or, doing ALL the things. Being on all the social platforms. Trying all the latest marketing tactics. Professor Hansen coined the mantra ‘do less, then obsess’, which suggests that by focusing more on fewer tasks, we achieve better results. What this can translate to for us as business owners are that focusing on fewer things - products and services, times a year that we do promotions, social media platforms that we are a part of... we can actually get better results. It can seem kind of counter-intuitive. But it’s an idea that I’ve been teaching inside of our HerBusiness Network our members are loving it. Listen to discover:
Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 17 December 2020
Do you ever feel stuck, trying to make a decision but feeling unsure what you should do next? Maybe you find yourself asking: Should I start a membership? I don’t have a lead magnet. I don’t know what to do to get leads. I don’t know what to focus on. It can be crazy-making. Not only for you but also for those around you to hear you going back and forth, overwhelmed and in a state of indecision. That overthinking and spinning your wheels takes up a lot of your energy but it also impacts others around you. So, what do I do now when I’m stuck in indecision? Anytime I am stuck not sure what to do about a situation I ask this one question. It’s the best question to ask when you don’t know what to do next. Listen to discover:
Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 10 December 2020
You’ve been in business for a while. A few years. Or maybe a LOT of years. And yet. there are still areas of business that you still haven’t figured out. Maybe you’re still not making a profit. Or your marketing is still ad hoc. Or, maybe you haven’t managed to keep team members motivated or following procedures and getting their job done just the way you need them to. Or, while you have some systems, they’re not watertight and so mistakes continue to creep in. It can be frustrating. For sure. And, as we are on the horizon of a new year, and we put our plans in place, these small failings, or areas of non-achievement can have us thinking… “Oh no. I can’t believe I still don’t have it together. I’ve been doing this for SO long.” If you can relate, this episode is for you. Listen to discover:
Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com
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Thu, 3 December 2020
Do you tend to get close to burnout, no matter how organised you try and be around how you spend your time? Maybe you don’t even realise it and that exhaustion gets you by surprise throughout the year. And, maybe you want to have a year that has a little more ease about it in the new year. You want to do lots of interesting projects, but you don’t want to feel the burnout that can come with doing more. If any of that sounds like you, you are in the right place. In this episode, I give you a strategy that has worked well for me and will work even better for me in the new year. And, that is the Clear Week. What is Clear Week? Like it sounds it is a week that I clear in my schedule. It’s not a vacation week. And it’s not me doing ‘nothing’. It is a week clear of the noise of busywork. And, I plan for this week at very specific times of the year. Firstly, right AFTER a big promotion. And, also a few weeks before you dive headlong into a busy period in your business. Listen to discover:
Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Fri, 25 September 2020
What to do with your communication when things get tough? That’s what this episode is about. And, we’re doing something a little different. This episode includes highlights from an episode of my other show, Content Sells which I copresent with Marketing Expert Michelle Falzon. This has been a really popular episode and I wanted to share it with you, our HerBusiness podcast listener. Whether it’s a downturn in our industry, the loss of a big client that creates cash flow issues, a personal health crisis or issues with your team. Really, the list is endless of what CAN go wrong! In this episode, Michelle and I answer the question “How do you get going and keep going when a crisis hits or a big challenge forces you to change the way you are operating?” Especially seeing as the tendency can be to isolate and shutdown… but this is the VERY time you need to be connecting and communicating with your audience! Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
Thu, 10 September 2020
Think of something that really matters to you, something that you’re truly passionate about. Are you doing it? Are you living your passion, or do you keep pushing it aside? What if I told you that by embracing your passion, you could positively impact the way you think, the way you feel, the actions that you take and the impact you have on others. Claiming your passion and doing more of what you love will help you live life on your terms and fulfill your dreams - like growing a profitable business. But it does so much more than that. You can turn your passion into purpose, do more good in the world and genuinely make a difference in the lives of other people. In today’s episode, I interview Amy McLaren, author of soon to be published book - Passion to Purpose. Listen to this episode to hear AMY talk about:
You’ll hear that when you find something that you love doing, you’ll keep making progress towards your goals, even when it’s challenging or gets a little messy at times. And, how celebrating your wins along the way helps you maintain your momentum.
Here are some popular recent episodes:
HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com |
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